Jurnal Spektrum Komunikasi
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
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<![CDATA[: English ]]>
<![CDATA[Oktifani Winarti]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.488
<![CDATA[Study shows the meaning of laughter can be varied. This article is discussing about the meaning of laughter between a mother and her daughter in the context of health communication, especially within an end-stage disease namely Cystic Fibrosis. This article is using a Conversation Analysis as a method to analyse a series of interaction and divided into several parts of conversation excerpts. The previous studies have also consistently demonstrated that laughter has positive effects on human interaction and social behaviour, including increased social connection, improved mood, and enhanced coping, especially within a ‘crisis moment’ such as coping with an end-stage diseases. This study breaks down the interaction that shows how frustrating life events can be a laugh-worthy memories.]]>
<![CDATA[Integrated Marketing Communications Implementation of Pegipegi to Boost the Purchase Intention During Pandemic: Studi Kasus pada Kampanye PegipegiLagi ]]>
<![CDATA[Sheren Valentia]]>;
<![CDATA[Cendera Rizky Bangun]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.505
<![CDATA[Pandemi menyebabkan aktivitas masyarakat menjadi terbatasi sehingga menimbulkan dampak negatif dari berbagai aspek kehidupan terutama aspek ekonomi pada sektor pariwisata. Maka dari itu, Pegipegi melakukan berbagai aktivitas pemasaran agar dapat bertahan selama masa pandemi, salah satu dengan dengan meluncurkan kampanye PegipegiLagi. Tujuan dari dilakukannya penelitian ini adalah untuk agar dapat mengetahui, menganalisis, dan memahami strategi Integrated Marketing Communication yang dilakukan Online Travel Agent Pegipegi dalam mendorong minat beli selama masa pandemi. Konsep yang digunakan dalam penelitian ini adalah marketing communication, Integrated Marketing Communication planning process, tools for Integrated Marketing Communication dan minat beli. Penelitian ini menggunakan metode studi kasus dengan teknik pengumpulan data dilakukan dengan melakukan wawancara mendalam bersama empat partisipan dan satu narasumber ahli serta didukung dengan studi dokumentasi. Hasil penelitian menunjukan bahwa Pegipegi sudah menjalankan Integrated Marketing Communication Planning Process dan menggunakan 6 Tools for Integrated Marketing Communication by Belch & Belch dalam pelaksanaan aktivitas IMC. Aktivitas Integrated Marketing Communication Pegipegi dalam kampanye PegipegiLagi berhasil mendorong minat beli target audience sehingga meningkatkan transaksi Pegipegi selama masa pandemi.]]>
<![CDATA[Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub ]]>
<![CDATA[Harefa Purdi]]>;
<![CDATA[Amri Dunan]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.506
<![CDATA[Perkembangan teknologi, informasi, serta komunikasi yang semakin meningkat membuat jumlah pengguna internet terus bertambah di seluruh dunia setiap tahunnya, tak terkecuali Indonesia. Pemerintah Provinsi Sumatera Barat memanfaatkan Aplikasi sebagai sarana untuk memberikan informasi serta melayani masyarakat dengan lebih mudah dan terpercaya mengenai Pariwisata yang ada di Provinsi Sumatera Barat dengan menggunakan Aplikasi Sumbar Hub. Tujuan Penelitian ini adalah untuk mengetahui Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub. Penelitian ini menggunakan Pendekatan kualitatif dan metode deskriptif. Teknik pengumpulan data dari hasil wawancara, observasi, dan dokumentasi. Hasil penelitian menyebutkan bahwa Pemasaran yang dilakukan sudah sesuai dengan fungsi dan tugas yang diinginkan dari Pemerintah, namun belum terlalu dikenal oleh publik karena keterbatasan yang dimiliki. Pemasaran digital Pariwisata ini mengacu pada segmentasi geografis, Brand image dari Aplikasi Sumbar Hub adalah mudah digunakan dan terpercaya karena adanya ciri khas dari tampilan Aplikasi tersebut dan konten yang sudah sesuai mulai dari foto sampai captionnya yang berisi informasi Pariwisata yang dikelola langsung oleh Pemerintah Sumatera Barat. Kata Kunci: Strategi Komunikasi Pemasaran, Pemasaran Digital, Pariwisata.]]>
<![CDATA[The Effect of Online Reporting About Paid Vaccine on Public Trust in Government ]]>
<![CDATA[Haryadi Mujianto]]>;
<![CDATA[Iis Zilfah Adnan]]>;
<![CDATA[Nurul Syamsiah]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.511
<![CDATA[This research was motivated by public unrest with the news about paid vaccines, where the beginning of this vaccine was not charged at any cost. The purpose of this study is to measure how much influence paid vaccine news on online media has on public trust in the government. The research method used is descriptive research to describe the variables to be explained and also in the analysis of how much influence the variables have. The approach used is a quantative approach with data collection techniques, namely by using questionnaires that have been tested for validity and reliability, the subjects of this study are the people of Garut Regency as many as 100 respondents, statistical data analysis using regression analysis, determination coefficient analysis and hypothesis testing. The results showed based on the F test in table VII.1, the calculated F value is 51.870 with a value significance of 0.000 then the hypothesis H0 is rejected and H1 is accepted. This means there is influence between online reporting about paid vaccines and public trust that the Rioting of News in Online Media Regarding Paid Vaccines Against Public Trust in the Government had a significant influence. The influence of Online Media Reports on Paid Vaccines on Public Trust is quite strong. And there is a strong influence on the community from the news of this Paid Vaccine.]]>
<![CDATA[Islamic Lifestyle on Hijab Alila YouTube Shows (Episode Bts the Series): Islamic Lifestyle Pada Tayangan YouTube Hijab Aila (Episode Bts The Series) ]]>
<![CDATA[Fitri Nur Romadhan]]>;
<![CDATA[Kukuh Sinduwiatmo]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.516
<![CDATA[The development of information technology, closely related to globalization, is evident in the significant enthusiasm of the public towards K-Pop and the fading of culture, as exemplified in the content showcased in the web series "Hijab Alila" on YouTube. This research aims to discuss the aspect of signs using Ferdinand de Saussure's theory. In each scene, an analysis of the web series "Between Two Sides: BTS The Series" will be conducted based on the system of signs in Structural Semiotics. Based on the analysis, it is simultaneously developed with the interpretation of the aspects and scenes analyzed as a whole. The researcher adopts a constructivist paradigm with a qualitative approach, providing an insight into the constructed reality of Islamic lifestyle.]]>
<![CDATA[The Phenomenon of Using OMI Social Media as a Means of Online Dating ]]>
<![CDATA[Ade Fega Mei Lusi Ana]]>;
<![CDATA[Sufyanto]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.521
<![CDATA[This study concerns the phenomenon of using the online dating app OMI where we can get acquainted and date online. OMI is the latest online dating app, where women and men can do online dating activities through conversations, exploring various friendship relationships, and sexual desires. The theory used in looking at the phenomenon of using the OMI online dating application is Alfred Schutz's Phenomenology. The data mining used is qualitative research with a descriptive approach, which is research that focuses on the use of data that will be described in written and oral form based on the informants studied by conducting in-depth interviews with Generation Z in 1996-2009 in the sidoarjo and Surabaya areas. The results showed that the use of online dating applications aims as entertainment, finding a partner, expanding friendships. Teenagers who use online dating apps have an understanding of online dating through OMI social media as a positive and efficient thing in order to know the good and bad of online app users.]]>
<![CDATA[: Kajian Hak Perempuan Timur Tengah dalam Perspektif Ekonomi Politik Media ]]>
<![CDATA[Gerson Ralph Manuel Kho]]>;
<![CDATA[Teguh Hidayatul Rachmad]]>;
<![CDATA[Yohanes Probo Dwi Sasongko]]>;
<![CDATA[Sara Hasan]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.522
<![CDATA[The Middle Eastern media generally promotes the dignity of women more. The issues facing women who have endured conflict or sexual assault are constantly brought up in the news and widely distributed through movies. Discourse based on media culture demonstrates how firmly the Middle East supports the rights and dignity of women. The desire of the media to demonstrate the strength and might of a nation, a person, or a viewpoint is directly tied to the political and economic interests of this. Power relations are actually depicted in Middle Eastern media by a culture that has evolved from generation to generation. Unlike before the movement to uphold women’s rights, men's right to express their masculinity is now limited. This is the state of the art in scientific writings that take a media, political economy, and history approach to studying Middle Eastern media culture. Researchers in Indonesia still hardly ever use qualitative research methodologies that take a media political economy perspective with four units of analysis, including history, social totality, morality, and praxis orientation, that are connected to media cultures outside of Indonesia (the Middle East). The goal of this study was to determine the Middle Eastern countries' power structures based on their publicized media cultures. The Middle East is particularly receptive to industrialization that helps women, as shown by historical characteristics of the region that produce films and news about women's fights that women always win over males. Furthermore, the Middle East is home to a large number of female political figures, demonstrating that the media's political economy interests in promoting women are upheld there.]]>
<![CDATA[The Effect of Jingle Exposure in Television Advertising on Brand Awareness in the Elaboration Likelihood Model ]]>
<![CDATA[Ratih Pandu Mustikasari]]>;
<![CDATA[Dian Hutami Rahmawati]]>;
<![CDATA[Heidy Arviani]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.533
<![CDATA[Message processing is a very important part of the communication process. The Elaboration Likelihood Model (ELM) is a communication theory that is in the sociopsychological tradition and focuses on message processing. ELM sees that messages are processed by individuals through two routes, namely central and peripheral. This theory is used to analyze the information processing of respondents to exposure to Oreo advertising jingles on brand awareness. According to Aaker (in Chernatony, McDonald and Wallace, 2011, p. 455), brand awareness itself has four important indicators, namely brand recognition, brand recall, brand dominance and brand knowledge. This research was conducted by experimental method. The results of the hypothesis test show that there is a significant influence between jingles and brand awareness. The path used by respondents in processing the information in this jingle is the peripheral route.]]>
<![CDATA[Efektivitas Aplikasi LAPOR Dinas Komunikasi dan Informatika dalam Menjaring Aspirasi Masyarakat ]]>
<![CDATA[Jamaluddin Fawaid]]>;
<![CDATA[Didik Hariyanto]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.535
<![CDATA[LAPOR namely an application for public complaints is one of the steps taken by the central government to anticipate the need for feedback from the public on the services provided by the government. Feedback in providing services is important because it can be a material for improvement for Sidoarjo Regency Government agencies. The benefits of conducting research are to find out the effectiveness of the application of LAPOR, as well as to find out what factors are the strengths, weaknesses, opportunities, and threats in implementing LAPOR in Sidoarjo. This research refers to the theory of Organization Public Relationship (OPR). This study uses a qualitative method with a descriptive approach, with the subject being the focus of the Sidoarjo Regency Communication and Information Service, while the object is the People's Online Aspirations and Complaints Service (LAPOR). The results of this study show that the LAPOR application involves public participation and increases two-way interaction between the community and the government in overseeing development programs. This has proven to be effective from the 2023 reports for January and February which show that there are relatively many complaints coming in, and the average number of complaints in that month is road infrastructure. The application of LAPOR in the city of Sidoarjo may face several obstacles, including limited access and understanding of technology, not all people have adequate access to the internet or the devices needed to use the LAPOR application.]]>
<![CDATA[Representasi Bentuk Cyberbullying dalam Media Sosial Instagram (Analisis Semiotika pada Akun @rachelvennya) ]]>
<![CDATA[Hafshah Hazimah]]>;
<![CDATA[Didik Hariyanto]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v11i3.556
<![CDATA[As the world of technology develops, communication patterns also evolve. This is marked by the emergence of new media known as social media. The use of social media also has negative effects, one of which is the phenomenon of cyberbullying. Instagram is one of the social media platforms where this phenomenon occurs the most. Like Rachel Vennya, an influencer as well as a public figure who has experienced cyberbullying on her Instagram account. This study aims to analyze the verbal and non-verbal meanings of posting images and language text comments on the Instagram account @rachelvennya based on Ferdinand de Saussure's semiotic theory. The research method used is a qualitative approach with a descriptive research type. Data collection is done by making observations and observations, assisted by documentation. The research results show that 5 different Rachel Vennya Instagram posts reap negative comments that contain elements of cyberbullying. And 5 of these posts have different forms of cyberbullying, 2 of which are sexual harassment, and the other 3 posts are harassment / humiliation, and satire. Conclusion: The impact of this cyberbullying action is to limit the comment column on the @rachelvennya Instagram account. And the language used by cyberbullies seems harsh, frontal and impolite]]>
