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KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Published by PT. Kreatif Indonesia Satu
ISSN : 3031884X     EISSN : -     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society is published by Kisa Institute plays a key role in advancing multidisciplinary knowledge. With monthly outputs, the journal serves as a vibrant platform to present and develop our understanding of various aspects related to economics, accounting, business, management, engineering, and society.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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ANALYSIS OF MOTIVATION AND PERCEPTION OF BECOMING A BANK CUSTOMER BETWEEN PARENTS (MOTHERS AND FATHERS) AND THEIR TEENAGE CHILDREN Zaenal Aripin; Kosasih; Vip Paramarta
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Beckground: Perceptions and motivations to become a bank customer can be influenced by various factors, including age, experience and financial needs. Parents and teenagers have differences in life experiences, knowledge and financial priorities, which may affect how they perceive the importance of being a bank customer. This study will identify differences and similarities in motivations and perceptions between parents and adolescents in relation to becoming a bank customer. Aims: The aim of this study is to gain a better understanding of the factors that influence the motivations and perceptions of becoming a bank customer between parents (mothers and fathers) and their adolescent children. It also aims to explore the differences and similarities in their views towards becoming bank customers. Research Methods: This study used a qualitative approach with in-depth interviews as the data collection method. The research participants consisted of parents (mothers and fathers) and their teenage sons and daughters who are bank customers. Data obtained from the interviews were analyzed using an inductive approach to identify emerging themes and patterns related to their motivations and perceptions of becoming bank customers. Results and Conclusions: Data analysis revealed differences in the motivations and perceptions of becoming a bank customer between parents and their adolescent children. Parents tend to have more motivations related to financial security, long-term investment, and fulfilling family needs. Meanwhile, teenagers tend to have more motivations related to personal needs, money management skills, and financial independence. Colntributioln: This study colncludels that thel moltivatiolns and pelrcelptiolns olf belcolming a bank custolmelr diffelr beltweleln parelnts (molthelrs and fathelrs) and thelir telelnagel childreln. This diffelrelncel may bel duel tol diffelrelnt lifel elxpelrielncels, knolwleldgel, and financial priolritiels beltweleln thelsel twol grolups. This relselarch prolvidels uselful insights folr financial institutiolns in delsigning molrel elffelctivel markelting stratelgiels tol attract bolth grolups as bank custolmelrs.
WILL DOING A LOT OF PROMOTIONS HELP INCREASE IMAGE AND CONSUMER APPEAL? Zaenal Aripin; Eko Aristanto; Ngurah Made Novianha Pynatih
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The rapid development in the world of marketing shows that promotion is not only a tool to increase sales, but also has a significant impact on the company's image and consumer appeal. The fundamental question arises: whether by doing a lot of promotion, companies can effectively improve their image and strengthen the appeal to consumers. This study aims to investigate whether the intensity of promotion contributes to the improvement of company image and consumer appeal. By focusing on the relationship between promotion frequency and consumer perception, this study aims to provide a deeper understanding of the effects of promotion on company image and the extent to which it affects consumer appeal. This study uses a Systematic Literature Review (SLR) approach to collect and analyze related research findings from various literature sources. Taking into account empirical research, consumer theory, and corporate case studies, the study details the impact of promotion on corporate image and consumer appeal. Analysis of the literature reveals that promotions done wisely can make a positive contribution to improving a company's image and consumer appeal. The right frequency of promotions, consistent messaging, and timeliness are key factors in shaping consumers' positive perception of the brand. However, keep in mind that excessive or irrelevant promotions can result in negative impacts, such as consumer fatigue and decreased trust.
POST COVID: WHAT LESSONS CAN BE LEARNED FOR THE BANKING AND MSME INDUSTRY Zaenal Aripin; Ricky Agusiady; Didin Saepudin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The COVID-19 pandemic has had a significant impact on global business dynamics, especially in the banking industry and Micro, Small and Medium Enterprises (MSMEs). Changes in consumer behavior, economic uncertainty, and supply chain disruption demand rapid adaptation and innovation. Therefore, this study aims to explore lessons learned from post-COVID-19 experiences and apply them in the context of the banking industry and MSMEs. This research aims to identify key lessons that can be drawn from the post-COVID-19 experience and analyze the impact on the strategy and sustainability of the banking industry and the development of MSMEs. This research uses descriptive qualitative methods by conducting in-depth case studies of several banking institutions and MSMEs that have experienced significant changes after COVID-19. Data collection was conducted through interviews, document analysis, and participatory observation. This research resulted in an in-depth understanding of the impact of COVID-19 on the banking industry and MSMEs, as well as the identification of key lessons. It found that adaptability, cross-sector collaboration, digital transformation, and adaptive risk management are crucial elements for the future success and sustainability of these two sectors.
ANALYSIS OF THE IMPACT OF CUSTOMER EXPERIENCE ON REPURCHASE ATTITUDES AND INTENT IN ONLINE GROCERY RETAIL: MODERATING FACTORS OF SHARED VALUE CREATION Zaenal Aripin; Bambang Susanto; Nurhaeni Sikki
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The rapid development of online grocery retailing demands a deep understanding of the factors that influence customer purchasing decisions. This research aims to analyze the impact of customer experience on attitudes and repurchase intentions in the context of online grocery retail, with an emphasis on the moderating factors of shared value creation. The primary objective of this research is to understand the extent to which customer experience can influence consumer attitudes and repurchase intentions in an online grocery retail environment. In addition, this research aims to identify the role of moderating factors of value co-creation in changing the dynamics of the relationship between customer experience, attitudes and repurchase intentions. The research method used is quantitative with a survey approach. The sample was randomly selected from the population of online grocery retail customers and analyzed using relevant statistical techniques. The research instrument involved a questionnaire designed to measure customer experience variables, consumer attitudes, repurchase intentions, and moderating factors of shared value creation. The research results show that customer experience has a significant positive impact on consumer attitudes and repurchase intentions. The moderating factor of value co-creation has also been shown to play an important role in strengthening the relationship between customer experience and consumer attitudes. These results provide a better understanding of the complex dynamics in customer purchasing decisions in the context of online grocery retailing.
INNOVATION WITH SMALL INDUSTRY PLAYERS TO CREATE SHARED VALUE IN THE EXPERIENCE OF THE COVID-19 PERIOD IN INDONESIA Zaenal Aripin; Faisal Matriadi; Sri Ermeila
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The COVID-19 pandemic has presented serious challenges for small industry players in Indonesia, forcing them to respond with innovation to survive. In this context, collaborative innovation with small industry players is the key to creating shared value and responding to rapid economic changes. This research aims to deepen understanding of the role of innovation with small industry players during the COVID-19 period in Indonesia, exploring how this collaboration forms a business ecosystem, creates shared value, and contributes to sustainable economic growth. The research approach used is descriptive qualitative, involving in-depth interviews with small industry players, documentation analysis and case studies. Data is collected and analyzed to identify patterns, trends and impacts of collaborative innovation during COVID-19. The research results show that innovation with small industry players in Indonesia during the COVID-19 period has created a strong collaborative ecosystem. This collaboration not only responds to crises, but also forms the foundation for sustainable growth. Sharing knowledge, operational efficiency through collaboration, and the use of digital technology are the main pillars in creating shared value amidst uncertainty.
UTILIZATION OF CHATGPT IN THE CONTEXT OF TAX EDUCATION IN INDONESIA: A PERSPECTIVE REVIEW Raden Roro Fatmasari; Anggun Yolistina; Nazhira Nindya Padma Hanuun
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The rapid advancement of technology has paved the way for innovative approaches in various fields, including education. This study explores the potential applications of ChatGPT, a language generation model, in the context of tax education in Indonesia. The objective is to provide a comprehensive perspective on the feasibility and effectiveness of integrating ChatGPT into the tax education landscape. The research delves into the current state of tax education in Indonesia and identifies existing challenges. It then evaluates the capabilities of ChatGPT to address these challenges by offering personalized, interactive, and accessible learning experiences. The study considers the perspectives of educators, students, and tax professionals to gauge the reception and impact of ChatGPT in enhancing tax education. Furthermore, the research investigates the technical aspects of implementing ChatGPT, including customization for the Indonesian tax system, linguistic considerations, and ethical implications. By conducting a thorough examination, this study aims to contribute valuable insights for educators, policymakers, and technologists interested in leveraging advanced language models to improve the quality of tax education. In conclusion, this review sheds light on the potential benefits and considerations associated with integrating ChatGPT into tax education in Indonesia. It serves as a foundation for further research and discussions on the optimal utilization of artificial intelligence in educational contexts, particularly in the complex domain of taxation.
Micro and Small Enterprise Development: Modeling the Triangle of Business Consulting, Knowledge Absorption Capacity, and Innovation in Indonesia Didin Saepudin; Ricky Agusiady; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 2 No. 1 (2024): Kisa Institute - January
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Micro and Small Enterprise (MSE) development has an undeniable role in Indonesia's economic dynamics. The success of MSEs in facing challenges and achieving sustainable growth is key to the country's economic progress. This study aims to detail and understand the impact of the business consulting triangle, knowledge absorption capacity, and innovation on the development of MSEs in Indonesia. The research method used involved an in-depth literature review and a qualitative approach. The literature review opened up horizons of understanding on key concepts related to MSEs, while the qualitative approach provided the ability to explore and understand the broader context and dynamics affecting MSEs. The results of this study reveal that the triangle of business consulting, knowledge absorption capacity and innovation plays an important role in forming the foundation of MSE growth. Successful implementation of this model can help MSEs optimize their potential, improve competitiveness and contribute to national economic development. This research provides in-depth insights for stakeholders, government and businesses related to MSEs in Indonesia. The implications of these findings can be used as a basis for designing more effective policies, strateg

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