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INDONESIA
AmaNU: Jurnal Manajemen dan Ekonomi
Published by Universitas Nahdlatul Ulama Al Ghazali Cilacap
ISSN : 26207680     EISSN : 26206099     DOI : 10.52802/amn
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
AmaNU : Jurnal Manajemen dan Ekonomi; merupakan jurnal yang diterbitkan oleh Prodi Manajemen Fakultas Ekonomi Universitas Nahdlatul Ulama Cilacap. Jurnal ini memuat Artikel Manajemen dan Ekonomi dari Dosen, Mahasiswa, Peneliti maupun pegiat Ekonomi lainnya baik ekonomi murni maupun Pendidikan Ekonomi yang dimaksudkan untuk mebuat gagasan dan trobosan ekonomi untuk bisa dikembangkan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 4 No. 2 (2021)" : 7 Documents clear
PENGARUH MOTIVASI, LINGKUNGAN KERJA FISIK, DISIPLIN KERJA, DAN PELATIHAN TERHADAP PRODUKTIVITAS KERJA PEGAWAI PADA PERUSAHAAN UMUM DAERAH AIR MINUM TIRTA WIJAYA KABUPATEN CILACAP Mutiasari Mutiasari; Herni Utami Rahmawati; Suseno Suseno
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 4 No. 2 (2021)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/amn.v4i2.155

Abstract

The research objective was to analyze the influence of motivation, physical work environment, work discipline, and training on employee work productivity at the Tirta Wijaya Regional Public Company, Cilacap Regency. The hypothesis proposed is that motivation, physical work environment, work discipline, and training have an influence on employee work productivity at the Tirta Wijaya Regional Public Drinking Water Company, Cilacap Regency. The type of research is survey method and data were collected based on quistionnaires. The population of this study was 200 people and sample 67 people. The analytical tool used is regression analysis and parcial test (t test). The result showed motivation, physical work environment, work discipline, and training have a significant effect on employee work productivity with the values of t count which bigger than t table. Tirta Wijaya Regional Public Drinking Water Company, Cilacap Regency should make efforts to increase employee productivity by increasing motivation, physical work environment, work discipline, and training.
ANALISIS PENGARUH KEPRIBADIAN INDIVIDU, KOMITMEN ORGANISASI, DAN KEPUASAN KERJA TERHADAP OCB (ORGANIZATIONAL CITIZENSHIP BEHAVIOUR) PADA KARYAWAN KANTOR UPPD SAMSAT KABUPATEN CILACAP Nurul Hasanah; Guntoro Guntoro; Wahyu Alfriani
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 4 No. 2 (2021)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/amn.v4i2.157

Abstract

The research objective was to analyze the effect of individual personality, organizational commitment, and job satisfaction on OCB (Organizational Citizenship Behavior) in UPPD/SAMSAT Office Employees, Cilacap Regency. The hypothesis proposed is Individual Personality, Organizational Commitment, and Job Satisfaction have an influence on Organizational Citizenship Behavior (OCB). This study used a survey method and data were collected through a questionnaire. The number of samples is 40 people or using the census method. The analytical tools used are Multiple Linear Regression Analysis and Partial Test (t test). The results showed that individual personality, organizational commitment, and job satisfaction had a significant effect on OCB (Organizational Citizenship Behavior) as evidenced by the t-value of the three variables greater than the t-table value.
ANALISIS KEPUTUSAN INVESTASI SAHAM DENGAN PENDEKATAN PRICE EARNING RATIO (PER) (Studi Kasus Pada Saham yang termasuk kedalam Jakarta Islamic Index Tahun 2016-2018) Suwono Suwono; Sartinah Sartinah
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 4 No. 2 (2021)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/amn.v4i2.162

Abstract

This research has the background of many government regulations in the financial sector, especially in the capital market, which causes many investors who want to invest in shares to obtain optimal profits. Therefore, investors need to do a stock valuation first. Stock valuation can be done by investors by analyzing shares through the company's condition, both internally and externally. This is in accordance with the objectives of the research, which is to know the description of the company's financial performance and to know the fairness of the stock price. Knowing the fairness of stock prices can be done through fundamental analysis with the Price Earning Ratio approach. The population in this study are shares included in the Jakarta Islamic Index which were listed on the Indonesia Stock Exchange in 2016-2018. Sampling using a purposive sampling technique and obtained three company shares, namely PT. AKR Corporindo, Tbk, and PT. Unilever Indonesia, Tbk. and PT. United Tractors, Tbk. Data collection techniques using documentation. Data analysis techniques using the PER approach.The results of the study showed that the shares in the three company shares that were used as research samples, namely PT. AKR Corporindo, Tbk. with intrinsic value of Rp.2,996., and PT. Unilever Indonesia, Tbk. with an intrinsic value of Rp.45,366, is in an Overvalued condition, which is intrinsic value is smaller than the market price. The decision that can be taken is to sell shares. While PT. United Tractors, Tbk. with an intrinsic value of Rp.26,293 being in an Undervalued condition, which is an intrinsic value greater than the market price. The decision that can be taken is to buy shares.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Indolia Sidareja) Azizatul Laili
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 4 No. 2 (2021)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/amn.v4i2.164

Abstract

This study aims to analyze the effect of product quality, and price, on purchasing decisions. The research method used is a quantitative method. This research uses simple random sampling. The sample in this study amounted to 75 respondents. Data collection instruments using questionnaires. The dependent variable is the purchasing decision variable and the independent variable is the price, product quality, and the price of the purchasing decision of Indolia Banana Sale. From the research, it shows that the product quality significantly influences the purchasing decision of Indolia Banana Sale. This is proven by t arithmetic greater than t table (1.955> 1.665). And the price has a significant effect on the purchase decision of Indolia Banana Sale, This is evidenced by t arithmetic greater than t table (3,066> 1,665). While the results of the simultaneous test of product quality and price variables, have a significant effect of (f arithmetic 4.667> f table 2.333) on purchasing decisions. This shows that, the better the quality of the product and the price given, the better the decision to buy Indolia Banana Sale.
DAYA TARIK KUALITAS BRAND QONITA BATIK PEKALONGAN Safira Salma Sania; Hendri Hermawan Adinugraha
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 4 No. 2 (2021)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

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Abstract

Facts about developments in industry, which in the city of Pekalongan itself is famous for its Batik and has become a trend in the fashion world. So the purpose of this study is to determine the attractiveness of the products contained in Qonita Batik Pekalongan. One of the famous shopping centers in Pekalongan city and in other cities is Qonita Batik Pekalongan. This research is a qualitative approach research with descriptive mode data type with data collection techniques in this study using interviews, documentation, and observation. Qonita Batik products have their own charm so that users feel satisfied or feel comfortable using these products including quality, design, and brand. The appeal of Qonita Batik products that are used as modern fashion with their traditional characteristics lies in the undoubted quality of the products.
ANALISIS PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Industri Villatas Jaya Nusawungu) Hasan Muzaki; Nur Rizqiyah
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 4 No. 2 (2021)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

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Abstract

Penelitian ini berjudul Analisis Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh variabel harga, dan lokasi terhadap keputusan pembelian tas di industri Villatas jaya Nusawungu, dengan hasil sebagai berikut: Terdapat pengaruh harga terhadap keputusan pembelian di Villatas jaya Nusawungu ditunjukan dari hasi uji parsial dengan diperoleh t hitung (2,553) ˃ t tabel (1,666) dengan hasil signifikan kurang dari 0,05,.Terdapat pengaruh lokasi terhadap keputusan pembelian di Villatas jaya Nusawungu ditunjukan dari hasi uji parsial dengan diperoleh t hitung (5,064) ˃ t tabel (1,666) dengan hasil signifikan kurang dari 0,05. Terdapat pengaruh harga dan lokasi secara bersama-sama terhadap keputusan pembelian di Villatas jaya Nusawungu, ditunjukan dari hasil uji simultan dengan diperoleh F hitung (39,380) ˃ F tabel (3,12) dengan hasil signifikan kurang dari 0,05,Dari hasil koefisien determinasi nilai Adjusted R Square (R2) sebesar 0,509 yang berarti bahwa lokasi dan harga secara bersama-sama memberikan kontribusi terhadap keputusan pembelian sebesar 50,9% sedangkan sisanya (100% - 50,9% = 49,1%) dipengaruhi oleh faktor lain yang tidak dimasukkan dalam penelitian ini.
ANALISIS STRATEGI PEMASARAN DENGAN PENDEKATAN MARKETING MIX (Studi Kasus Pada Home Industry Subama Batik Kroya-Cilacap) Atik Nurngaeni
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 4 No. 2 (2021)
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

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Abstract

Penelitian ini berjudul Analisis Strategi Pemasaran dengan Pendekatan Marketing Mix. yang meliputi analisis IFE, analisis EFE, analisis IE, analisis SWOT, dan analisis QSPM dengan pendekatan marketing mix, maka dapat disimpulkan sebagai berikut: Home industry Subama Batik juga perlu menjaga, mempertahankan dan meningkatkan loyalitas atau kepercayaan dan kepuasan konsumen yang telah bertahan sampai saat ini, dengan kualitas produk dan pelayanan maksimal yang diberikan, sehingga pelanggan tidak kecewa dan beralih ke perusahaan lain. Selain itu, home industry Subama Batik juga perlu memperbaiki sistem manajemen perusahaan agar tercipta suasana perusahaan yang kondusif dan semakin berkembang

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