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Jesocin : Journal of Jabar Economic Society Networking Forum
Published by Yayasan Kreatif Indonesia Emas
ISSN : 99     EISSN : -     DOI : -
Core Subject : Economy, Science, Engineering,
Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science
JESOCIN as a dynamic journal in the field of "Journal of Economics, Accounting, Business, Management, Engineering and Society", is proud to accept submissions of articles relevant to such a broad scope of research. We invite researchers, academics, and practitioners to contribute with their original works.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
THE INFLUENCE OF INTERNAL ENVIRONMENTAL UNCERTAINTY ON LOYALTY IN BANKING zaenal aripin; Kosasih; Vip Paramarta
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Beckground: The uncertainty of the internal environment is one of the main challenges faced by banks in achieving customer loyalty. The internal environment of banks often changes dynamically, including changes in internal policies, organizational structure, and service quality. The uncertainty of the internal environment can affect customers' perception of service quality and may impact their level of loyalty to the bank. Therefore, it is important to understand the effect of internal environmental uncertainty on customer loyalty in the banking sector. Aims: The purpose of this study is to identify and analyze the effect of internal environmental uncertainty on loyalty in the banking sector. This study aims to provide better insight into how changes in the internal environment within banks can affect customer loyalty. Research Method: This research utilizes a quantitative approach using survey as the data collection method. The research sample consisted of 60 randomly selected bank customers. Respondents were asked to rate the level of internal environmental uncertainty they experience in relation to the bank they use, as well as their level of loyalty to the bank. The data collected was then analyzed using appropriate statistical techniques to test the research hypotheses. Results and Conclusions: The results of this study indicate a significant influence between internal environmental uncertainty and customer loyalty in the banking sector. The higher the level of internal environmental uncertainty experienced by customers, the lower their level of loyalty to the bank. This suggests that changes in the bank's internal environment can affect customers' perceptions and possibly influence their decision to remain loyal to the bank. Contribution: This research makes an important contribution to the understanding of the factors that influence customer loyalty in the banking sector. By understanding the influence of internal environmental uncertainties, banks can take appropriate actions to manage changes and improve customer loyalty levels. The results of this study can also be used as a basis for developing more effective marketing strategies in the face of internal environmental uncertainty.
Post Covid-19 Pandemic New Marketing Theories and Practices Emerging from Innovations in the Tourism Sector. zaenal aripin; vip Paramarta; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract - The tourism sector has a very important role in life in various sectors and also in various countries. In 2015 the tourism sector contributed 10% of Indonesia's total GDP with the highest nominal amount in ASEAN. However, since the covid-19 pandemic there has been a decrease in the number of tourist visitors in various tourism sites. The method used is with data collection techniques through literature studies, and also quantitative data processing from BPS data in 2022, based on the results obtained, the marketing strategy applied in this study is, by researchers in applying the toursime city branding strategy and also DOT, BASE and POSE in developing marketing strategies for the post-pandemic covid-19 tourism sector in Indonesia, then there are some insights and also an increase in the number of tourists visiting tourism in Indonesia.
Manage Insurance Customer Satisfaction with Premiums and Perceived Quality Assessments. M. Rizqi Padma Negara; Zaenal Aripin; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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The competition among insurance companies is getting fiercer. The development of the industry today is very competitive; this can be seen from a large number of people in industries with enormous potential in the current era, with developments causing competition in similar industries. This study determines whether customer satisfaction can be achieved with affordable premium prices and good service quality. (Basic method of quantitate active approach, Respondents use questionnaire random sampling method to insurance customers, sampling through primary and secondary techniques, Data quality test instrument, Data processing procedure using SPSS (Statistical Package for Social Sciences) 26.0) To find out the quality of service, find out the affordable premium price and its effect on customer satisfaction of insurance services, find out the affordable premium price and its impact on insurance customer satisfaction. Their analysis results that Service Quality (X1) is positively related to Customer Satisfaction, increasing by 44.4%. In addition, Premium (X2) is also positively associated with Customer Satisfaction, rising by 19.9%. Overall, Service Quality (X1), Premium (X2), and Customer Satisfaction (Y) significantly affect each other. Customer satisfaction is influenced by two main factors, namely premium price and service quality. Affordable premium prices make people interested in using insurance policies, especially if the Premium than Premium is higher than the value of other insurance. In addition, service quality also plays a critical essential influencing customer satisfaction. Insurance marketers must be responsive in handling customer complaints and be friendly and polite. Good and Excellent office facilities also contribute to customer satisfaction. In addition, is insurance explained in the product clearly and easily understood by customers? By paying attention to these factors, insurance companies can increase customer satisfaction and gain a competitive advantage in the market.
INFLUENCE OF COMPETENCE AND APPLICATION LOCAL GOVERNMENT INFORMATION SYSTEM (SIPD) ENCOURAGING THE QUALITY OF FINANCIAL MANAGEMENT AT THE REGIONAL SECRETARIAT OF WEST JAVA PROVINCE Susanti; Taufik Zulfikar; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The purpose of this study was to find out how competence affects the quality of financial management, to find out how the application of local government information systems affects the quality of financial management and to find out how competence and application of local government information systems affect the quality of financial management at the Regional Secretariat of West Java Province . The method used is descriptive research, namely research that is used to analyze a research result but is not used to make broader conclusions. So there are independent variables and dependent variables. The data collection technique used was field research using a questionnaire with 95 respondents and library research. Based on the results of research conducted by the author, it can be seen that there is a positive influence between competence and the application of local government information systems in encouraging the quality of financial management at the Regional Secretariat of West Java Province. Meanwhile, based on statistical calculations using SPSS, the correlation coefficient obtained was 0.683 and the Coefficient of Determination was 0.467 or 46.7% and had a significance level of less than 0.05 so it was proven that competence and SIPD implementation had an influence on the quality of financial management at the Regional Secretariat West Java province.
UTILIZATION OF ARTIFICIAL INTELLIGENCE SYSTEMS TO PREDICT CONSUMER BEHAVIOR zaenal aripin; Lili Adi Wibowo; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The development of Artificial Intelligence (AI) System technology has opened up new opportunities in understanding consumer behavior. With abundant data availability, companies have the potential to improve marketing and customer service strategies through predicting consumer behavior. This study aims to explore the implications of utilizing Artificial Intelligence Systems in predicting consumer behavior and its impact on business strategies. The purpose of this study is to identify the benefits of utilizing Artificial Intelligence Systems in predicting consumer behavior, analyze challenges that may arise, and detail strategies that companies can adopt to optimize the utilization of this technology. The research method used is a combination of literature analysis and case studies. Literature analysis was conducted to detail the theoretical basis regarding the utilization of Artificial Intelligence Systems in the prediction of consumer behavior. Case studies were conducted on a number of companies that have successfully implemented this technology to understand the context of their implementation and the benefits they derived. The results showed that the utilization of Artificial Intelligence Systems in predicting consumer behavior can improve service personalization, optimize marketing strategies, and provide deep insights into consumer preferences. However, challenges related to data privacy, ethics, and technology integration are still obstacles that need to be overcome. Strategies that focus  on data security, transparency, and an ethical approach can help companies address these challenges.
ENTREPRENEURIAL EMPOWERMENT IN CREATING SUSTAINABLE DEVELOPMENT IN DEVELOPING COUNTRIES: TO WHAT EXTENT DO THEY STRENGTHEN AND CONTRIBUTE TO EACH OTHER? Nazhira Nindya Padma Hanuun; M. Rizqi Padma Negara; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Entrepreneurial empowerment's role in fostering sustainable development in developing countries is a critical and intriguing topic. This journal aims to explore the extent of their mutual reinforcement and contribution. Conducted in the form of a literature review, this research utilizes a qualitative method, comprehensively examining various sources to provide a nuanced understanding. Findings indicate a positive correlation between entrepreneurial empowerment and sustainable development in developing countries. Entrepreneurial empowerment provides individuals with opportunities to develop their skills and innovations, aligning with the goals of sustainable development, including sustainable economic growth, environmental preservation, and social welfare. In conclusion, this study suggests that entrepreneurial empowerment can be a key factor in creating sustainable development in developing countries. Recommendations are provided to enhance entrepreneurial empowerment, with the aim of achieving more effective sustainable development goals. This journal covers relevant references, including books, scholarly journals, articles, and other pertinent documents, within the last five years. Thus, the journal contributes a better understanding of the significance of entrepreneurial empowerment in driving sustainable development in developing countries and its contribution to economic growth and societal welfare. 
AN IN-DEPTH EXPLORATION OF EMPIRICAL RESEARCH ON ENTREPRENEURIAL MINDFULNESS: A SYSTEMATIC LITERATURE REVIEW TO EXPLORE NUANCES, FINDINGS, AND CHALLENGES Zaenal Aripin; Nurhaeni Sikki; Raden Roro Fatmasari
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 1 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Entrepreneurial spirit can drive a person's success. By having an entrepreneurial spirit, someone will always be active in creating and developing a business, so that many jobs can help the Indonesian nation in alleviating unemployment and poverty. This research uses literature study research with a qualitative approach. The result of this research is that Entrepreneurship is the process of creating something new at the value of using the necessary time and effort, bearing physical risks as well as accompanying social risks, receiving the resulting monetary rewards, meeting needs, and desires through innovation. Someone does entrepreneurship for several reasons, namely financial reasons; Social reasons; Reasons for Service and Reasons for Self-Fulfillment It is not uncommon for someone to be entrepreneurial as well as a form of fulfillment of satisfaction or achievement of themselves. The challenges of entrepreneurship are uncertain income; Losses due to loss of investment capital; It takes hard work and a long time; The quality of life remains low despite steady efforts.
THE INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON CONSUMER PERCEPTIONS OF BRANDS AND PURCHASE INTENTIONS IN THE PANDEMIC AND POST-PANDEMIC ERA: AN ANALYTICAL STUDY Ricky Agusiady; Didin Saepudin; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 1 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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The global pandemic, particularly the COVID-19 pandemic, has resulted in fundamental changes in consumer behavior, triggering a transformation in their interactions with social media. This research explores the impact of social media communication on consumers' brand perceptions and purchase intentions amid the pandemic and post-pandemic era through a thorough literature review. Detailing findings from relevant journals and information sources, this research provides in-depth insights into the complex dynamics between social media, brand perception and consumer purchase decisions. The literature analysis includes an in-depth understanding of how social media influences the way consumers form perceptions of brands, modify their preferences, and ultimately affect purchase intentions. Findings from related studies are comprehensively integrated to produce a holistic view of the role of social media in shaping consumer behavior. The results of this literature review are expected to contribute to academic understanding and provide practical guidance for companies in adapting their marketing strategies to the evolving consumer dynamics in the pandemic and post-pandemic era.
THE INFLUENCE OF SERVICE QUALITY ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Sukajadi Branch) Rama Tresnadi; Sri Rochani Mulyani; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 1 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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This study aims to assess the extent of the influence of Service Quality (SerQual) on brand image at PT Bank Bjb Sukajadi Branch. This research has important relevance given the intense competition among banks and non-bank financial institutions. By taking a sample of customers who were borrowers and depositors during the period 2019 to 2021, 100 respondents were involved in this study. The research method used is a quantitative approach with multiple regression analysis. The results of the regression model show a positive coefficient, indicating that any change in service quality has the potential to affect brand image. The coefficient of determination (R2) is 72.8%, indicating that service quality has a significant influence on brand image. The results of hypothesis testing, both partially and simultaneously, show a positive and significant effect of service quality on brand image. The implications of this study show that physical evidence contributes significantly to brand image, while responsiveness contributes less. These results provide a better understanding of the elements of service quality that need to be considered to improve brand image in the banking industry.

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