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Eddy Setyanto
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Jl. Cut Mutia No.24, RT.002/RW.001, Sepanjang Jaya, Kec. Rawalumbu, Bekasi, Provinsi Jawa Barat, 17114
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INDONESIA
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Published by Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
ISSN : 28281128     EISSN : 28290070     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Tri Bhakti direncanakan terbit pertama kali pada bulan Februari 2022 dengan frekuensi terbit berkala dua kali setahun, yaitu pada bulan Februari dan Agustus. Jurnal ini merupakan media publikasi hasil penelitian yang mempublikasikan artikel-artikel ilmiah dari disiplin ilmu manajemen
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 7 Documents
 1 
Search results for , issue "Vol 3 No 1 (2024): Jurnal Manajemen Bisnis" : 7 Documents clear
Analisis Antrian dan Servqual terhadap Kepuasan Konsumen pada Perbankan Swasta Kota Bekasi Prillia Haliawan; Eddy Setyanto
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

The purpose of this study is to analyze the effect of queuing and service quality (servqual) on consumer satisfaction in the private banking service industry in Bekasi City. This study uses a quantitative descriptive approach in analyzing and describing the influence of queuing variables and service quality variables (servqual) as independent variables on dependent variables (customer satisfaction). Sampling from the population using random sampling technique. The samples obtained are then tested using the SPPS version 26 tool which includes validity tests, reliability tests, classical assumption tests and hypothesis tests. Analysis of data processing shows that the queue variable (independent variable) has a partial effect with a positive direction expressed with a t-count value of 5.254 > t-table 1.984 and significant (0.000 < 0.05) to consumer satisfaction (dependent variable). For the variable of service quality (independent variable) partially also affects in a positive direction where the value of t-count is 16.655 > t-table 1.984 and significant (0.000 < 0.05) to consumer satisfaction. Both independent variables (queues and service quality) simultaneously affect the dependent variable (customer satisfaction) where F-count is 13.890 > F-table is 3.09 and significant is 0.000 < 0.05.
Pengaruh lingkungan Kerja Dan Motivasikerja terhadap Kinerja Karyawan PT Bank Central Asia KCP Pulogadung Yana Natasha; Redy Adhi Saputra
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

This study aims to determine the effect of work environment and work motivation both individually and simultaneously on the performance of employees of PT Bank Central Asia KCP Pulogadung. This research is included in the category of causal associative research using a quantitative approach with a population of 25 employees, while the number of samples is the same as the population. The sampling technique is saturated sample technique. Data collection technique used a questionnaire, while data analysis uses multiple linear regression analysis. Research results showed that there was a positive and significant influence between work environment and work motivation on employee performance. This is shown from research using IBM SPSS software version 25. The results showed that the factors that influence employee performance at PT Bank Central Asia KCP Pulogadung are work environment and work motivation.
Pengaruh Citra Merek, Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Ventela di Kecamatan Bekasi Timur Theo Pilus Tarigan; Eddy Setyanto
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

The purpose of this study was to determine the effect of Brand Image, Product Quality, and Service Quality on Ventela Customer Loyalty in East Bekasi District. The population in this study is Ventela's customers who are students in East Bekasi. The sampling technique in this study used a purposive sampling method. The samples taken were 180 respondents. The analysis used in this study is multiple regression analysis. The results of this study indicate: (1) there is a positive and significant influence of brand image variables on Ventela customer loyalty in East Bekasi District, (2) there is a positive and significant influence of product quality variables on Ventela customer loyalty in East Bekasi District, (3) there is positive and significant influence of service quality variables on Ventela customer loyalty in East Bekasi District, (4) there is a positive and significant influence between brand image, product quality and service quality variables simultaneously on Ventela customer loyalty in East Bekasi District. The results of the test analysis of the Coefficient of Determination with SPSS version 26, the R Square value is 0.572 which means that the brand image, product quality and service quality variables contribute 57.2% in influencing customer loyalty and the remaining 42.8% is influenced by other variables outside the research This.
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Es The Poci Shella Sofiah; Fitrasyah Nurmulya
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

Buying interest in Dukuh Zamrud Poci Ice Tea can be influenced by promotions and good service quality, where good promotions can influence consumers' buying interest. As for good service quality, it will affect promotions, so that consumer buying interest increases. The purpose of this study was to identify, explain and analyze the effect of promotion and service quality on consumer buying interest in Dukuh Zamrud Poci Ice Tea. The sampling technique used in this research is purposive sampling technique. Samples taken as many as 100 customers. The analysis used in this study is multiple regression analysis along with the classical assumption test. The results of this study prove that there is a positive and significant influence between promotions on consumer buying interest, as well as a positive and significant influence between service quality and consumer buying interest at Dukuh Zamrud Poci Es Tea. In this study, it states that there is a partial effect of promotion on consumer buying interest. The results of the coefficient of determination show that the R Square result is 0.684 which means that Promotion and Service Quality contribute 68.4% in influencing Consumer Purchase Interest in Dukuh Zamrud Es Tea Poci, and the remaining 31.6% is influenced by other variables outside this research.
Loyalty Pengaruh Kepercayaan dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Muhamad Ilham; Irvan F.C.Oentoeng
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

The rise of e-commerce has also changed people's shopping patterns. They no longer often visit shops or shopping centers to buy necessities but are starting to rely on shopping via e-commerce. This is what causes consumer confidence to decrease and they prefer other service places compared to this service place. The research design used in this research is quantitative research. In this research, the results of the R square correlation test were 0.717, showing that consumer loyalty is influenced by consumer trust and satisfaction at the Adi Computer Store by 71% while the remaining 29% is influenced by other factors or variables. Trust (X1) has a positive effect on Consumer Loyalty (Y ). This can be proven by the regression coefficient value of 0.613 and the t_count value of 8.784 ? t_(table) 1.660 and the significance value of 0.000 ? 0.05. Satisfaction (X2) has a positive effect on Consumer Loyalty (Y). This can be proven by the regression coefficient value of 0.147 and the t_count value of 1.587 ? t_(table) 1.660 and the significance value of 0.000 ? 0.05. This shows that the lower the satisfaction given, the lower the satisfaction felt by consumers. Trust (X1) and Consumer Satisfaction (X2) have a positive effect on Consumer Loyalty (Y). This can be proven by the calculated f_value of 128.905 ? f_table 3.09 and with a significance value of 0.000 ? 0.05.
Analisis Studi Kelayakan Usaha Bakulan Ayam Di Narogong, Bekasi Quratul Aini Nabila; Irvan F.C Oentoeng
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

This study aims to assess the feasibility of opening a second branch by Bakulan Ayam in Narogong, Bekasi City. In order to determine the feasibility of a business, ananalysis is carried out using 4 aspects including: Operational Aspects, Financial Aspects, Human Resources Aspects and Marketing Aspects. In the operational and human resource management aspects, Bakulan Ayam hasmet the requirements that have been set. So in the financial aspect using the method of net present value, payback period andprofitability index. In the research, the Net Present Value is 683,626.260, the Payback Periodis less than 1 year, which is 3 months and the Profitability Indexis14,528. Based on the results of the analysis of the Marketing Aspects, Human Resource Management Aspects, Operational Aspects and Financial Aspects, the opening of the 2nd branch of Bakulan Ayam in Narogong, Bekasi City was declared eligible to run.
Pengaruh Kualitas Pelayanan Publik dan Citra Kelurahan Terhadap Kepuasan Masyarakat Di Kantor Kelurahan Bantargebang Rizky Yolanda; Irvan FC.Oentoeng
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

This research aims to examine the influence of the quality of public services and the image of the sub -district on community satisfaction at the Bantargebang sub-district office. The influence of the two independent variables was tested both partially and simultaneously on community satisfaction by taking the respondent's location at the Bantargebang sub-district office. This research uses quantitative research methods. The population in this study were people who visited the Bantargebang sub-district office, totaling 167 people. The sample in this research was people who were presenton 1October–31 December 2022 with asampling techniqueusing purposive sampling technique. The data collection technique used was aquestionnaire. The data analysis technique uses multiple linear regression analysis techniques. From the research results, the following conclusions were obtained: (1) service quality has no positive effect on community satisfaction as indicated by the regression coefficient (b1) of 0.30 and thet-count value of 0.376 and the significance value of 0.708>0.05. (2) the image of the sub-district has apositive effect on community satisfaction asindicated by the regression coefficient (b2)of 0.579 and thet-count value of 7.998 and the significance value of 0.000<0.05. (3) service quality and village image simultaneously have apositive effect on community satisfaction asindicated by acalculated Fvalue of 38.141,asignificance value of 0.000<0.05 and an R-Square value of 0.317 or 31.7%, meaning that community satisfaction is influenced by service quality and village image,while the remaining 68.7% is influenced by other factors outside or not included in this research, and it is hoped that this will be investigated by future researchers.

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