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Vika Fransisca
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Asian Journal of Social and Humanities
Published by Pelopor Publikasi Akademika
ISSN : -     EISSN : 29634946     DOI : https://doi.org/10.59888/ajosh
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Asian Journal of Social and Humanities is a scientific journal in the form of research and can be accessed openly. This journal is published once bimonthly by Beritrust Publisher. Asian Journal of Social and Humanities provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. The journal publishes original research articles in Social and Humanities. Social Sciences: covers a broad range of disciplines including Cultural Studies, Engineering, Health, Agriculture, Political Science, Communication, Economics, Law, and Education that are included in the social context. Humanities: covers a broad range of topics in ancient and modern languages, literature, philosophy, history, archaeology, anthropology, human geography, law, religion, and art. The articles published are derived from critical and comprehensive research, studies, or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 280 Documents
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Analysis of Brayton Cycle Efficiency at 100 MW Load Before and After Overhaul of Unit 1 Block 1 At PLTGU PT. PLN Nusantara Power Up Gresik Muhammad Ridwan; Fahri Wibisono
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.281

Abstract

Electricity is one of the most important needs in everyday life due to technological advances. So various efforts are needed to increase electricity production, one way is to build a power plant that can produce productive electricity so that this happens, one way to determine electricity productivity is the value of cycle efficiency. If the value of the cycle efficiency is higher in a generator, then the PLTG performance will be maximized. And if the cycle efficiency value gets smaller, it can be said that the PLTG's performance is not good. Therefore, to maintain PLTG performance, it is necessary to carry out an overhaul to maintain optimal PLTG performance. In this study using cycle efficiency to determine the increase in efficiency before and after overhaul at a load of 100 MW and the causes, after analyzing the efficiency of the brayton cycle increased from 41% to 42%, the cause was a decrease in turbine efficiency from 74 to 91% and compressor efficiency from 73 to 82% after overhaul the increase affected fuel consumption so that the requirement of kcal/kwh decreased to 3196.4 kcal/ Kwh
Antecedents of Viewers Engagement Martua Parningotan Sihaloho; Kurniawati Kurniawati
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.285

Abstract

The purpose of this study is to analyze the antecedents of viewers engagement from social media influencers specifically in relation to YouTube channels, which include feelings of escape, self-improvement, fun, glamourous, connectivity from the audience as well as Overall Perceived image of the influencer. The sample design used in this research is non-probability sampling with purposive sampling technique. The processed data came from 280 respondents and then the data was analyzed using the Structural Equation Modeling (SEM) method. The results of this study indicate that there is a positive influence of escape on fun, there is a positive influence of self improvement on fun, glamorous and connectivity, there is also a positive influence of fun, glamorous and connectivity on overall perceived image and there is a positive influence of overall perceived image on viewers engagement. Likewise, this study found that there is no positive effect of escape on glamorous and connectivity. In general, the results of this study show that fun, glamorous and connectivity, and overall perceived image are important factors that influence viewers engagement. Content that has a positive, authentic and informative overall image tends to attract more attention and is easily understood by viewers. Suggestions for future research, researchers can conduct research on Indonesian youtuber objects that are not included in this study and overseas youtuber objects. and can also conduct research on the impact of escape and self improvement on viewers engagement by adding job occupation variables as moderators.
Analysis of the Quality of Subdistrict Integrated Administration Services (PATEN) at the Samarinda Ilir Sub-District Office in Samarinda City Asnar Asnar
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.286

Abstract

This study was conducted with the aim of analyzing the Quality of Subdistrict Integrated Administration Service Delivery (PATEN) at the Samarinda Ilir District Office, Samarinda City, along with its supporting and inhibiting factors. Research methods with a qualitative approach, sampling as informants with purposive sampling techniques  and accidental sampling techniques. Data collection techniques, with in-depth interviews, participatory observations, and documentation studies. Data analysis techniques with Miles and Huberman's interactive model data analysis techniques. The results showed that the overall quality of patent implementation at the Samarinda Ilir District Office, Samarinda City, was good, which was proven through measuring the five dimensions of public service quality analysis, namely reliability, responsiveness, certainty, empathy, and tangibility. The supporting factors, namely very adequate office service facilities, such as the use of computer devices and printers that are adequate in number, queuing machines and special counters that ensure order in the queue during the service process, air conditioning that provides comfort, both for employees and the community served, television as a means of entertainment for the community as well as to eliminate community saturation in the service process,  as well as comfortable seating for the community during the service process, while the inhibiting factor is still not yet otpimal socialization to the community by the village and the Head of RT that several licensing services, such as Building Permits (IMB), State Land Opening Permits (IMTN), and Micro Business Permits (IUM) can be managed in the sub-district with criteria and conditions that have been determined in accordance with the provisions laws and regulations.
The Effect of Content Marketing on Purchase Intention Mediated by E-Wom (Empirical Study: Ice Cream Consumers on Klik Indomaret) Jackson Jackson; Andreas Andreas
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.287

Abstract

The purpose of this study is to analyze the effect of content marketing on purchase intention. The benefit of this study is to find out what factors influence purchase intention because it is important for ice cream manufacturers to develop online sales market share. This research method is a quantitative research method with survey methods, which is a research method to examine certain types of content by collecting primary water through the use of research instruments that are structured and systematical with the aim of testing hypotheses that have been studied. There is a positive relationship between eWOM and consumers and businesses. The formation of eWOM is the result of the company's performance in Maisai Lailu and encourages company performance in the future. eWOM is an important source of acquisition through various digital markets so that eWOM has the ability to achieve consumer acquisition, consumer retention and consumer acquisition'. Based on the results of research and discussions that have been carried out, the conclusions that can be drawn are as follows: Content marketing has a significant positive effect on purchase intention in consumers of Klik Indomaret ice cream received Content marketing has a significant positive effect on e-wom in consumers of Klik Indomaret ice cream received. E-wom has a significant positive effect on purchase intention in consumers of Klik Indomaret ice cream received. E-wom mediates the effect of content marketing on purcahase intention in consumers of Klik Indomaret ice cream received
The Role of Competitive Intelligence In Shaping Australia's Defence Strategy To Mitigate China's Influence In The Indo-Pacific Region Tony Probo Gurihastyo; Muhammad Syaroni Rofli; Heru Subiyantoro
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.288

Abstract

China's significant economic development and military modernization in the last few decades has resulted in a change in the global geopolitical situation in the Indo Pacific Region. China is increasingly aggressive in spreading its influence and one of the steps taken by China is the Belt and Road Initiative (BRI) project. In carrying out BRI through maritime routes, China has made the South China Sea the main route. On the basis of the Nine-Dashed Line, China is aggressively asserting its control claims in the South China Sea. This made the situation in the South China Sea heat up due to protests from several countries. As one of the countries in the Indo Pacific Region, Australia, by using a competitive intelligence mechanism, views what China has done as a threat to its national security, as written in the National Defense: Defense Strategic Review 2023 report. Therefore, Australia must create a defense strategy to mitigate this threat. The author conducted this research using qualitative methods by collecting data from observation, document study, and literature study. This study aims to determine the role of competitive intelligence in the framework of forming a defense strategy carried out by Australia as a mitigation measure against China's defense advances and China's influence spread in the Indo Pacific Region.
Between Assimilation and Identity: The Dynamics of the Jewish Community in Indonesia Irwansyah Irwansyah; Mukhlis Lubis
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.289

Abstract

This research examines the existence and dynamics of the Jewish community in Indonesia, which has deep historical roots dating back to the arrival of early European explorers and settlers. The Jewish community in Indonesia is unique and rarely discussed in the context of the country's religious plurality. Despite their relatively small numbers compared to the majority religion, their existence brings important perspectives on assimilation and identity dynamics. This research fills a knowledge gap by investigating the specific dynamics of the Jewish community in the context of assimilation and identity, expanding the understanding of the history of antisemitism and representation as well as Jewish national loyalties and identity in Indonesia. Through qualitative methods and a case study approach, data was collected through in-depth interviews and document analysis to capture the historical perspectives and adaptations of the community. The results show that the Jewish community, although small, has successfully assimilated while maintaining their religious and cultural identity in a social environment dominated by other religions. This research provides new insights into the study of religious plurality, particularly in the context of Muslim-majority Indonesia. It illustrates how assimilation and identity preservation can occur simultaneously, offering a more complex and dynamic perspective than previously recognized. The findings also emphasize the importance of interfaith education and interreligious dialogue as factors that influence the ability of religious minorities to maintain their identities. The results of this study have significant implications for the understanding of religious diversity in Indonesia and how small communities can contribute to the national discourse. The theoretical benefits of the findings enrich the study of religious minority dynamics in plural societies, highlighting that flexibility and adaptation are important aspects in the survival of religious and cultural identities. Practically, the findings can inform the development of more inclusive policies that protect the rights of religious and faith minorities in Indonesia.
Tsunami Response in Batu Bengkung Beach Tourism, Gajahrejo Village, Malang Regency Faisal Kurniawan Arifyanda; Darmansjah Tjahja Prakasa; Febby Rahmatullah Masruchin
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.290

Abstract

Batu Bengkung Beach in Malang Regency has excellent potential as a natural tourist destination. However, the natural condition which is an area prone to tsunami disasters also cannot be ignored. Safety considerations and minimizing casualties are the main reasons this tour aims to make adjustments to aspects of tsunami disaster mitigation. Likewise for the sustainability of tourism in the future. The method carried out is through qualitative and quantitative data research. Direct observation at the location is also needed to determine exactly the existing conditions, as well as interviews with several resource persons as data reinforcement. The result is the application of aspects of tsunami disaster mitigation that are relevant to existing natural conditions. Aspects of tsunami disaster mitigation that can be applied are, first, the determination or determination of evacuation locations and evacuation routes. By utilizing natural conditions surrounded by hills, these conditions can be an ideal evacuation location. The second early warning is in the form of an alarm or siren warning of a tsunami. Aims to notify of the tsunami disaster and is expected to evacuate immediately. The third erected vertical evacuation buildings in the form of tsunami shelters that met FEMA guideline standards. And finally regular disaster mitigation simulation training.
The Influence of Content Quality And Price On Purchase Decision of Skintific Skincare Products Mediated By Visibility Celebrity Endorsers (Empirical Study: Instagram Users In Jakarta) Ristyna Lidya Margaretta Sianturi; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.291

Abstract

The aim of this research is to analyze more deeply the relationship and influence of content quality, price on purchase decisions mediated by celebrity endorsers on purchase decisions via Instagram. The method used in this research is a quantitative method. In this research the variables used are independent variables, mediating variables and dependent variables. The independent variables used are price and content quality. The mediating variable used is Celebrity endorser. The Dependent variable used is Purchase decision. The population in this study are Instagram social media account users who live in Jakarta with a sample size of 150. Data analysis techniques using SEM with AMOS tools. The conclusions are Price influences Celebrity Endorser, Celebrity Endorser influences Purchase decisions, Price influences purchase decisions, and Price influences purchase decisions through celebrity endorsers with a CR value of 2.06 > 1.96
The Influence of Price Perception and Customer Experience on Purchase Intention Mediated by Customer Satisfaction (Empirical Study: Haidilao Restaurant Consumers in Jakarta) Chelsea Chelsea; Liem Bambang Sugiyanto
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.292

Abstract

The purpose of this research is to analyze further the relationship and influence of price, customer experience on purchase intentions which is mediated by customer satisfaction on purchase intentions at the HaiDiLao restaurant. The method used in this research is a quantitative method and was processed using AMOS. The survey was conducted on 155 respondents who met the respondent criteria using non-probability sampling. The research found that price perception, customer experience, and customer satisfaction did not significantly influence the purchase intention. Meanwhile, price perception and customer experience had a significant influence on customer satisfaction. On the other hand, price perception and customer experience also did not significantly influence purchase intention. The limitation of the research was the limited respondents, with 155 respondents domiciled in Jakarta who have visited HaiDiLao restaurant in Jakarta. This research could be generalized more widely if the samples were taken not only from Jakarta City. The implications of this research provided managerial contributions to the food and beverages industry, especially an overview of customer experience and an understanding of the factors influencing increased purchase intentions, such as price perception, customer experience, customer satisfaction, and purchase intention. So, managers can develop a business strategic plan that aligns with internal and external company conditions.
Legal Protection of Consumer Personal Data In Online Loan Transactions Redi Rahadian Bagaskara
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.295

Abstract

The financial sector, especially through online loan applications, has seen new opportunities thanks to technological advances, especially in the field of communications. Although online loans are easy to use, they also present risks regarding personal data security and unsafe lending practices. Along with the popularity of online loans, crimes in the digital world, such as data theft and misuse of information, are increasing. Although vulnerable to detrimental lending practices, especially illegal loans that have not been registered with the Financial Services Authority (OJK), people with low incomes see online loans as an attractive option. The aim of this research is to study how the protection of consumer personal data in online loan transactions is protected by law, especially considering the phenomenon of violations and unprofitable lending practices. This research examines how Law no. 27 of 2022 concerning Personal Data Protection (UU PDP) protects personal data and how it impacts borrowers socially and psychologically. This research shows regulatory and practical innovation in dealing with the problem of personal data leakage which is detrimental to consumers when borrowing money via the internet. Through regulatory analysis and case studies, this research is expected to provide insight into how effective personal data protection is in online loan transactions. Therefore, this research helps build better regulations and efforts that protect customers in the ever-growing era of online lending.

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