KALBISIANA Jurnal Sains, Bisnis dan Teknologi
KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Articles
523 Documents
<![CDATA[Strategi Kreatif Program Web Series Keluarga Badak Episode 1 Di Kanal Youtube Space# ]]>
<![CDATA[Cakra Mahardhika Kevlana]]>;
<![CDATA[Syaifuddin]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[A program can be said to be succesfull if it can make the audience enjoy the show. Included also in form of web series program. To achieve that goal, creative strategies are one way to make a program more interesting. The purpose of this research is to find out the creative strategi of episode 1 Keluarga Badak web series program on YouTube Space# channel. With this research, we can find out what creative srategies the episode 1 Keluarga Badak team used. The method in this study used a descriptive qualitative approach with interview and literacy technique to obtain more accurate results. This study uses the post – positivism paradigm and uses the Herbert Zettl program strategi as a reference to analyze the data obtained. The results obtained are the season 1 episode 1 Keluarga Badak can convey the message that has been formed by the creative team to the audience, with a strategy that refers to the selection of names, selection of players, and the concept of program.]]>
<![CDATA[Adaptasi Komunikasi Pasangan Perkawinan Campuran dalam Upaya Mencapai Kesepakatan Budaya Mendidik Anak ]]>
<![CDATA[Desy Natalia]]>;
<![CDATA[Kartika Parhusip]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Mixed marriage is a complex form of marriage that brings together two different cultural elements (intercultural). This study aims to determine how the adaptation of mixed marital communication in an effort to reach a cultural agreement to educate children. This study is a research with a descriptive qualitative constructivism paradigm. The informant selection technique is done by using purposive sampling technique with data collection techniques such as observation and in-depth interviews. The results showed that each informant had cultural differences that were interpreted differently by their partners. To be able to achieve the same meaning, there is a need for rules, constitutive and regulative, where in this study, differences occur more in constitutive rules. This research found that there are personal and interpersonal meanings that are influenced by the past experiences of each resource person. In terms of educating children, many speakers reach interpersonal meanings which make meaning adaptable and agreed upon together. Education is emphasized in the form of moral education, not just academic.]]>
<![CDATA[Makna Sakral Ondel-ondel pada Generasi Betawi ]]>
<![CDATA[Bianda Aulia]]>;
<![CDATA[Nani Kurniasari]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Ondel-ondel buskers are increasing day by day. Cempaka Putih Raya Street, is one of the busiest culinary areas in Central Jakarta. The location is a strategic area for buskers to lead their Ondel-ondels, not all visitors on Cempaka Putih Raya Street come from a Betawi cultural background or from Jakarta. This phenomenon is a concern for the researcher, especially in the shifting of the Ondel-ondel’s interpretation. This study aims to determine the shift in the interpretation of Ondel-ondel’s sacrality in the Original Betawi and Mixed Betawi generation. The researcher conducted a semi-structured interview with six informants, consisting of Original Betawi people and Mixed Betawi people. This type of research is comparative descriptive, the researcher made comparations from the answers of four informants. The result show that there was a shift in Ondel-ondel’s sacred image obtained from testing the perception of informants. The results show that Ondel-ondel’s meaning has experienced a modification in interpretation. The modification that occurred is the shift from sacrality into commodity due to the Ondel-ondel busker phenomenon.]]>
<![CDATA[Pemanfaatan Digital Public Relations dalam Membangun Customer Engagement melalui Media Sosial Instagram @triindonesia (Studi Divisi Brand Communications PT Hutchison 3 Indonesia) ]]>
<![CDATA[Samuel Ishak Putra]]>;
<![CDATA[Nani Kurniasari]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Current technological developments make social media develop into one of the company's channels or brands to establish communication with its consumers. In social media as well, companies can build customer engagement effectively through a variety of communication messages which are packaged in the form of creative and interesting content. This study aims to find out the role of digital public relations at PT Hutchison 3 Indonesia in building customer engagement on social media, especially Instagram. The research approach used is descriptive qualitative with in-depth interview data collection methods and documentation. The results of the study indicated that useful of digital public relations Tri Indonesia plays an active role in building customer engagement on social media, by applying a balanced two-way communication model, even though the stage of customer involvement only reaches the curation stage.]]>
<![CDATA[Strategi Kreatif Program Ngaca Bareng Yosi untuk Meregenerasi Audiens di Programa 4 Radio Republik Indonesia ]]>
<![CDATA[Nadiva Kissi Ananda]]>;
<![CDATA[Nani Kurniasari]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[A radio broadcast program has a unique creative strategy, has an impact on its audience, and has a novelty nature. Radio broadcasting strategies place the listener as the subject and the participants involved to be able to attract the sympathy and involvement of the audience. The purpose of this research is to find out the creative strategy carried out in the Ngaca program with Yosi to regenerate its audience at RRI. This study uses a constructivism paradigm with a descriptive qualitative approach. Creative strategy as a concept. In-depth interviews with selected informants were used to collect data. Source triangulation is used in the validity of this research data. The results of this study explain the creative strategies used in the Ngaca Bareng Yosi program, which are generic from the program itself, preemtive by promoting cultural education, unique selling where broadcasters and music are the strategies, brand image by not changing the inherent Indonesian image.]]>
<![CDATA[Komunikasi Organisasi Kaj dalam Membangun Semangat Nasionalisme Umat Gereja Santo Bonaventura Pulomas ]]>
<![CDATA[Narses Daniel Dandardana]]>;
<![CDATA[Yogie Pranowo]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Nationalism is a key point that required in the society and nation’s life. But, Nationalism of Indonesia in this modern age starting to eroded bit by bit because the lunge of Globalization, Modernization, religious differences, ethnicity / races differences, and political views differences in Indonesia. Jakarta Archdiocese is a part of the religious institution of Roman Catholic Church which has an authority in Jakarta, Tanggerang, and Bekasi which has a duties as a supervisor and a “Shepherd” for the church and the Catholics under the Jakarta Archdiocese authority. Then, it is the duty and responsibility of the KAJ as an organization that shade the Catholics of Jakarta to encourage the Catholics to rebuild their sense of Nationalism through external organizational communication. The purpose of this study is none other than to find out the form of KAJ communication and knowing the importance of a religious institution to reconstruct the nationalism of its people. This research was conducted with a qualitative approach with descriptive research methods to analyze external communication carried out by the KAJ to rebuild the nationalism of the Catholics by using the themes of Nationalism that have been determined in 2016 – 2020 ARDAS.]]>
<![CDATA[Strategi Kreatif Iklan FWD pada Program Asuransi Bebas Handal di Instagram ]]>
<![CDATA[Jocelyn Priscilla]]>;
<![CDATA[Agustrijanto]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[FWD phenomenon issued its newest product, Bebas Handal Insurance. This Advertising has been uploaded on Instagram displays interesting advertising creativity where coffee becomes price of comparison with flat rate. The researcher was interested in researching it because she wanted to find out how the advertising creative strategy used in the FWD ad was Bebas Handal Insurance on Instagram. This research analyzes advertising creative strategy Bebas Handal Insurance on Instagram. This study uses a qualitative approach and uses the post-postivistik paradigm, where researchers see an ad formed by social phenomenon. This study also uses interviews (in depth interviews) to strengthen research. The results of the discussion showed that the advertising creative strategy undertaken by FWD was a message ad by educated, lifestyle and show superior point, where FWD showed its superiority in the form of technology and flat rate.]]>
<![CDATA[Perancangan Sistem Lelang Online Berbasis Website ]]>
<![CDATA[Salman Farisi]]>;
<![CDATA[Arie Kusumawati]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Website-based online auction system is a system of making the auction process system of making and marketing auction products and payment processes through third parties as payment verifiers made with information system media. So the seller can market products with a broader scope and users can transact comfortably because there is a middleman, that is admin as a verifier. Can be found in the online auction system that is on Facebook is Facebook Required the container in accordance with the auction process that is marketed can not be accessed in all easy access and all information updates are still using a manual system that requires auctions and payment processes that are still done manually. the purpose of this research is to create an online auction system based on this site to make an official website so that users can be more specific and update the detailed information of the offer is automated and the payment process through the admin as a verifier. research methods conducted using prototyping development methods with UML system modeling.]]>
<![CDATA[E-Commerce pada Usaha Tas Serut Wabisabi ]]>
<![CDATA[Elia Brian Baskoro]]>;
<![CDATA[Jullend Gatc]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[Wabisabi drawstring bag business is an entrepreneur in the field of fashion accessories that do not yet have stalls on e-commerce. The ordering and payment process can only be done through social media. In practice, this process takes a long time. In addition, the product management process is not accompanied by categorization in accordance with its category which can make a long product search. This research aims to build a system that has a function as a catalog and can handle transactions online. System development is carried out with the System Development Life Cycle using Rapid Application Development prototyping methods. In addition this study uses the Unified Modeling Language as a modeling of the system. Program development on this website-based application using PHP Framework Laravel 7. The results of this study in the form of a website application for customers and staff. Based on the results of product testing and evaluation stated in accordance with user needs and can be used as a transaction tool.]]>
<![CDATA[Rancang Bangun Sistem Informasi Marketplace Berbasis Web Khusus Freelance Fotografer ]]>
<![CDATA[Fernando]]>;
<![CDATA[Jullend Gatc]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 1 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[The development of technology and science is very rapid, thanks to technological developments that spread information about photography. Media in promoting photography services at this time are still few and there are no application devoted to Freelance Photographers. One solution to this problem is to create a marketplace application specifically for Freelance Photographers to be able to market photography services. On the other hand, this application can be utilized by people who are looking for photography services. Freelance Photographer's special marketplace application is built with the waterfall method with the PHP programming language and MySQL database. The purpose of building this marketplace application is to expand opportunities for Freelance Photographers to get work projects, as well as facilitate people who need documentation services in finding photographer services in accordance with their desires and the appropriate budget.]]>
