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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : https://doi.org/10.15294/maj
Core Subject : Economy,
Economics, Econometrics & Finance
Management Analysis Journal (MAJ), provides a forum for the full range of scholarly study of the language and literature.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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The Role of Customer Satisfaction Mediates the Effect of Responsiveness on Repurchase Intention through Tokopedia in Denpasar and Badung Cities Ardiella Myra Ananda; I Gst. Ngurah Jaya Agung Widagda K
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2973

Abstract

The purpose of this study was to analyze the role of customer satisfaction in mediating the effect of responsiveness on repurchase intention through Tokopedia in Denpasar and Badung Cities. Recently, Tokopedia's services have often been slow and disappointing so that customer satisfaction has decreased which can affect the decrease in repurchase intention.. This research applies a quantitative approach and is causal associative in nature. The research was conducted in Denpasar and Badung City on Tokopedia users whose numbers cannot be known with certainty (infinite population). The number of samples set at 100 respondents with a nonprobability sampling method, precisely the purposive sampling technique. The data collection method was carried out by questionnaire method using the help of Google Form and then analyzed descriptively and inferentially using path analysis techniques and the sobel test. The results of this study are found to have a positive and significant effect on responsiveness on repurchase intention, a positive and significant effect on responsiveness on customer satisfaction, a positive and significant effect on customer satisfaction on repurchase intention, and customer satisfaction which is able to mediate the effect of responsiveness on repurchase intention.
ESG Integration in Commercial Real Estate: How is the Company Solving Integration Problem? Adrian Pratama; Jerry Heikal
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2975

Abstract

The changing global trends and market dynamics are driving investors and banks to realize responsible investments by integrating environmental, social, and governance (ESG) principles as their reference. Commercial Real Estate (CRE) companies require funds for business development, acquisitions, and operations through investors and banks. This situation is compelling CRE companies to integrate ESG principles into their business activities as an obligation to meet responsible investment standards. This research aims to explore the initiatives of CRE companies in facing the problem of ESG integration. A qualitative research method with ethnographic approach was employed in this study to obtain in-depth information through observation and in-depth interviews with relevant informants. Observations were conducted at the NWP Property office in South Jakarta with three informants, including the Head of Research and ESG, a Supervisor of the Energy and Sustainable team, and Head of Operations at all malls owned by NWP Property. Based on the research findings, the main problem faced by the company in the integration process is dominated by the availability of data. There are 5 shared values from respondents in addressing the question of how the company solving integration problems. These values include using a data-driven approach in decision-making, collaboration between departments to helps in the problem-solving process, the importance of understanding team members' perspectives to achieve common goals, and systematic preparation and planning resulting in solutions to the issues.
How  Does  Organization  Network  and  Market  Orientation Affect Marketing Performance? Case of PTPN IX Downstream Products, Central Java Wahyudi Wahyudi; Jefri Heridiansyah; Theresia Susetyarsi; Teti Safari; Catur Prabowo
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.3265

Abstract

This  study  aims  to  determine  the  effect  of  organizational  network  and  market orientation  on  marketing  performance  on  downstream  products  of  PTPN  IX Central  Java.  The  sample  is  34  respondents  with  a  nonprobability  sampling technique using the census method. The  independent variables in this study are organizational  networks  and  market  orientation,  then  the  dependent variable  is marketing  performance.  The  data  collection   method  used  in  this  study  is  a questionnaire. The data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results, organizational networks   positively   and   significantly   affect   marketing   performance.   The   market orientation has a positive and significant effect on the marketing performance of downstream  products  of  PTPN  IX  in  Central  Java.  Marketing  performance impacts  sales  turnover,  sales  increase  and  marketing  reach.  Therefore, management must pay attention to every relationship, whether friends, business relations  or  partner  companies,  both  large  and  small,  and  fulfill  customer orientation, threats from competitors, and market information.
Optimal Portfolio and the Integrated Strategy Budi Purwanto
Management Analysis Journal Vol. 13 No. 2 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i2.8261

Abstract

The concept of an optimal portfolio is fundamental to investment management, focusing on maximizing returns for a given level of risk. Modern Portfolio Theory (MPT), introduced by Markowitz, has significantly transformed the understanding of risk and return, highlighting the importance of diversification. Nevertheless, constructing an optimal portfolio is a continuous process that demands adaptability and a thorough comprehension of financial markets. This study investigates various approaches, including sectoral, regional, and contrarian stock-based strategies, as well as rebalancing techniques. Additionally, it examines the role of Islamic financial instruments in portfolio management. The results emphasize the necessity of dynamic portfolio management, considering market conditions and the specific objectives of investors. By developing hypotheses and conducting empirical research, this study offers practical insights for investors aiming for optimal performance across different market scenarios. The research underscores the importance of aligning portfolio strategies with changing market dynamics and investor goals, ensuring that portfolios remain well-positioned to achieve desired outcomes. The study’s comprehensive analysis of diverse strategies and instruments provides valuable guidance for investors in navigating the complexities of the financial markets and achieving sustainable investment success.

Page 2 of 2 | Total Record : 14

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