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Eric Harianto
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)" : 16 Documents clear
Analysis of Factors that Shape the Use of Information Technology in Aron Group Companies Steward Retika; Christian Herdinata
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4530

Abstract

This study aims to determine the factors that shape the use of information technology in Aron Group companies. In this study, there are 24 variables that are used as factors that are assumed to shape the use of information technology, so that the results can be used by Aron Group to develop a strategy framework in order to implement and provide better and targeted use of information technology. Researchers use quantitative types of research. In this study, there were as many as 86 people used as samples. The analysis method used in this study is exploratory factor analysis (EFA) with the help of the SPSS application. The results of this study are the main factors forming the use of information technology are work competence factors and their elements, organizational environmental factors and their elements, task suitability factors and their elements, work motivation factors and their elements.
The Effect of Service Quality on Customer Loyalty with Brand Trust as an Intervening Variable in NDC Dental Clinic Nina Agustin
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4551

Abstract

This study aims to examine the effect of service quality on customer loyalty with brand trust as an intervening variable at the NDC Dental Clinic. The variables studied were Service Quality (X), Brand Trust (Z), and Consumer Loyalty (Y). Service Quality has five indicators, namely Tangible, Reliability, Responsiveness, Empathy and Assurance. Brand Trust has three indicators, namely Trust in the brand, Security of a brand, and Honesty of a brand. Customer loyalty has four indicators, namely making repeat purchases, recommending products to others, buying between product and service lines, and not being influenced by other products. The analytical tool used is analysis using SEM-PLS. The population in this study is the data of 120 people taken from patients with purposive sampling technique. The results of this study indicate that the service quality variable has a significant effect on brand trust. The brand trust variable has a significant effect on customer loyalty. Service quality variable has a significant effect on customer loyalty. And the service quality variable has a significant effect on customer loyalty through brand trust.
The Effect of E-Service Quality on Revisit Intention with Customer Satisfaction as a Mediation Variable for Car Buying and Selling Websites in Indonesia Dimarta Julkha Faradiba; Tommy Christian Efrata
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4552

Abstract

This research aims to investigate the effect of E-Service Quality on Revisit Intention with E-Customer Satisfaction and E-Trust as mediating variables on the websites for buying and selling used cars in Indonesia. The background of this research is the fluctuating conditions of the number of visits to the website for buying and selling used cars. The instability in the number of visitors occurs due to some factors in service quality. E-Service Quality, E-Trust, and E-Customer Satisfaction can have a significant impact on the company to increase traffic on each website. The method used in this research is a quantitative method using SEM-PLS with a data collection tool using a questionnaire with a semantic differential semantic scale and conducted in November 2022 – December 2022. The sample of this research is 252 active users of one of the websites for buying and selling used cars, which are calculated using the Hair method. The results of this research are that E-Service Quality has a significant positive effect on E-Customer Satisfaction, E-Service Quality has a significant positive effect on E-Trust, E-Service Quality has a significant positive effect on Revisit Intention, E-Trust has a significant positive effect on E-Customer Satisfaction, E-Customer Satisfaction does not mediate the effect of E-Service Quality on Revisit Intention, and E-Trust mediates the effect of E-Service Quality on Revisit Intention.
The Impact of Personal Selling, E-Wom and E-Referral Using Brand Image as Mediating Variable on Purchase Intention of Intune Productions Monica Natalia; Liliana Dewi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4560

Abstract

The need for sound and music in advertising is growing every year, especially when Covid-19 accelerates the need for brands to go digital. InTune Productions is a music production company based in Surabaya, Indonesia. Specializing in jingle, sound-logo, and background music, InTune Productions has worked with various companies to increase their brand awareness through sound and music. This research aims to analyze the impact of personal selling, e-WOM and e-referral using brand image as mediating variable on purchase intention of Intune Productions. This research is quantitative research where the data collected from questionnaires will be analyzed statistically using Structural Equation Modelling Partial Least Square in SmartPLS program. Population of this research is 256 members of JCI East Java. The researcher uses purposive sampling and found 98 samples. The result shows that personal selling, e-WOM and e-referral do not have a significant effect towards purchase intention. E-referral also does not have a significant effect towards brand image. However, brand image has a positive significant effect towards purchase intention, as well as acting as a mediating variable between personal selling and e-WOM towards purchase intention.
The Role of Product Diversity, Product Quality, Price and Service Quality on Swallow's Nest Purchasing Decisions: A Study of Swallow Companies in West Sulawesi Patrick Natalion Wijaya; Eric Harianto; Tjatur Ermitajani Judi; Nurul Aisah
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4639

Abstract

This study discusses the effect of product diversity, product quality, price and service quality on swallow's nest purchasing decisions at the WWALET company study in West Sulawesi, this research uses quantitative methods with multiple regression designs. The population used in this study were consumers of WWALET companies with purposive sampling technique. The participants who participated in this study were 61 participants with the characteristics of consumers who had or knew swallow nest products in Surabaya. The research was conducted by distributing questionnaires in the form of Google Forms online in communities that know swallow nest products. In this study, hypothesis testing used multiple regression analysis with the help of SPSS. The results found that price is a variable that has a significant effect on purchasing decisions. Where the price affordability factor that is in line with the quality and usefulness of the product is an attraction for consumers to buy swallow's nest products. The implications of the results of this study can be useful in determining prices by WWALET, such as paying attention to the factors of affordability, price suitability, usability, competitiveness in the swallow nest market in the Surabaya area.
Organizational Commitment and Organizational Citizenship Behavior of Female Employees Ni Nyoman Sudiyani; Putu Gede Denny Herlambang; I Gusti Putu Agung Widya Goca
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4640

Abstract

The purpose of this study is to examine how female employees' organizational citizenship behavior (OCB) is impacted by organizational commitment (affective, normative, and continuance commitment). With a sample of 108 female respondents, this study was carried out at the Tabanan Regency Village Credit Institution (LPD). Purposive sampling was used in order to determine the sample. Structural Equation Modeling (SEM) - Partial Least Square (PLS) with WARP-PLS.6 software was used to analyze the data. The findings demonstrated that OCB is positively and significantly impacted by organizational commitment, which is made up of emotional, normative, and continuity commitments. According to the study's findings, normative commitment significantly affects OCB. The significance of OCB in the conventional framework is addressed in order to understand the theoretical and practical ramifications of these linkages.

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