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Eric Harianto
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rmbe@ciputra.ac.id
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 124 Documents
 1   2   3   4   5 
Analysis of the Effect of Service Quality on Corporate Image and Service Usage Decisions at PT. Biro Klasifikasi Indonesia (Persero) Abdul Kholick; Thomas Stefanus Kaihatu
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2418

Abstract

This study aims to determine the effect of service quality (X1) on corporate image (X2) and service usage decision (Y) of PT. Biro Klasifikasi Indonesia (Persero). The research approach taken is quantitative. The sampling technique used was non probability sampling with purposive sampling method. The number of samples in this study were 90 respondents with the criteria of consumers who have registered ships at PT. Biro Klasifikasi Indonesia and also has vessels registered with foreign classification agencies. The data collection method in this study used a questionnaire measured using a Likert scale and the data collected were analyzed Structural Equation Modelling with Partial Least Square. The program used is SmartPLS 3.0. Based on the results of the analysis that has been done, it is known that service quality has a positive and significant effect on the corporate image of PT. BKI, service quality has a positive and significant effect on the decision to use PT. BKI and corporate image have a positive and significant effect on the decision to use BKI.
The Effect of Cause Related Marketing on Arua Phinisi Consumer Purchase Interest with Brand Image as Moderating Variable Diah Ari Tapaningtyas
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2420

Abstract

This study aims to determine the influence of cause related marketing on Arua Phinisi’s consumer purchase intention with brand image as a moderating variable. The number of respondents involved in this study are 55 respondents. All respondents are Arua Phinisi customers in 2020. Data in the study were obtained from the results of distributing questionnaires, which then analyzed using the Partial Least Square technique with the help of SmartPLS software. Based on the results of the analysis in this study, the following results were obtained: (1) cause related marketing has a positive and significant influence on purchase intention, the better the cause related marketing carried out by Arua Phinisi, the higher the consumer purchase intention; (4) brand image can moderate the influence of cause related marketing on Arua Phinisi’s consumer purchase intention, a strong brand image will strengthen the influence of cause related marketing on consumer purchase intention.
Analysis of the Effect of Marketing Mix 7P on Purchase Decisions at Sentra Snack Stores Ivana Tanjung
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2421

Abstract

This study examines the analysis of marketing mix (7P) effect to buying decision at Sentra Snack Store. Marketing mix (7P) are product, price, place, and promotion, people, process, and physical evidence. The main theory used is Theory of Reasoned Action by Fishbein and Ajzen (1975). The method used by this research is a quantitative research method, where the data is measured numerically and used Structural Equation Modeling with Partial Least Square. Theprogram used SmartPLS 3.3.3. The research was held at Sentra Snack Store, located in Surabaya with seventy samples of Sentra Snack Store customers. The results are Product and Price have a significant effect to Buying Decisions at Sentra Snack Store, while Promotion, Place, People, Process, and Physical Evidence do not. These results can be used as a basis for developing related strategies because they will further affect the company's sales and profit turnover.
The Influence of Successor Knowledge and Successor Willingness on Innovation Capability with Absorptive Capacity Mediation Variables and Moderating Variables Perception on Leader's Approval Indahyati Dwi Astuti
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2422

Abstract

This study aims to examine the effect of successor knowledge and successor willingness on innovation capability of family companies with absorptive capacity as a mediating variable and perception on leader‘s approval as a moderating variable. This study uses quantitative methods using SmartPLS for data processing. The number of respondents in this study were 113 family company successors who were selected using purposive sampling method. The results show that successor knowledge has no significant effect on innovation capability of family companies, successor willingness and absorptive capacity has a significant positive effect on innovation capability of family companies, absorptive capacity fully mediates the effect of successor knowledge on innovation capability of family companies, and the variable perception on leader‘s approval moderates the significant effect of successor willingness to innovation capability of family companies.
Fashion Business Sustainability for Fashion Designers in the Indonesian Fashion Industry Nadia Putri Agusalim
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2423

Abstract

The fashion industry remains as one of the most highly competitive industries where many fashion designers may find it difficult to establish sustainable fashion businesses. Navigating through the fashion business and ensuring business success, growth and long-term sustainability were generally considered to be the ultimate goal and biggest challenge many fashion designers continue to struggle with. This study was aimed to determine all key factors that are integral and contribute to fashion business sustainability by presenting findings provided by three Indonesian fashion designer’s responses to the issue of fashion business sustainability, the various challenges, and what factors are needed to ensure a long lasting through semi-structured in-depth interviews. Overall findings revealed the need for fashion designers to have an entrepreneurial mindset and for fashion businesses to possess all sustainable business key factors in various aspects ranging from design, business and the various qualities from the fashion designer themselves, while also taking account of the external state which was set in the Indonesian fashion industry for business sustainability and organic business growth. Fashion designers who controls all these factors will have a significantly higher chance of sustainability while competing with other fashion businesses.
The Influence of Entrepreneurial Marketing Dimensions on the Performance of Wedding Organizers and Planners in Surabaya Devi Mawarni
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2424

Abstract

The wedding industry in Indonesia is growing very rapidly, including wedding organizer and planners. This industry is included in the red ocean business because of the many new business growths in this area. Excellent marketing skills are needed to stay in this business. One of them is by implementing entrepreneurial marketing. This study uses quantitative methods using SmartPLS for data processing. Research respondents were 112 employees of wedding organizers and planners in Surabaya. The sampling technique used was purposive sampling method. In this study, researchers wanted to know about the influence of entrepreneurial marketing dimensions on company performance. The dimensions examined for influence were innovation value creation, customer intimacy, and opportunity focus. The results obtained are that the dimension of value creation has a significant effect on company performance, while the dimensions of innovation, customer intimacy, and focus on opportunities have no significant effect on company performance.
The Influence of Price, Service Quality, and Word Of Mouth on the Purchase Decision of PT Daniel Samudra Abadi's Loading and Unloading Services Alexandra Marcellina Harindah Siswanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2425

Abstract

PT Daniel Samudra Abadi is a company engaged in stevedoring services. The services provided are specialized in products, such as steel (cold rolled steel sheet, steel sheet in coil, steel plate, prime concast steel slab, etc.), pulp, and general cargo. The purpose of this research is to determine the influence of price, service quality and word of mouth on the purchase decision of stevedoring service. The population in this research are consumers of PT Daniel Samudra Abadi who have used service from 2018-2020 period with 31 companies as a sample. Determination of the sample in this research using saturated samples. This research uses multiple linear regression analysis. The results showed that all independent variables, namely price, service quality and word of mouth have a positive and significant effect on the purchase decision of PT Daniel Samudra Abadi stevedoring service.
Profiling of Universitas Ciputra Surabaya Student Satisfaction with Property Management Services Melissa Christina
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2426

Abstract

Increasing competition in service quality, universities must be responsive in providing services to students, because student satisfaction is the top priority for highest education. This study aims to see how much the average level of respondents to the quality of Universitas Ciputra Surabaya Property Management services. Measurements were made using the servqual instrument, namely Tangibles, Reliability, Responsiveness, Assurance, and Empathy. The analysis used in this research is descriptive statistics. The population in this study were active students at Universitas Ciputra Surabaya with a sample size of 186 people. Based on the results of the analysis that has been carried out, it is known that the level of satisfaction of the respondents with an overall average value is 3.97. And of the five factors used, only the Assurance factor gets an average score above 4, while the other four factors get an average score below 4 in the order Tangibles, Reliability, Responsiveness and Empathy as the factors with the lowest level of satisfaction.
Factors Affecting Financial Behaviors:: Studies in Students Who Do Venture Creation Jean Adriani
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2427

Abstract

This study was conducted to determine the effect of financial knowledge, financial attitude, locus of control, risk tolerance, motivation, and mental accounting on financial behavior. The population was 168 students majoring in International Business Management at Universitas Ciputra Surabaya. The characteristics of the respondents are students who are in the 6th semester and above at the time of taking the sampling with purposive sampling method. The data obtained were analyzed using Partial Least Square (PLS). The result shows that the factors of financial knowledge, locus of control, motivation, have no effect on financial behavior. While the factors of financial attitude, risk tolerance, and mental accounting have an effect on financial behavior.
The Influence of Knowledge Management Towards Employee Work Productivity With Mediation of Competence at PT. Rahayu Perdana Trans Ranni Dian Octaviana
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2428

Abstract

The purpose of this research is to find out the impact of knowledge management towards employee work productivity with mediation of competence at PT. Rahayu Perdana Trans. The method used is quantitative research. The population used in this study were employees of PT. Rahayu Perdana Trans who has the criteria has taken at least a Bachelor's degree (S1) study & already has work experience outside of PT. Rahayu Perdana Trans at least 2years, amounting to 85 people. The data collection technique in this study was carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be concluded that all existing indicators are valid and reliable so that they have a significant effect.

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