International Journal of Review Management Business and Entrepreneurship (RMBE)
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Articles
124 Documents
<![CDATA[The Effect of Service Quality and Customer Relationship Management Towards Customer Loyalty: (Case Study on Customer GTT Café Mojokerto) ]]>
<![CDATA[Lorenzo Yauwerissa]]>;
<![CDATA[Jushua Sutanto Putra]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v1i2.2445
<![CDATA[This study aims to determine the effect of service quality and customer relationship management on customer loyalty at GTT Café Mojokerto. The population used is all consumers of GTT Café Mojokerto who have visited more than once, while the sample set by the researcher is 124 consumers who have visited at least twice. Data collection techniques in this study were taken by distributing questionnaires to customers who were there and measured based on a Likert scale. The variables used are service quality and customer relationship management as independent variables and customer loyalty as the dependent variable. Furthermore, the researcher processed the data using the SPSS 25 program to obtain significant results in the study. Based on the results of the research analysis, it is obtained the hypothesis that service quality has an effect on customer loyalty and customer relationship management has an effect on customer loyalty and the two variables simultaneously influence customer loyalty so that it can be said that all independent variables influence the dependent variable partially or simultaneously.]]>
<![CDATA[Consumer Preferences on the Selection of Minibus Rental Services ]]>
<![CDATA[Galih Aryo Bramantyo]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.2907
<![CDATA[The purpose of this study is to analyze and evaluate consumer preferences in choosing minibus rental services in Surabaya. The research method/approach used in this research is descriptive quantitative. The data analysis technique used in this research is conjoint analysis. Conjoint analysis is a technique that is specifically used to understand how consumers want or preferences for a product or service by measuring the level of usefulness and the relative importance of various attributes of a product. JN Transport management can determine market/customer penetration so that JN Transport can outperform competitors. In addition to market penetration, this research can be one of the management considerations to raise the brand (brand) that has been built by management. The management of JN Transport must also be able to see opportunities by analyzing the customers/clients that will be explored for cooperation. Determining the customer/client will be very influential in the future for the sustainability of JN Transport's business. Based on data analysis and discussion, the researcher can conclude that the combination is the most preferred and becomes the customer's attention when choosing to use the services of JN transport with the 5th combination where Hiace is the preferred fleet with driverless services and a 3-month contract method.]]>
<![CDATA[The Effect of Price and Product Quality on Consumer Satisfaction and Repurchase Interest at Cipork Keriyuk (Cab. G-Walk) ]]>
<![CDATA[Thenie Elzae Ongkowijoyo]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.2909
<![CDATA[Cipork Keriyuk is a restaurant that offers food with pork based in Surabaya. This food is currently famous among the culinary trends in Indonesia. During this Pandemic Covid-19 Cipork continues to grow and strives to survive in the tight competition of the food business. Product quality and price are important factors that determine customer satisfaction, especially for those culinary businesses. Customer satisfaction also can affect the repurchase intention of customers. Cipork Keriyuk doesn’t rule out the possibility of complaints and disappointments from customers. This research aims to find out whether this is the influence of product quality and price on customer satisfaction and repurchase intention on the study on Cipork Keriyuk Gwalk Branch. This research uses a quantitative method with sampling technique purposive sample. Primary data is collected by spreading a questionnaire to every customer that has consumed Cipork with a total amount unknown. The analysis technique used is SEM (Structural Equation Modeling) with PLS (Partial Least Square) for the data analysis method. The result of this research is that price and product quality are significant influences on customer satisfaction and repurchase intention, but customer satisfaction does not have a significant effect on repurchase intention.]]>
<![CDATA[The Effect of Job Satisfaction on Employee Performance Through Employee Involvement as Mediator Variables at Snack Food Distributors in Surabaya, Sidoarjo, and Gresik ]]>
<![CDATA[Ronald Aristotelin]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.3015
<![CDATA[This study aims to analyze the performance, job satisfaction, and employee engagement in theretail distributor. The main theory and previous researchers used in this study are Performance by Na-Nanet al., (2017), Employee engagement by Schaufeli, Salanova, González-Romá, and Bakker (2002) and Jobsatisfaction by Spector (1997). The method used in this research is Structural Equation Modeling withPartial Least Square. The program used is SmartPLS 3.3.3. This research was conducted in a snack foodretail distributor company located in Surabaya, Sidoarjo and Gresik with a sample of one hundred and tenrespondents. The results of this study are job satisfaction has a significant but not significant effect onemployee performance, employee involvement has a significant effect on employee performance, jobsatisfaction has a significant effect on employee engagement and employee involvement is the variable thatmediates job satisfaction on employee performance.]]>
<![CDATA[Factors That Shape The Decision to Have a Boarding House at Bu Tin's Boarding House in West Surabaya ]]>
<![CDATA[Wilson Linardo]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.3016
<![CDATA[The definition of boarding house is a type of rental room that is rented for a certain period oftime in accordance with the room owner’s agreement and the agreed price. High demand for boardinghouse in West Surabaya led to higher boarding house competition. By knowing factors that influenceconsumer’s purchasing decision could help Bu Tin’s boarding house withstand in the competition andincrease occupancy rate. The results obtained are that exploratory factor analysis can be used to determineconsidered factors in determining factors that influence consumer’s purchasing decision. It is based oneigen value of seven factors that has value more than one. The formed factors were insurance, mobility,property design &amp; layout, property facility, service convenience, curfew flexibility, price.]]>
<![CDATA[Antecedents and Consequences of Destination Brand Attachment: Empirical Study on Surya Waterboom ]]>
<![CDATA[Nynda Rahmayanti]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.3017
<![CDATA[—Surya Waterboom as a tourist destination faces competition among its competitors. Todistinguish one tourist destination from another, Surya Waterboom needs a brand as the identity of atourist destination. This study aims to determine the antecedents and consequences of destination brandattachment to the Surya Waterboom tourist destination. The sample in this study was conducted using theSlovin formula as many as 100 respondents. The sampling technique used was purposive sampling. Datawere obtained using a questionnaire measured by a Likert scale. This study uses Partial Least Squareregression analysis using SmartPLS 3.0 software to process the data. The results showed that memorabletourist experiences had a significant effect on destination brand attachments, memorable touristexperiences did not have a significant effect on the intention to visit destinations, perceived quality had asignificant effect on destination brand attachments, and destination brand attachments had a significanteffect on the intention to revisit a destination]]>
<![CDATA[The Effect Of Marketing Mix, Brand Image, Halal Label, And Word Of Mouth On Syrup Purchase Decisions At Cafés In Surabaya ]]>
<![CDATA[Hans Kurniawan]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.3018
<![CDATA[This study aims to analyze the effect of the marketing mix, brand image, halal label, and word ofmouth on syrup purchasing decisions at cafes in Surabaya. By analyzing these factors, it is hoped that thecompany can determine the right strategy to increase sales. This study applied the quantitative researchmethod by distributing questionnaires as a data collection method. The sample in this study amounted to 52respondents using the convenience sampling technique. The results showed that product, price, promotion,distribution, and brand image had a significant effect on syrup purchasing decisions, while halal labels andword of mouth did not significantly affect syrup purchasing decisions at cafes in Surabaya. This relates tothe context of the research that respondents answered for products that they do not consume themselves,but products that are used in business processes or business procurement.]]>
<![CDATA[The Effect of Quality of Work Life on Generation Y Employee Engagement Through Job Satisfaction as a Mediator Variable at PT.C ]]>
<![CDATA[Aulia Novitasari]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.3019
<![CDATA[—Employee Engagement is one aspect of the company's success to achieve the company's goalsoptimally. This study aims to analyze the effect of Quality of Work Life on Employee Engagement ofGeneration Y employees with Job Satisfaction as a mediator variable at PT.C. This study uses theStructural Equation Model – Partial Least Square (SEM-PLS) method. This research was conducted atPT.C with a sample of seventy-seven respondents. The results of this study indicate that Quality of Work-Life has a positive and significant effect on employee Engagement, Quality of Work Life has a positive andsignificant effect on Job Satisfaction, Job Satisfaction has a positive and significant effect on EmployeeEngagement, there is an indirect effect between Quality of Work Life on Employees Engagement throughjob satisfaction positively and significantly.]]>
<![CDATA[Factor Analysis of Capital, Family Support, Entrepreneur's Skill and Networking that Shapes the Success of Women Entrepreneurs in Manado City ]]>
<![CDATA[Christy Deasy Restika Kawulur]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.3020
<![CDATA[This study was conducted to confirm the factors of capital, family support, entrepreneur’s skillsand networking as factors that shape the success of female entrepreneurs in Manado City. This study uses aquantitative research methodology with a population of female entrepreneurs in Manado City in the periodFebruary-March 2021. The sampling method used is Non-probability Sampling: Purposive Sampling,namely the selected sample has criteria that have a business that has been operating for at least 42 months,with the scale of micro, small and medium enterprises and have social media. The number of respondentsbased on filling out the questionnaire was 325. However, the data of 23 respondents was categorized asinvalid because the duration of the business was less than 3.5 years, so that only 302 respondents data whichwere declared valid were used in this study. The results of the survey as a primary source were thenprocessed using the SPSS version 25 software. The results in this study indicate that the factors of capital,family support, entrepreneur’s skills and networking are factors that shape the success of femaleentrepreneurs.]]>
<![CDATA[Analysis of the Effect of Social Media on Formation of Brand Awareness and Brand Image for Customers CitraLand Surabaya ]]>
<![CDATA[Nada Putri Parastati]]>
<![CDATA[ International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/rmbe.v2i1.3021
<![CDATA[This study aims to determine the influence of social media on Brand Awareness and BrandImage of CitraLand Surabaya real estate, so as to increase sales of CitraLand Surabaya products and thenumber of potential customers. The variables studied were the social media variable (X) as the independentvariable, the Brand Awareness variable (Y1) as the intervening variable, and the Brand Image variable(Y2) as the dependent variable. The analysis method used is descriptive statistical analysis and pathanalysis. The population of this research is the residents of CitraLand Surabaya real estate. The survey wasconducted on 102 respondents. Path analysis result showed that social media had a positive and significanteffect, and had a greater influence on Brand Image directly than indirectly or through Brand Awareness asan intervening variable. The study results showed that social media has a positive and significant impact onBrand Awareness and Brand Image, while Brand Awareness also has a positive and significant impact onBrand Image.]]>
