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Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Published by Prisani Cendekia
ISSN : -     EISSN : 28296109     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal PORTOFOLIO adalah jurnal yang dapat dijadikan sebagai sarana akademisi (dosen, mahasiswa), praktisi dan peneliti untuk mempublikasikan hasil penelitian, pemikiran, kajian dan pengembangan yang mencakup semua aspek bisnis dan manajemen Tujuan PORTOFOLIO adalah untuk membangun saluran komunikasi yang efektif antara pemangku kepentingan, termasuk lembaga akademis dan penelitian, bisnis, pemerintah, dan masyarakat. PORTOFOLIO juga bertujuan untuk mempromosikan dan menyebarluaskan hasil penelitian dalam pengembangan ilmu dan praktik bisnis dan manajemen. Jurnal PORTOFOLIO menerima artikel ilmiah dengan lingkup penelitian pada: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, Manajemen Strategi, Manajemen Sistem Informasi, Manajemen Teknologi dan Informatika, E-business, Manajemen Agribisnis Manajemen Pengetahuan dan Inovasi Bisnis Ekonomi Kreatif dan Turisme, Kewirausahaan Tema penelitian lain yang relevan dengan Ilmu Manajemen dan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan" : 10 Documents clear
Analisis Pembiayaan Konsumtif Pada Bank BNI Syariah Kantor Cabang Jakarta Timur Dimasa Pandemi Zulaeha Zulaeha; Danang Choirul Umam
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

Consumptive financing is the most sought after financing by the community to meet secondary needs. The purpose of this study is to describe consumptive financing at Bank BNI Syariah East Jakarta Branch Office during the covid-19 pandemic. This study uses a qualitative descriptive method. The result of this study show that during the covid-19 pandemic, BNI Syariah did not experience a significant decline in profits, even during the pandemic. This has a positive impact on consumer financing. This data is obtained from consumer monitoring on the EFO (Electronic Financing Origination) system
Pengaruh Ekuitas Merek dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Yamaha oleh Warga RW.010 di Kelurahan Kranji Pius Sanjoyo; Henny Armaniah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

The very rapid development of the automotive industry in Indonesia has made the level of competition intense, especially in the motorbike industry, so that motorbike manufacturers continue to innovate their products. Despite innovation, Yamaha motorbike sales tend to fall every year. This indicates that people's buying interest in Yamaha motorbikes is starting to decline. This research aims to determine and analyze the influence of brand equity and promotion on the decision to purchase Yamaha motorbikes by residents of Kranji Village. The type of research used was explanatory research with a quantitative approach, involving 100 samples who were residents of RW.010 Kranji Village who were at least 17 years old and who used Yamaha motorbikes. Data were analyzed using SPSS software with a non-probability sampling technique using a purposive sampling method. The data analysis method used is multiple linear regression analysis. The research results show that partially, brand equity and promotion variables have a positive and significant influence on purchasing decisions. The F test results also show that brand equity and promotion simultaneously have a positive and significant effect on purchasing decisions.
Pengaruh Pengembangan SDM dan Kepribadian Terhadap Kompetensi dan Prestasi Kerja Karyawan Irwan Zulkifli
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

In an effort to win the competition, organizations can improve the performance of their employees through developing human resources and their personalities. Therefore, this research aims to analyze the influence of human resource and personality development on employee competence and performance. This research is quantitative research. 150 employees of PT. Millennium Swasindo participated in this research. Data was collected using a questionnaire and analyzed using path analysis processed using AMOS. The research results show that (1) human resource development has a positive effect on competence, (2) personality development has a positive effect on competence, (3) human resource development has a significant positive effect on employee performance, and (4) personality development has a positive effect on performance employee. It is hoped that this research can complement previous research and can be useful for companies in determining policy direction in developing human resources and personalities, and can make companies able to survive in increasingly fierce industrial competition.
Pengaruh Pelatihan dan Kinerja Terhadap Produktivitas Kerja Karyawan Pada Badan Pertanahan Nasional Jakarta Timur Nabilla Yusman; Irwin Sukrisno Sugeng
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
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Abstract

With the implementation of correct and appropriate training, companies can improve the performance of employees in achieving predetermined work productivity. This study aims to determine how big the "The effect of training and performance on employee work productivity in Badan Pertanahan Nasional East Jakarta". The method in this study is quantitative, a type of research that is structured with a clear aim to be able to validate the problem that has been determined. The number of respondents to the research at the East Jakarta National Land Agency was 41 people. Based on the results of the multiple regression test, the regression coefficient value for Training = 0.363 this means that if the respondents' responses regarding Training increase by one unit, it will be able to increase Work Productivity, then the coefficient value regression for performance = 0.837, this means that if performance is increased by one unit it will directly affect the increase in work productivity. Then it was found that the value of R = 0.766 which means that the relationship between training and performance has a strong relationship to increasing work productivity because the value of R = 87.5%, while the magnitude of the coefficient of determination (R2) is 0.766 which means the variability of work productivity variables which can be explained by the variability training and performance that is equal to 75.3%.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Pasien Pada Bagian Pendaftaran Rawat Jalan Di RSUD Cilincing Tahun 2023 Novia Chilfi; Herudini Subariyanti
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

According to the Indonesian Ministry of Health Regulation Number 129 of 2008 regarding the minimum service standards for hospitals, the patient satisfaction with services should reach 100%. However, the actual situation in the field indicates a different reality. There are issues with service quality in Indonesia. Data shows fluctuations in the number of outpatient visits every month. In the past year, a total of 87,304 patients visited, with 75,642 being returning patients and 11,341 being new patients. The most significant drop in patient visits occurred from February to March. This study aims to examine and analyze the Influence of Service Quality and Facilities on Patient Satisfaction in the Outpatient Registration Department at RSUD Cilincing. In this research, the independent variables are service quality and facilities, while the dependent variable is patient satisfaction. The research methodology includes tests for normality, multicollinearity, heteroskedasticity, correlation coefficients, Multiple Regression Analysis, t-tests, and F-tests. The results of the study indicate that the variable "service quality" has a positive and significant effect on patient satisfaction in the outpatient registration department at RSUD Cilincing. Similarly, the variable "facilities" also has a positive and significant effect on patient satisfaction in the outpatient registration department at RSUD Cilincing. Additionally, when considered together, service quality and facilities jointly have a positive and significant effect on patient satisfaction in the outpatient registration department at RSUD Cilincing.
Pengaruh Iklan Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Pada Dealer Pandawa Lima Plumpang Arianus Arianus; Henny Armaniah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

Pandawa Lima Plumpang Honda Dealer is a national private company engaged in the Service and Sales of Honda Motorbikes which was founded in 2016. This research aims to find out. The influence of advertising and product quality on the decision to purchase a Honda Beat motorbike at the Pandawa Lima Plumpang dealer. There are 2 independent variables in this research, namely advertising and product quality, and one dependent variable, namely purchasing decisions. This research uses quantitative methods and the sample used in this research was 45 respondents. The techniques used in this research are data analysis such as validity testing, reliability testing, multiple regression analysis, classical assumption testing, hypothesis testing and inter-dimensional analysis. This research data was analyzed using SPSS 25.0 statistical data processing. From the results of multiple linear regression analysis, the results show that the advertising variable (X1) influences purchasing decisions (Y). Hypothesis testing using the t test shows that the calculated t value of the advertising variable (3.578) is greater than the t table (1.682). This means that partially the advertising variable has a significant effect on the purchasing decision variable. The variable that has a dominant influence on purchasing decisions is advertising. The results of the F test show that simultaneously the advertising variables and product quality both have a significant effect on the purchasing decision variable with the analysis results of Fcount (6.657) > Ftable (3.22). The results of the coefficient of determination test show that advertising and product quality factors influence Honda users' purchasing decisions at 19.2% while the remaining 80.8% is influenced by other factors not included in this research.
Pengaruh Return On Assets dan Efisiensi Terhadap Pertumbuhan Laba Bank Yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2021 Lailatul Nur Mufidah; Rosento Rosento
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

This research was conducted with the aim of knowing the effect of return on assets and efficiency on the profit growth of banks listed on the Indonesia Stock Exchange for the 2019-2021 years. This research was conducted with multiple linear regression analysis. The sample in this study is 20 banking companies listed on the Indonesia Stock Exchange for the 2019-2021 years so that the total sample is 60 companies. The results showed that the variable return on assets has a significant positive effect on profit growth. These results indicate that return on assets affects profit growth so that banks must always optimize the use of their assets. Furthermore, the efficiency variable proxied by BOPO has no significant effect on profit growth, this can be caused by the pandemic factor which has caused the banking profit growth rate to decrease. The results of the study found that simultaneously return on assets and efficiency have a significant effect on profit growth
Pengaruh Harga, Brand Image Dan Promosi Terhadap Keputusan Pembelian Virtual Item Game Online Mobile Legend (Studi kasus di komunitas Online Mobile Legend) Febri Arisandi; Imam Yuwono
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

The main objective of this research is to evaluate the influence of the Price (X1), Brand Image (X2), and Promotion (X3) variables on consumer behavior in making purchasing decisions for virtual items in the online game Mobile Legends. This research adopts a quantitative approach with a population consisting of members of the online Mobile Legends community, which is quite significant, with 108 respondents as the sample. Data is collected using a questionnaire with a Likert scale provided through Google Forms using the Snowball Sampling method.
Pengaruh Disiplin dan Motivasi Kerja Terhadap Kinerja Karyawan Pada CV. Legenda Timur Indonesia Bandung Misja Misja; Rosento Rosento
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

Employee performance is an important factor in the success of a company. However, employee performance is not always stable and can be influenced by various factors, such as discipline and work motivation. Work discipline includes employee obedience to work rules and procedures, while work motivation includes the desire of employees to do a good job. Therefore, this study aims to evaluate the effect of discipline and work motivation on employee performance. Concerning the problem of employee performance is also caused by the low motivation received by employees. Amidst the workload owned by employees motivation is needed from a leader who can improve employee performance. The results of statistical tests prove that there is an influence between Discipline on Employee Performance. It can be seen from the results of data processing that the t count = count = 8.707 is greater than the t table = 0.681 and the significance value = 0.00 is smaller than 0.05 or 5% then H0 is rejected Ha is accepted. It can be concluded that discipline has a positive and significant partial effect on employee performance at CV Legend Timur Indonesia with the value of the coefficient of determination shown on the F valuesquare is 0.666 meaning that the effect of Discipline on Employee Performance is 66.6%.
Pemanfaatan Media Sosial Tiktok Terhadap Promosi Produk Makanan Instan Dian Sudiantini; Teti Aliyanti; Sahira Salfaniz; Iqbal Al Baihaqi; Adam Surahman
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 4 (2023): Layanan, Brand Imej dan Produktivitas Pada Perusahaan
Publisher : Prisani Cendekia

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Abstract

Continuous developments in the world show rapid progress in various aspects of life, such as in the current era, the use of social media has increased among the public and has created opportunities for people to do business. The use of social media in business can make it easier to market or promote their products through media available on the internet. Social media itself is a means of communication to connect sellers with consumers over unlimited distances, social media plays an important role in this era of globalization because with social media we can also develop our business anywhere and examples of social media that we can use for our business are TikTok. Another benefit of social media is helping to expand marketing targets and flexibility in promotions because it can be done anywhere and at any time and attracts public interest.

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