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Contact Name
Basthoumi Muslih
Contact Email
kic@unpkdr.ac.id
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+6285648737266
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kic@unpkdr.ac.id
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JL.KH AHMAD DAHLAN NO.76 KEDIRI
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Kota kediri,
Jawa timur
INDONESIA
KIC
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 78 Documents
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Search results for , issue "Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business" : 78 Documents clear
Analysis Of The Influence Of Marketing Techniques And Ways Of Business Management On The Income Level Of Micro Small And Medium Enterprises (MSME’s) In Kediri City Angelina Rahmawati Leonis; Eko Prasetyo; Bella Paradita
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This study aims to analyze the influence of marketing techniques and business management methods on the income level of Micro, Small, and Medium Enterprises (MSMEs) in Kediri City, focusing on Tahu Village in Tinalan District. Design/Methode/Approach: Quantitative research methods were employed for this study, utilizing observation, interviews, and questionnaires for data collection. Statistical analyses, including hypothesis testing, coefficient of determination, t-test, and F-test, were conducted using SPSS 25. Research Finding: The research revealed that both marketing techniques and business management methods significantly influence the income levels of MSMEs in Tahu Village. Marketing techniques were found to have a coefficient value of 0.149, while business management methods had a coefficient value of 0.309. The F-test indicated a joint positive influence of these variables on income levels. Theoretical contribution/Originality: The study contributes to existing literature by demonstrating the significance of marketing techniques and business management methods in enhancing MSME income. It aligns with previous research emphasizing the importance of factors such as price, place, promotion, and product quality in marketing success. Practitioner/Policy implication: The findings underscore the importance of implementing effective marketing strategies and sound business management practices for MSMEs to thrive. Policy implications suggest the need for targeted assistance and training programs to enhance MSMEs' understanding and implementation of these techniques. Research limitation: This study was limited to Tahu Village in Tinalan District, Kediri City, thus its generalizability to other contexts may be constrained. Additionally, the sample size was small, potentially limiting the representativeness of the findings.
The Influence Of Organizational Culture, Job Insecurity, And Job Satisfaction On Employee Productivity Sinta Wulandari; Qristin Violinda; Rita Meiriyanti
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This research aims to determine the influence of organizational culture, job insecurity, and job satisfaction on employee work productivity at PDAM Tirta Amerta, Blora Regency. Design/Methode/Approach: This type of research is quantitative research that uses statistical analysis. The population in this study was 174 employees and the sample determined in this study was 121 employees with a sampling technique using the Slovin formula. This research uses SPSS software to answer the main facts using a list of questionnaires that respondents have answered. Research Finding: The findings in this research are that organizational culture influences employee work productivity at PDAM Tirta Amerta, job insecurity influences employee work productivity at PDAM Tirta Amerta, and job satisfaction influences employee work productivity at PDAM Tirta Amerta, Blora Regency.
Analysis of The Influence of Regional Original Income, General Allocation Funds, Special Allocation Funds on Regional Expenditure in Kediri District, 2018 – 2022 Bella Paradita; Kholidah Zia Ambar Sari; Eko Prasetyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : to determine the influence of Original Regional Income, Allocation Funds General, Special Allocation Funds for Regional Expenditures in Kediri Regency, East Java Province, 2018 – 2022 Budget Year. Design/Methode/Approach : quantitative research with statistical analysis. Research Finding : The results of partial test research show that Regional Original Income has a significant influence on Regional Expenditures. in the partial test for General Allocation Funds, Special Allocation Fund do not have a significant effect on Regional Expenditures. Theoretical contribution/Originality : Stewardship Theory and Fiscal Decentralization Theory. Practitionel/Policy implication : shows that Regional Original Income is the only independent variable that has a significant effect on the dependent variable, namely Regional Expenditures. Research limitation : The influence of Regional Original Income, General Allocation Funds, Special Allocation Funds on Regional Expenditures individually and simultaneously.
Utilization of Instagram as a Promotional Means to Increase Sales at Kaliraya Mushroom MSMEs, Menang Febrian Angga Fergianto
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

R Research aim: This research aims to determine the benefits of Instagram as a promotional means to increase sales at mushroom MSMEs in Kaliraya, Menang. Design/Methode/Approach: This research uses a qualitative method, with data collection techniques such as interviews, observation, and documentation. The object of this research is Kaliraya Mushroom MSMEs, Menang. Research Finding: The research results show that using Instagram as a promotional means increases sales. Theoretical contribution/Originality:- Practitioner/Policy implication:- Research limitation: There is a lack of in-depth observation, so this research may not be able to explore details of effective promotional strategies or detail the experiences of Kaliraya Mushroom MSMEs in overcoming certain obstacles on Instagram.
Implementation of Digital Marketing to Advance Kali Etan Tourism MSMEs in Bringin Village - Kediri Rahmat Firman Nugraha
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : The aim of this research is to test and analyze digital marketing for the progress of Kali Etan Pare SMEs Design/Method/Approach : The method used in this research is a qualitative approach. The qualitative method is a method used with the aim of exploring the experiences, feelings and perceptions of the sources. In this case, the researcher uses an interview technique, where the interview technique is carried out to obtain direct information about certain conditions, and obtain data that is useful for influencing certain situations or parties. Research Findings : The research results show that the implementation of digital marketing for the advancement of Kali Etan tourism SMEs in the village of Bringin - Kediri has a significant effect Research limitations : Limitations in the use of digital marketing are still inadequate and there is a lack of employment.
The Role of Digital Marketing Strategies in Increasing Hamed Kebab Sales Turnover Lusi Tri Wahyuni
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of this research is to increase knowledge about digital marketing for MSMEs and how method increase  turnover MSME sales ​ Design/Method/Approach: In this research, researchers used qualitative methods . With Technique interviews , observations And documentation . Object study This is the UMKM Kebab Hamed on Jl. Dahlia No.3, Mangunrejo, Tulungrejo, Kec. Pare, Kediri Regency. Research Finding: results study showing that Utilization of digital marketing in means promotion to enhancement turnover sale. Research limitations: Research limitations this is a lack of time in doing interviews because MSME product owners are difficult to find.
Using Instagram as a Promotional Media to Build Brand Awareness in Mushroom Kaliraya MSMEs Widya Indiana
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of this research is to determine the use of Instagram as a strategy in building brand awareness of Mushroom Kaliraya MSMEs. Design/Method/Approach: This research uses a qualitative approach with qualitative approach analysis techniques carried out using a reduction process. Data collection techniques in this research were carried out by means of interviews, observation and documentation. Research Finding: That by implementing promotions using Instagram carried out by UMKM Mushroom Kaliraya , they have utilized the features on Instagram such as photo and video features, comments for interaction, captions for messages, and location, hashtags to help disseminate information and also increase feedback, as well as involves four elements of the marketing mix (product, price, place, promotion) which are factors in influencing brand awareness so that it gives a good impression in the minds of consumers which is formed as a local brand that is easily accessible. Research limitation: Lack of observation means not being able to gather information about promotional strategies. This limits the research's ability to provide in-depth insights. In further research, it is hoped that new problems can be discovered.
Analysis of Economic Digitalization of IKM Pande Besi as Supporting Strategies for Developing Product Marketing Intensity Bella Arum Kristanti; Tuwis Hariyani; Rini Ratna Nafita Sari
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of the research is to determine the influence of modern technology consisting of the use of smartphones and digital marketing on increasing marketing of iron pande products. Design/Method/Approach: The type of research in this research is Quantitative Method. This data collection was carried out using research instruments in the form of interviews and questionnaires as the main data sources, and secondary data sources were also used to complete the research. The analysis used in this research uses Binnary Logistic Regression Analysis. Research Finding: Gadget ownership, digital marketing and price factors influence the marketing intensity of Pande Besi SMEs. The digital economy is a new challenge that is being faced by business actors, including SMEs. Therefore, SMEs must be able and ready to run their businesses using the digital economy concept.
Improving the Quality of MSME Marketing Via Social Media at the Hamed Kebab Business Ike Natalia Krisma Yunita
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: For know how can Hamed Kebab MSMEs in the village of Kampung England Pare increase  marketing through social media. Design/Method/Approach: Study This is study purposive qualitative. For identify role social media in increase activity marketing owner of Hamed Kebab UMKM in English Village. Method data collection is carried out with technique interviews and observations. Research Finding: results from study This is can increase quality marketing via social media, you can help MSME owners in promotion manufacture content. Research limitation: The limitation of this research is that it exists lack of time is due owner difficult found.
The Influence of Living Necessities, Impulsive Buying, Hedonic Conformity on Students' Interest in Using Online Loan Services is Mediated by Perceived Ease of Use Esa Zulfamaylia Maharani; Ika Indriasari; Ratih Hesty Utami
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This research was conducted with the aim of determining the influence of subsistence needs, impulsive buying, and hedonic conformity on PGRI University Semarang students' interest in using online loan services through perceived ease of use. Design/Method/Approach: This research is descriptive research with a quantitative approach because it is suitable to determine the influence of life needs, impulsive buying, and hedonic conformity on students' interest in using online loan services which is mediated by perceived ease of use. This research will take primary data, so the data collection technique will be carried out by distributing questionnaires online via Google Form to students who are interested in using online loan services. Research Finding: The research results of the impulsive buying and hedonic conformity variables show that there is no significant influence on students' interest in using online loan services, however the independent variables which are supported by connecting variables such as impulsive buying through perceived convenience show the results that there is a significant influence on students' interest in using online loan services. Meanwhile, the results for the necessities of life variable show a significant influence on students' interest in using online loan services. Research limitation: Research time creates limitations for researchers to maximize this research, lack of time to distribute questionnaires more widely because researchers are also working so the focus is divided between research and work. It is recommended that future researchers focus on research so that the results are more relevant, expand the population, and also add variables to increase knowledge about finance, especially fintech peer to peer lending.

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