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International Journal of Business and Quality Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29859468     DOI : https://doi.org/10.99075/ijbqr.v1i01.990
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 123 Documents
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Consumer Engagement in the Era of Social Media: Literature Review About Recent Interactions, Influence and Measurement Erni Widiastuti
International Journal of Business and Quality Research Vol. 1 No. 01 (2023): March, International Journal of Business and Quality Research
Publisher : Citakonsultindo

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Abstract

Social media has become one of the main platforms for consumers to interact with brands and products. Consumer engagement in social media has become an increasingly important research topic in understanding how these interactions influence consumer behavior and business performance. This research aims to present a review of the current literature on consumer engagement in the social media era, focusing on aspects such as interaction, influence, and measurement. This literature review describes recent developments in the understanding of interactions between consumers and brands on social media, and their impact on purchasing decisions and consumer loyalty. In addition, this research also reviews innovative and current measurement methods used to measure consumer engagement on social media platforms. Through comprehensive literature analysis, this research identifies key trends and findings in consumer engagement in the social media era, providing valuable insights for marketing practitioners and researchers to develop better strategies. Effective in utilizing the potential of social media to interact with consumers. This research also highlights the need for further research to delve deeper into the dynamics of consumer engagement in the changing social media context.
Analysis Of The Influence Of Brand Community Identification, Rewards And Brand Involvement On Brand Loyalty Among Vespa Motorcycle Users In Yogyakarta Rakha Binuka Belva Taqi Bestari; Agus Abdurrahman
International Journal of Business and Quality Research Vol. 1 No. 04 (2023): December, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

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Abstract

This research aims to determine the relationship research and the influence of brand community identification, appreciation and brand involvement on brand loyalty among Vespa users in Yogyakarta. The data that will be presented in this research was obtained from the results of distributing questionnaires from 160 samples. Meanwhile, the data collection technique used in this research is non-probability sampling with a purposive sampling method. This research uses purposive sampling because special criteria are needed for the sample to be taken so that it can answer research problems and also provide representative values. Hypothesis testing in this research uses Structural Equation Modeling (SEM) analysis with the help of AMOS 24 software. The results of this research show that there is an influence between the variables of brand community identification, appreciation, brand involvement and brand loyalty.
Analysis Of The Influence Of Financial Literacy And Digital Literacy Of The Community On Smart Branch Mandiri Nahda Alyani Sharfina; Cepi Pahlevi; Fauzi R. Rahim
International Journal of Business and Quality Research Vol. 1 No. 03 (2023): September, International Journal of Business and Quality Research
Publisher : Citakonsultindo

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Abstract

As technology evolves, digital banking is beginning to penetrate every corner of life on the financial, consumer and even customer experience sides. In response to the transition of industry growth towards this digital era, a number of activities have begun to adapt to the current conditions. Technological advancements that make life easier have also penetrated the financial sector. Smart Branch is designed to accommodate customer needs based on the level of digital adoption by presenting a service process that is integrated with digital channels and self-service machines. The purpose of this study was to examine the effect of financial literacy and digital literacy on Bank Mandiri's smart Branch in using digital banks The digital transformation step is a push to increase digital financial literacy in Indonesia. The type of research in this study is descriptive research using a quantitative approach with primary data type
Design Of Balanced Scorecard-Based Performance Measurement System For Small And Medium Enterprises: Case Study On Cv Erpa Utama Lombok, NTB Whella Widhyasari Erpa; Saipul Arni Muhsyaf; Adithya Bayu S
International Journal of Business and Quality Research Vol. 1 No. 04 (2023): December, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

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Abstract

This study aims to design an objective strategy that is aligned with the Vision and Mission of CV. Erpa Utama and know the application of AHP and ANP methods in measuring the weight of each performance indicator in the perspective of the Balanced Scorecard that has been designed. This research is a case study using descriptive qualitative methods. Data was collected through questionnaires, interviews, and documentation. The informant in this study was the Director of CV. Erpa Utama. The results of this study analyze the weighting method of AHP and ANP to determine strategic priorities in managing company performance. AHP places Customer Perspective as a top priority, followed by Internal Business, Growth and Learning, and Finance. Meanwhile, ANP gives higher priority to Financial, Customer, Internal Business, and Growth and Learning Perspectives, reflecting a different approach to variable dependence. The prioritized KPIs are also different; AHP emphasizes Customer Satisfaction, Product Quality, and Customer Growth, while ANP highlights Product Innovation, Revenue Increase, and Customer Satisfaction. From a global perspective, AHP affirms priorities on Customer Satisfaction, Revenue Increases, and Employee Training, while ANP highlights Product Innovation, Revenue Increases, and Customer Satisfaction. Although both methods provide insight into resource allocation for operational efficiency, revenue growth, and customer satisfaction, differences in BSC (Financial Priority ANP, Customer Priority AHP) ratings show the influence of respondents' interpretation. Therefore, integration of weighting methods and regular evaluation is necessary to improve strategic decision making by understanding differences and accommodating changing organizational conditions.
Factors Influencing Hedging Decisions Of Mining Sector Companies Listed On The Indonesia Stock Exchange 2014 – 2018 Ning Aini Lathifah; H. Muhammad Ali; Mursalim Nohong
International Journal of Business and Quality Research Vol. 1 No. 03 (2023): September, International Journal of Business and Quality Research
Publisher : Citakonsultindo

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Abstract

This study aims to determine the effect of liquidity (current ratio) and profitability (return on asset) on hedging decisions in mining companies in the Indonesia Stock Exchange 2014-2018 period. The total population in this study were 51 mining companies listed on the Indonesia Stock Exchange in the 2014-2018 period. There were 35 companies that met the criteria to be sampled in this study. Data collections were conducted by non-participant observation method, namely through financial report data published on the website www.idx.co.id. The analysis technique used in this study is logistic regression analysis. The results of hypothesis testing show that the liquidity which proxied by current ratio has negative, insignificant influence on hedging decision. and the profitability proxied by return on asset has significance and positive influence on hedging decisions.
The Effect Of Easy And Benefits Of Use Of Technology In Palm Oil Production On Employee Performance (Case Study PT Mahkota Group Tbk) Yosephine Grace
International Journal of Business and Quality Research Vol. 1 No. 04 (2023): December, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

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Abstract

This research aims to analyze the influence of the ease and usefulness of using information technology on employee performance at PT Mahkota Group TBK, a palm oil production company. Data was collected through a questionnaire distributed to 60 respondents who were company employees. The results of the analysis show that the ease and usefulness of information technology has a significant positive influence on employee performance. Hypothesis testing and coefficient of determination also support these findings. In conclusion, company management can improve employee performance by ensuring ease and usefulness in the use of information technology.
Bank Profitability: Comparison Between Conventional And Islamic Bank In Indonesia Firdayana Akhsan; Syamsu Alam; Andi Aswan
International Journal of Business and Quality Research Vol. 1 No. 03 (2023): September, International Journal of Business and Quality Research
Publisher : Citakonsultindo

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Abstract

This article discusses to analyse the differences of commercial banks in the United States. Indonesia by comparing Islamic banks and conventional banks as well as analysing the influence of independent variables such as loan to deposit ratio or financing to deposit ratio, non-performing loans or non-performing financing, and fee-based income on the profitability of Islamic banks and conventional banks from 2015-2022. Data obtained from 95 bank entities. The results of this study indicate that there are differences in variables that contribute to profitability found is the variable Non Performing Financing or Non Performing Loan in both conventional banks and Islamic banks. Overall this study found that between Islamic banks and conventional banks are significantly different in their operations and cause variables that have to do with operations to show significant differences supported by regression results which indicate that the NPL or NPF variable is the variable that most affects the profitability of Islamic banks and conventional banks.
The Effect Of Solvency Ratio, Profitability Ratio And Activity Ratio To Company Value Of PT. Astra Internasional Tbk Ida Yusnita
International Journal of Business and Quality Research Vol. 1 No. 03 (2023): September, International Journal of Business and Quality Research
Publisher : Citakonsultindo

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Abstract

This study aims to determine the effect of Solvency Ratio proxied by Debt to Equty Ratio (DER), Profitability Ratio proxied by Return On Assets (ROA) and Activity Ratio proxied by Total Assets Turn Over (TATO) on Firm Value proxied by Price to Book Value (PBV), partially and simultaneously. This study explains the factors that affect the Firm Value. These factors are the Solvency Ratio, Profitability Ratio and Activity Ratio. The data used in this study is secondary data, namely Summary of Financial Statement data obtained from the financial statements of PT. Astra International Tbk, which is listed on the Indonesia Stock Exchange for the period 2011-2021. Based on the results of data analysis that has been carried out on all the data obtained, it can be concluded as follows: 1). Solvency ratio has no partial and insignificant effect on firm value, as evidenced by tcount (1,771) < t¬table (2,365) and the value of Sig. = 0,120 > 0,05 so that hypothesis I cannot be accepted. 2). Profitability ratios have no partial and insignificant effect on firm value, as evidenced by tcount (0,402) t table (2,365) and the value of Sig. = 0,700 > 0,05 and so hypothesis II cannot be accepted. 3). The activity ratio has no partial and insignificant effect on firm value, as evidenced by t count (1,127) t table (2,365) and the value of Sig. = 0,297> 0 05 and so hypothesis III cannot be accepted. 4). Solvency Ratio, Profitability Ratio and Activity Ratio have a simultaneous and significant effect on firm value, as evidenced by the value of Sig. = 0 03 > 0,05 and f count (193,435) t table (4,35) so that the fourth hypothesis can be accepted.
Financial Performance Of Kendari Health Polytechnic Before And During The Covid-19 Pandemic Rochmad Munandar; Cepi Pahlevi; Fauzi R. Rahim
International Journal of Business and Quality Research Vol. 1 No. 03 (2023): September, International Journal of Business and Quality Research
Publisher : Citakonsultindo

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Abstract

This study aims to determine whether there is a difference in the Financial Performance of the Kendari Health Polytechnic before and during the Covid-19 pandemic in the period before the Covid-19 pandemic began in 2017, 2018 and 2019. Meanwhile, the period when the Covid-19 pandemic occurred began in 2020, 2021 and 2022. The data used are the financial statements of the Kendari Health Polytechnic in the form of Budget Realization Reports, Balance Sheets, Operational Reports and Reports on Changes in Equity for 2017, 2018, 2019, 2020, 2021 and 2022. The data was analyzed by the cumulative method with the Financial Performance Ratio analysis tool referring to Per 32/PB/2014. Financial performance measured is Current Ratio, Fixed Asset Turnover, Return on Fixed Assets, Return on Equity, PNBP Income to Operating Expenses (POBO). The financial performance ratio is used as a variable and the Normality Test is then analyzed using the Paired Sample T Test. The results of the statistical test show that all five groups of financial ratios tested have Asymp values. Sig. (2-tailed) is greater than 0.05 so it can be concluded that there is no significant difference in the Financial Performance of Kendari Health Polytechnic before and during the Covid-19 pandemic. Key words: Financial performance, Before and during Covid-19 Pandemic
A Analysis Of Work Motivation On Employee Performance At PT. Surya Langgeng Sejahtera Kalumpang District, Hulu Sungai Selatan District, South Kalimatan Province Amalia Fauziah Hulwani
International Journal of Business and Quality Research Vol. 1 No. 04 (2023): December, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

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Abstract

Research purposes is For know Motivation Work On Employee Performance at PT. Surya Langgeng Sejahtera District Kalumpang , Hulu Sungai Selatan Regency , Province Southern Kalimantan . Type of method study is study descriptive and qualitative , data analysis methods used is analysis linear regression with using SPSS 20. Data source obtained with using primary and secondary data where the primary data was obtained from questionnaire that has been shared to respondents . Research result state that motivation influential to performance employee At PT. Surya Langgeng Sejahtera District Kalumpang , Hulu Sungai Selatan Regency , Province Sentence South .

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