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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 32 Documents

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Search results for , issue "Vol 6, No 1 (2017)" : 32 Documents clear

PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP KEPUASAN KONSUMEN HOTEL AMANDA HILLS BANDUNGAN Rifka Ayu Rusdiana; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

One of the company's expectations in winning the hearts of consumers is to obtain the satisfaction of the consumer. Based on preliminary studies found several problems in the Amanda Hills Hotel in poor service quality and prices are expensive. Some of these problems have an impact on revenue Amanda Hills Hotel. This study aims to determine the effect of service quality and prices on consumer satisfaction who stay at Amanda Hills Hotel. Data collection technique used purposive sampling with a sample of 100 consumers. Quantitative data were analyzed using SPSS version 16. The analytical method used is correlation, linear regression, t-test, F and determination.The results show the positive influence and significant correlation between quality of service and prices on consumer satisfaction Amanda Hills Hotel either partially or simultaneously. From these two variables shows that the service quality has the most impact on customer satisfaction at 66.2%, compared to a variable price that affects customer satisfaction by 29.6%. Advice to enhancing consumer satisfaction, in terms of service quality by increase the speed of employees in serving, facilitate submission of complaints, the appearance of the building, exterior and interior more attractive, completeness improved facilities, enhanced cleanliness and tidiness of the rooms and environment. While in terms of price rates can be set not too much different from competitors.

PENGARUH STORE ATMOSPHERE KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS DI KAFE SALWA HOUSE SIROJUDIN SEMARANG) Agung Meiyanto S; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

The research was motivated by the growth of business, especially in the field of culinary or food. The food service businesses were challenged to make a difference or characteristic so the consumers can distinguish. Therefore, businesses should prepare a strategy that can be pleasing and build the enthusiasm of consumers, so its become an experience in consuming products and services.The purpose of this study to determine the effect of store atmosphere, quality products, and services quality on purchasing decisions at Salwa House Sirojudin Tembalang Cafe. This type of research is explanatory research, data collection technique through the questionnaires, literature study and interviews. The sampling technique used purposive sampling technique. The sample in this study amounted to 100 respondents who were visit to Salwa House Sirojudin Tembalang Cafe.The results of this study indicate that the store atmosphere (X1), product quality (X2) and service quality (X3) each simultaneously influence purchasing decisions (Y). Based on the results of the regression, the variable that has the most dominant influence is service quality (X3). Suggestions in this study the Salwa House Cafe needs to consider the atmosphere instore or outstore is balanced, has a variant characteristic menu and attentive service provided with adequate facilities.

Pengaruh Brand Image dan Perceived Quality Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Honda Vario (Studi Kasus Pada Pengguna Honda Vario di Kota Semarang) Inti Megadewi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Automotive industry development in indonesia very rapidly including motorcycle industry. Honda motorcycles issued its pedestal automatic motorcycles with the name Honda Vario. Loyalty consumers occurred because consumers feel satisfied , customer satisfaction can be influenced by the brand image that well as guaranteed perceived quality. Problems in this research is the declining sales of Honda Vario in 2015 within the Semarang City. The research results show that there is influence between the brand image to customer loyalty through customer satisfaction correlation obtained the results of 0,769. While the influence perceived quality of customer loyalty through customer satisfaction correlation obtained the results of 0,808. Then, in the analysis sobel test by using preacher tool, there is influence of intervening customer satisfaction in relations brand image and perceived quality of customer loyalty in Honda Vario.

PENGARUH PERSONAL KNOWLEDGE, JOB PROCEDURE DAN TEKNOLOGI TERHADAP KINERJA KARYAWAN (Studi Kasus Penerapan Knowledge Management pada PT. Nasmoco Karangjati Motor) Puji Susanti Lestari; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

This research is motivated by globalization and the rapid development of science as a source of the driving force of the organization, so that it becomes competitive organization and competitiveness. Development organizations, both businesses and public organizations to improve the competitiveness of a competitive, rife with using the knowledge asset approach. A change of leadership of the new branch of PT. New Ratna Motor since 2016 so there is a change related to the company's policy is applied, this affects the performance of employees for necessary adjustments to the new policy. The objective of this study was to determine the effect of personal knowledge, job procedures and technology to employee performance. This type of research is explanatory research with data collection through interviews and questionnaires. The sampling technique using census sampling techniques or saturated. Samples in this study amounted to 57 respondents who are permanent employees and contract employees of PT. Nasmoco Karangjati Motor. This study uses qualitative and quantitative analysis techniques. Quantitative analysis using validity, reliability, coefficient correlation, simple and multiple regression analysis, the coefficient of determination and significance test t test and F. Based on the results of simple linear regression analysis, found that the variable of personal knowledge, job procedures and technology affect the performance of employees with a coefficient of 4.852; 5.341; and 7.274. Simultaneously, variable personal knowledge, job procedures and technology affect the performance of employees with F count> F table (21.036> 2.773) with a significant number 0.0000 <0.05. The conclusion of this study is the personal knowledge and significant positive effect on the performance of employees of PT. Nasmoco Karangjati Motor. Job procedure positive and significant effect on the performance of employees of PT. Nasmoco Karangjati Motor. Technology positive and significant effect on the performance of employees of PT. Nasmoco Karangjati Motor. The dominant variable affecting the performance of technology, this is because every division uses technology to simplify the task menjalanakan. Advice can be given by researchers to the company that the expected to updated periodically appropriate technology systems business development for technology variables most dominating performance of employees. Companies should be firm to the employees that they came too late to be more disciplined. The management needs to set up a schedule of training for new employees in order to reduce employee absence in the training. Socialization and motivation to employees the importance of responsibility and a sense of ownership of the company, a solid loyalty can make employees become personally responsible for adhering to the commitments.

PENGARUH DAYA TARIK DAN WORD-OF-MOUTH TERHADAP KUNJUNGAN ULANG MELALUI KEPUASAN Fitriandini Dwi Parastiwi; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Tourism in Indonesia has been growing rapidly. Ketep Pass is one of the natural attractions in Magelang, Regency Central Java in which the number of visits during 2011 to 2015 hasbeen fluctuating. So that the goverment expect to increase visits to attractions Ketep Pass with satisfaction gained from seeing the sights and the positive impact (WOM). The purpose of this study was to identity the effect of attraction and word-of-mouth through satisfaction to re-visit the sights Ketep pass. This type of research is explanatory research, with data collection through questionnaires and interviews. The sampling technique used purposive sampling technique. The Sample was taken from 100 adult visitor respondents who have travelled to Ketep Pass. This study used quantitative analysis techniques. Quantitative analysis using validity, reliability test, the coefficient of correlation, simple and multiple regression analysis, the coefficient of determination, significance test (t test) in one direction, and Sobel test. The results of this research shown that there is a positive effect of natural attractions and word-of-mouth significantly on satisfaction, and satisfaction has a positive effect on return visits. Based on the analysis of Sobel test, known that the variable of natural attractions and word-of-mouth significant effect on satisfaction. Further variables significantly influence the satisfaction of repeat visits. Based on these results it is recommended to increase the repair and maintained the facilities to the tourist attractions as well as add a cultural event which could be an attraction for visitors to visit a tourist attraction Ketep Pass.

Pengaruh Citra Merek, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Laptop Acer Aninditya Aji Nugraha; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

With the increasing of human population and the growth of sains and technology causing the needing of product of technology becaming the primary needs, especially laptop. Many brands of laptop that available on the market, then there is increasingly intense effort from laptop company to capture large market share from other company. At this time segment of cars that become the market leader in Indonesia is Acer. However the sales of Acer Laptop in 2011-2014 are fluctuated. If it’s not addressed it will be a threat to it’s dominance on laptop market share.The purpose of this research was to determine the influences of brand image, product quality, and promotion, on purchase decision of Acer Laptop. This research method is explanatory on 100 respondents with purposive technique sampling. With data collection through interview, questioners, and literature review. The analysis technique used was quantitative. Quantitative analysis using cross tabulation, validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test) and helped by application SPSS 16.0 for Windows.The result of statistic analysis known the influences of partially between brand image on purchase decision is 11,8 % product quality on purchase decision is 28,7 %, and promotion on purchase decision is 2,9 %,, the influences of simultaneously between product quality, promotion, and after sales service on purchase decision are 27,3 % whereas 72,7 % affected by other factors.From that results can be concluded brand image, product quality and, promotion influenced to purchase decision partially and simultaneously. Based on these conclusion so advice can be given for the Acer Company are to increasing brand image by increasing the quality of durability of laptop, notice the product quality with increasing the drurablity of laptop by replacing the hardware, doing exciting promotions and increase promotion frequency.

PENGARUH TARIF, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN TIKET MASKAPAI PENERBANGAN CITILINK Satrio Pamungkas; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Transportation is the most necessary thing in fast-paced era, particularly air transportation. Therefore, the airlines should be able to increase sales in order to survive in this airlines business. PT. Citilink Indonesia District Sales Semarang in selling ticket gain sales increased, but did not achieve sales targets. The purpose of this study is determined the extent of the effect of fare, brand image, and service quality on ticket purchasing decisions Citilink airlines. Type of this research is explanatory research with 100 respondents drawn using purposive sampling technique. The technique of collecting data used questionnaires and interviews. The analytical method in this research used regression analysis with SPSS version 20.0. The results showed that the rate has an effect on purchasing decisions with a correlation coefficient of determination coefficient of 0.667 and 19.6%, brand image has an effect on purchasing decisions with a correlation coefficient of 0.493 and a coefficient of determination of 24.3%, service quality has an effect on purchasing decisions with coefficients 0.609 correlation coefficient of determination and 37.1%. Fare, brand image, and service quality together have an effect on purchasing decisions by the equation Y = 0,464 + 0,275 X1 + 0,054 X2 + 0,144 X3. This means that the effect of fare, brand image, and service quality will improve purchasing decisions. Advices for the company based on this research are needed to provide clearer information about discounting, providing promotional rates in order to attract customers, can display the image distinct and different from the others, so it will further strengthen its brand image, and service on time performance (OTP) must be addressed and corrected, so there’s not delay on the flight schedule.

PENGARUH GAYA HIDUP, SUASANA TOKO DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA GIGGLE BOX CAFE & RESTO SEMARANG Gladis Pungky Suharto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

The development of more modern area make a change for trend or lifestyle in society. Modern society who came in restaurant or cafe is not only for enjoying the food and drink, but also to enjoying the atmosphere who created by the cafe. This makes business people in culinary business should consider store atmosphere and service quality at his cafe or restaurant. Store atmosphere and service quality created by the restaurant to be one factorin encouraging of purchase decision. This research was conduted as the sales at Giggle Box Cafe & Resto Semarang continued to fluctuate from February 2014 – February 2016, so we have to know how lifestyle, store atmosphere and service quality influences the purchase decision.The purpose of this study is to find out the influences of lifestyle, store atmosphere and servicce quality to the purchasing decision at Giggle Box Cafe & Resto Semarang. The type of research is explanatory research. Interviews with questionnaire were adopted for dara collection in this study. The selected sample of 100 people by using non-probability sampling technique used is incidental sampling.The research results showed that lifestyle, store atmosphere and service quality influenced on purchase decisions, partially or simultaneously. The results obtained by analyxing the primary data with validity test, reliability test, crosstab analysis, correlation coefficient, simple and multiple regression analysis, the coefficient of detrmination, and significance test ( t and F). The results of this study indicate that there is a strong relationship between the variables in the category of lifestyle, store atmosphere and service quality with the purchase decision where the r value of 0.879. These three independent variables proved to have a positive and significant impact on purchasing decisions. Evidenced by the results of test calculations positive regression coefficient of 0.563 for lifestyle, 0.284 to 0.146 for the store atmosphere and quality of service. Pengauh lifestyle variables have the greatest dar other variables. F-count value amounted to 108.974 larger than F-table (3.938). Based on the results of the study, the researchers suggested that management Giggle Box Cafe & Resto need to improve the design of the room, increase the variety of types of music played, increasing the availability of parking areas

PENGARUH REKRUTMEN, SELEKSI, DAN PENEMPATAN TERHADAP KINERJA KARYAWAN PT. GRAMEDIA, JAKARTA Caecilia Rosa Permatasari; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

To be able to get loyal customers, PT. Gramedia needs to pay attention on the factors that influence employee performance Moreover, the recent growth of companies in Indonesia engaged in the mass media more and more, so the company must continue to improve the performance of employees so that the company can compete.This research aimed to ascertain the effect of recruitment, selection, and placement on employee performance of PT. Gramedia in Jakarta both simultaneously and partially. The hypothesis was there was an effect of recruitment, selection, and placement, on employee performance of PT. Gramedia in Jakarta both simultaneously and partially. The type of this research was explanatory research with 45 respondents with saturated sampling technique through questionnaire and interview. The data was analyzed using linear regression method with the assistance of SPSS 16.0.The result of this research showed that the recruitment, selection and placement partially positive and significant influence on employee performance. Variable recruitment partially positive and significant influence on employee performance. Variable selection and placement partially positive and significant influence on employee performance. Variable recruitment, selection, and placement simultaneously positive and significant influence on employee performance Based on the result of this research, a conclusion was drawn that customers’ perception on nrecruitment, selection and placement was good. Employee performace of PT. Gramedia were also good. The company was suggested to keep improving the performance of employees in terms of recruitment, selection, and placement are better in line with expectations and needs of the company, so that employees are satisfied and the performance of employees will also increase.

PENGARUH HARGA, KUALITAS PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN SURAT KABAR HARIAN SUARA MERDEKA (STUDI KASUS PADA PELANGGAN DI KECAMATAN SEMARANG SELATAN) Eko Nurcahyo; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

This research is motivated by the level of competition in the business field in Indonesia that isgetting strict in this globalization era. One product that has been competed by the manufacturer inthis era is the daily newspapers. Suara Merdeka daily newspaper has the largest market share in thecity, where 45% of the whole production is marketed in the city of Semarang. But sales figures SuaraMerdeka daily newspapers has decreased in the period 2012 to 2014. Increasing competition and theemergence of new competitors is one of the causes of the decline in salesThis research aims is detect the influence of price, product quality, distribution channel forSuara Merdeka daily newspapers customer loyalty. This type of research is explanatory research,with data collection through questionnaires, the study of literature and interviews. The samplingtechnique used purposive sampling technique. The sample in this study amounted to 87 respondentswho are customers daily newspaper Suara Merdeka in the District of South Semarang. This studyused the analytical techniques of qualitative and quantitative analysis. Quantitative analysis using thevalidity, reliability, cross tabulation, correlation coefficient, simple and multiple regression analysis,the coefficient of determination, significance test (t test and F).The results of this research approved that price (X1), product quality (X2) and distributionchannel (X3) simultaneously can influenced customer loyalty(Y). Of the three variables were analyzedsimultaneously, variable coefficient distribution channels greatest influence on customer loyalty adaily newspaper Suara Merdeka, that is equal to 0.338, while the variable quality of the productamounted to 0.276 and the variable price of 0,040. While the coefficient of determination (R2) ofvariable pricing, quality of products and distribution channels to customer loyalty is 53.6%. Thismeans that 53.6% variable customer loyalty can be explained by three variables, while the remaining46.4% is explained by other variables.Based on the results of the study, the researchers suggested that companies pay moreattention certainty in the delivery of the newspapers every day, on time delivery of the newspapersevery day and notice information when there is a delay in delivery of the newspaper so that it canincrease customer loyalty Suara Merdeka daily newspaper.

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Sari Listyorini

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Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA