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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 4 Documents
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Search results for , issue "Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis" : 4 Documents clear
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN INOVASI TERHADAP KINERJA PEMASARAN (STUDI KASUS PADA UMKM KERAJINAN LOGAM DI KABUPATEN TEGAL) Amrulloh, Fajrin; Hidayat, Wahyu
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In business competition, Small and Medium Enterprises (SMEs) are required to have dynamic capabilities and strategies that capture opportunities and renew markets and improve marketing performance through the creation of marketable and profitable products on an ongoing basis. Strategies that can be done in the form of market orientation, and entrepreneurial orientation so as to encourage the creation of innovation. This research is conducted to determine the influence of market orientation, entreprenual orientation and innovation toward marketing performance in Metal Craft SMEs of Tegal Regency. This type of research is explanatory research. The sampling technique used total sampling that is overall Metal Craft SMEs owner of Tegal Regency. The respondents in this research totaled 40 respondents. Collecting data used questioner by using Likert measurement scale. This research also using Path analysis tecniques supported by SPSS (Statistical Package for Social Science) software version 22.0. the validity test, reliability test, chross tab, coefficient of correlation, coefficient of determination test, linier and multiple regression, significance test ( t and F test) and Sobel method before hand. The result showed tha all independent variables in this study had a positif influence and significant on the dependent variable, either partially or simultaneous, innovation acts as a partial mediating variable, that indicates an indirect effect of market orientation and entrepreneurial on marketing performance.
PENGARUH KUALITAS PRODUK, STORE ATMOSPHERE, DAN DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DISTRO HOUSE OF SMITH SEMARANG (Studi Kasus Pada Konsumen Distro House of Smith Semarang) Hanafitrah, Akbar; widiartanto, widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Nowadays,the development of fashion trends are always updated, many of the production companies engaged in the field of fashion always arise the initiative to always follow the latest trends for products sold in the market. Quality products and follow the latest trends can attract consumer appeal to buy. Considering the increasing competition of retail business, every retail business needs to increase the strength that exist within the company by raising the difference or uniqueness of the company compared with the competitors to be able to attract consumer buying. The purpose of this study is to determine the effect of product quality, store atmosphere, and discounts on the purchase decision of case studies at consumers of the House of Smith area Semarang. This research type is explanatory research. Sampling technique using Incidental sampling method. The number of samples taken as many as 100 respondents. Data were analyzed through validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, t test and F test with SPSS program aid. Based on the results of descriptive analysis, showing the results of research purchasing decisions are in good category of 4.02 percent. Product quality variable is in good category, equal to 3,79 percent. Store atmosphere variables are in good category, amounting to 3.83 percent, variable discount is in the high category, amounting to 3.52 percent. Suggestion in this research is company need to improve product quality especially about characteristic of product assessed by consumer not yet owned by House of Smith. In addition, companies should be more varied in designing its products to attract consumers and consumer purchasing decisions will increase.
Pengaruh Kualitas Pelayanan, Nilai Pelanggan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pelanggan Taksi Konvensional (Studi Kasus pada Pelanggan Taksi Kosti Semarang) Rachelia, Elisabeth Diandra; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The competition taxi companies in Semarang city runs tightly, not onlyconventional taxies but also taxies online. Kosti taxi is one of the taxies affectedthis business competition. Sampling techniques use Purposive Sampling. Methodsof data analysis and testing use mediation analysis of Partial Least Square, namelythe WarpPLS 3.0. The test results direct influence of quality service , customer valueto the customer loyalty through customer satisfaction indicates a significantinfluence. Test results influence indirect of the variables also indicate a significantinfluence . The result of customer’s satisfaction as the pemediasi variable in themodel is partial mediation. Based on indicators that have the lowest value, theresearcher suggests to evaluate taxi driver service quality like to responsecustomer complain, pay attention to the accuracy of argo payments, increase socialcustomers value and improve the application of Kosti Taxi with add features attractcustomers.
PENGARUH PRODUK WISATA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Objek Wisata Pantai Bondo Jepara) Ardiyanto, Nidienna Singgih; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The province of Central Java has a good potential to be developed into tourism areas. One of the tourism object that is developing, namely Bondo Beach in Jepara which has unique tourism potential. But the number of visitors from 2014 to 2016 quite fluctuating, as known in 2014 and 2015 there was an increase in the number of visitors but in 2016 there was a decrease in number of visitors. This study aims to determine the influence of Tourism Products, and Electronic Word of Mouth to Visiting Decision in Bondo Beach Attractions. This type of research is explanatory research. The sample used is 100 respondents. The sampling techniques are accidental and purposive sampling.T he respondent is a Visitor Bondo Beach Attractions who have been visiting the Bondo Beach. The technique analysis are validity and reliability test, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, and test of significance (t-test and F) and SPSS. Based on the results of the analysis is known that the variable Tourism Product contributes influence on Visiting Decision by 36%. Variable Electronic Word of Mouth contributes influence to the Visiting Decision of 45.1%. While simultaneously, The Tourism Product and Electronic Word of Mouth contributes to the influence on Visiting Decision by 53%. This means that the better of Tourism Product and Electronic Word of Mouth the higher the Visiting Decision in Bondo Beach Attractions. Based on that, the researcher suggested that the management of Bondo Beach Objects can pay more attention to the existing tourism products, and improve the toilet feasibility facility, signpost directions so as to facilitate visitors and more active in offering facilities in Bondo Beach information to visitors, so as to increase tourist visit at Bondo Beach.

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