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Diponegoro Journal of Management
Published by Universitas Diponegoro
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Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 14 Documents
Search results for , issue "Volume 8, Nomor 3, Tahun 2019" : 14 Documents clear
ANALISIS HUBUNGAN BIG FIVE PERSONALITY DAN KOMITMEN ORGANISASI SERTA PENGARUHNYA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (Studi Pada Karyawan Dinas Kesehatan Kota Salatiga) Maghfironsyah, Fadhil Alinurda; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The population used in this study are all employees who work in Salatiga Health Office that have worked for at least 2 years. The number of samples used in this study were 185 respondents. The method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 20 analysis tools. The results showed that there was a significant and positive relationship between big five personality towards organizational commitment and there were significant and positive influences big five personality towards organization citizenship behavior and organizational commitment to organization citizenship behavior to employees at the Salatiga Health Office.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TOKO SEPATU BATA DENGAN MINAT BELI SEBAGAI MEDIASI (STUDI PADA KONSUMEN TOKO SEPATU BATA SEMARANG) Hasyyati, Rr Diva Putri Hasyyati; Khasanah, Imroatul
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze the effect of product quality, perceived price and brand image on purchase intention and the impact on purchase decision. The population used in this study are consumers of Toko Sepatu Bata Semarang. The number of samples used in this study were 110 respondents. The method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques with AMOS 23.0 analysis tool.The results of this study show that product quality has a positive and significant effect on purchase intention, product quality does not have significant on purchase decision, perceived price has a positive and significant effect on purchase intention, perceived price does not have significant on purchase decision, brand image has a positive and significant effect on purchase intention, brand image does not have significant on purchase decision, and purchase intention has a positive and significant effect on purchase decision.
STUDI TENTANG FAKTOR-FAKTOR ATMOSFER LINGKUNGAN TERHADAP KETERIKATAN PELANGGAN PADA COWORKING SPACE DI YOGYAKARTA Darusuprapta, Faizal; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Bussines competition among coworking space have been emerging along with therise of coworking space amount each year. Competition in the business world is one of thereasons companies compete with each other in innovating products, goods and servicesproduced. To maintain the remaining market and reach a higher share of the market firmsmust construct new and attractive marketing strategies. This study aims to study the effectof atmosphere on customer engagement in Sinergi Co-Work and Network SpaceYogyakarta. This research used 140 respondents as customer of Sinergi Co-Work andNetwork Space di Kota Yogyakarta. The sampling method used a non-probability samplingmethod with a purposive sampling technique. The Collecting data used quantitativemethod with questionnaire media that was analyzed afterwards by Structural EquationModeling (SEM). The findings show that social factor have positive and significant effecton customer satisfaction, public design factor have a positive effect but does not meet therequirements of significance to customer satisfaction, room design factor have a positiveand significant effect on customer satisfaction, the ambience factor have a positive andsignificant effect on customer satisfaction, customer satisfaction have a negative effect andsignificant effect on willingness to suggest, and customer satisfaction have a positive andsignificant effect on word of mouth.
ANALISISPERBEDAAN FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PROFITABILITAS BANK KONVENSIONAL DAN BANK SYARIAH DI INDONESIA PERIODE TAHUN 2011 - 2018 Priono, Andri; Pangestuti, Irene Rini Demi
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze how profitability differs between conventional banks and Islamic banks in Indonesia by analyzing the effect of Equity to Total Assets (ETA), Loan Loss Provision (LLP), Loan to Total Assets (LTA), Operation Costs (OC), Size , Non Interest Income (NII), and Market Power (MP) to ROA.Currently, Islamic banks are developing rapidly in Indonesia. Many conventional banks began to open sharia activities, so that the majority of Indonesian people who are Muslim can use the services of banks without having to fear usury (riba). The sample in this study is conventional commercial banks that open business activities according to sharia principles, and all Islamic commercial banks which are subsidiaries of conventional commercial banks or the results of conversion from conventional commercial banks, with the period from 2011 to 2018 and their financial statements can be accessed through Otoritas Jasa Keuangan (OJK) website, Bloomberg, and official website of the these banks. The method used in this study uses multiple regression analysis with a hypothesis testing tool that is the t test and the F test. However, before conducting multiple regression analysis, the classical assumption test is first performed. To analyze the differences, the Chow-Test and Independent-T Test Sample are used.Through partial hypothesis test results (t test) on conventional commercial banks, it shows that LLP, LTA, SIZE, NII, and MP variables have a significant effect on ROA. Whereas Islamic banks show that the variables ETA, LLP, OC, NII, and MP significantly influence ROA. Adjusted R² in regression models with conventional banks amounted to 80.1%; whereas in Islamic banks is 76.6%. Based on the Chow-Test it can be concluded that there are significant differences from the influence of independent variables on ROA of conventional commercial banks and Islamic commercial banks so that the profitability between the two types of banks is different.
ANALISIS PENGARUH PEMASARAN BERBASIS PENGALAMAN DAN KUALITAS LAYANAN TERHADAP MINAT KUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Studi Empiris pada Obyek Wisata Grand Puri Maerokoco Semarang) Ramdhani, Adinda Sekar; Astuti, Sri Rahayu Tri
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyse the impact of experiential marketing and service quality in order to influence revisit intention which visitor satisfaction was used as intervening variable on Grand Puri Maerokoco, one of tourism sites in Semarang. The variables used in this study are experiential marketing and service quality as independent variables, visitor satisfaction as an intervening variable, and revisit intention as a dependent variable.The population in this study is citizens of Semarang City who have visited Grand Puri Maerokoco at least once. The number of samples used was 135 respondents. This study used Structual Equation Modeling (SEM) analysis technique using Amos 23.0 as the analysis instrument.The result shows that experiential marketing and service quality have indirect, positive, and significant effect on revisit intention, using visitor satisfaction as intervening variable. However, experiential marketing and service quality are not significantly influenced revisit intention.
ANALISIS PENGARUH PROMOSI, INOVASI PRODUK, DAN SALURAN DISTRIBUSI TERHADAP CITRA MEREK SEPATU OLAHRAGA ADIDAS DI KOTA SEMARANG Laksono, Enggar Bangkit; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze whether Promotion, Innovation, and Distribution Channels affect the brand image of Adidas sports shoes. This study uses three independent variables namely Promotion, Innovation, and Distribution Channels and uses one dependent variable, Brand Image. The sample used in this study were 96 consumers of Adidas sport shoes in Semarang City. Data collection methods used were questionnaires distributed with non-probability sampling techniques with the type of purposive sampling. The data analysis technique used is quantitative. The results obtained from this study were obtained a significant T test value, namely for Promotion, Innovation, and Distribution Channels which means that all variables have a positive effect on Brand Image. And the value of the coefficient of determination is 0.530, which means that 53% of Brand Image is influenced by Promotion, Innovation, and Distribution Channels.
PENGARUH KUALITAS KEHIDUPAN KERJA, MOTIVASI KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (Studi pada PT. Djarum Kudus) Nurul, Cut Rizky; Rahardja, Edy
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine and analyze the influence of quality of work life, work motivation, and job satisfaction on the performance of employees at PT. Djarum Kudus. The number of samples used in this study were 50 respodents.Data collected through the distribution of questionnaires used the sensus sampling. Measurement in the questionnaires using a Likert Scale. The method used in this study uses quantitative methods while the data analysis used is multiple linear regression analysis and also performs validity test, rebility test, classic assumption test, coefficient of determination test, F test and t test.Based on the result of multiple linear regression test, the result show that quality of work life has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Job satisfaction has positive and not significant effect on employee performance. This can be seen from the result of the R square value of 0,874, which means the employee performance can be explained by the three independent variables of 87,4%, while the remaining 12,6% is explained by other causes outside the study.
ANALISIS PENGARUH LINGKUNGAN FISIK DAN LINGKUNGAN NON FISIK TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI (Studi pada Karyawan bagian Penunjang RSUD dr.Ashari Pemalang) Prabaningtyas, Ken Etika; Djastuti, Indi
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influence of the physical environtment and non-physical environment on employee performane with moivation as the mediating variable.The population used in this study were 147 non-medical employees who are supporting departement of RSUD dr.Ashari Pemalang who had become permanent employees. The number of samples used in this study were 70 respondents taken by purposive method. The method of data collection is done through a questionnaire. This research uses path analysis using the SPSS 21 analysis tool.The result of this study show that the physical environment has a positive and significant effect on work motivation, a non-physical environment has a positive and significant on work motivation, the physical environment has a positive and significant effect on employee performance, and a non-physical environment has a positive and significant on employee performance. The results of this study also indicate that there is a mediating effect of work motivation variables between the influence of the physical environment and non-pysical environment on employee performance.
ANALISIS PENGARUH JARINGAN, TEKNOLOGI INFORMASI DAN KOMUNIKASI, SERTA INOVASI TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (STUDI PADA UMKM DI PURWOKERTO) Fahmi, Alif Khaidir Ali Fahmi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto which is increasing is certainly very good, but it must also be balanced with good business performance. Then, it turns out that behind the increase there are eight problems that are often faced by MSMEs two of which are the low mastery and use of technology and narrow networks. This study aims to analyze the influence of network, Information dan Communication Technology (ICT), and innovation on competitive advantage and business performance. The population in this study is the owner of MSMEs in Purwokerto. The number of samples used was 100 respondents whose business has been established for more than one year. This research uses SEM analysis technique with AMOS 23. The results of this study show that network, ICT, and innovation have positive and significant effect on competitive advantge. Then, network, ICT, and innovation have positive and significant effect on business performance. Innovation have largest total influence and direct influence on competitive advantage. ICT have largest total influence and direct influence on business performance. Network is the second largest total influence and direct influence on business performance. Then, innovation have the largest indirect effect on business performance.
ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL DAN CELEBRITY ENDORSER TERHADAP ELECTRONIC WORD OF MOUTH ENGAGEMENT PADA MINAT BELI (Studi. pada Kosmetik Wardah di Semarang) Monicha, Desy; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze social media marketing, celebrity endorser on electronic word of mouth engagement and the impact on purchase intention. Using social media marketing strategies and celebrity endorsers, Wardah hopes that they can influence electronic word of mouth engagement so that Wardah's product sales can increase and can be ranked first in the Top Brand Award in various products.The population of the study was all consumers who had ever done purchase or ever to use Wardah cosmetics, where respondents are Semarang people. The samples in this study were 120 respondents. The method of collecting data through questionnaires via online with purposive sampling method. The provisions are that respondents who have bought ore are using Wardah products, know one of the endorsers and know the Wardah Instagram in Semarang City. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 24.0 as the analysis instrument. The result show that the social media marketing has a positive and significant effect on electronic word of mouth engagement, celebrity endorser has a positive and significant effect on electronic word of mouth engagement, electronic word of mouth engagement has a positive and significant effect on purchase intention.

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