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JDM (Jurnal Dinamika Manajemen)
Published by Universitas Negeri Semarang
ISSN : 20860668     EISSN : 23375434     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge management in the form of conceptual studies and research results.
Arjuna Subject : -
Articles 779 Documents
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Analysis of Customer Behavior and Attitudes (General Risk) on Satisfaction, Trust and Halal Awareness of Purchase Intentions in Food Delivery Applications
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): Maret 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38386

Abstract

The COVID-19 pandemic in Indonesia has caused changes in people’s behavior, such as increased use of online shops, working at home (WFH), and other social activities carried out virtually or online. One of the policies in the era of the COVID-19 pandemic is social distancing or physical distancing, which causes people to keep their distance and avoid crowds to break the chain of the spread of COVID-19. In addition, the existence of social distancing or physical distancing policies has resulted in high product purchases online, one of which is product purchases in food delivery applications. Now, on the food delivery application is not policy regarding halal awareness so that purchasing products online makes customers see common risks such as health risks, psychological risks, environmental risks, social risks, quality risks, financial risks, and time-loss risk that affects customer trust, customer satisfaction, and purchase intention. The purpose of this study is to identify the factors of customer attitudes and behavior (general risks) that affect customer satisfaction and trust and the effect of awareness, satisfaction, and trust of halal awareness on the intention to buy halal products in food delivery applications.
Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): Maret 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.39268

Abstract

Social media is used as a digital marketing strategy by many companies. This strategy is also implemented by SHIBIRU, a MSME which is engaged in the production of natural dyes. The purpose of this study is to find a digital marketing strategy as an effort to improve product marketing performance, analyze the inhibiting and driving factors in the application of digital marketing, and find solutions to the obstacles in the application of digital marketing of SHIBIRU products. The research was conducted using qualitative methods. Data was collected through in-depth interviews with 11 informants consisting of owners and buyers of SHIBIRU. The data were coded using the NVivo 12 application. The results showed that the digital marketing strategy implemented by SHIBIRU included the initiation stage with the important elements of target audience and channel choice. The main inhibiting factor stems from the unavailability of specialized personnel in the field of digital marketing. The main driving factor comes from the existence of a fairly strong communication in the community between craftsmen who use natural dyes. The solution to overcome SHIBIRU's digital marketing constraints is to use specialized personnel with adequate and relevant capabilities to handle digital marketing.
Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): Maret 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.41488

Abstract

This study aims to identify the relationships between brand experience and brand attitudes, brand attachment, brand satisfaction, and brand loyalty. 177 Consumers of Make Over make up the study’s sample. The sampling strategy employs purposive sampling by choosing a sample that only consists of users of Make Over goods. The validity and dependability of the data were examined. a technique for data analysis that fuses quantitative and descriptive approaches. A structural equation model (SEM) was used in the analysis of quantitative data utilizing smart PLS software. The brand experience of Make Over cosmetic items, according to the study, influences how consumers build brand attitudes, brand attachment, brand satisfaction, and brand loyalty in both a direct and indirect manner. The findings of this study suggest that consumer experience with a brand might influence attitudes toward the brand and make consumers more loyal to it. Brand loyalty will ultimately be fueled through attachment, which will boost satisfaction. This study advances the field of brand lit- erature. Researchers and vendors can learn from this study about how to strengthen brands. Further investigation on individuals and makeup artists with a focus on individual users is advised because the survey’s responses were all from the Jakarta region and only included individual users.
How Did It Happen: Organizational Commitment and Work-Life Balance Affect Organizational Citizenship Behavior
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): Maret 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.41493

Abstract

Schools as educational institutions are expected to be able to produce quality human resources and are supported by high teacher competence, teachers must be reliable and must appear professional to be able to give birth to future generations who are intelligent and have character. This study aims to analyze the effect of Organizational Commitment and Work-Life Balance on Organizational Citi- zenship Behavior through Learning Organization mediation in elementary school teachers in West Jakarta. The sampling of 72 teachers was saturated, and the analysis was carried out quantitatively us- ing the questionnaire method and using the Structural Equation Model (SEM) with the Smart–PLS analysis method. The conclusion of the research Organizational Commitment and Work-Life Bal- ance has a significant positive effect on Organizational Citizenship Behavior, Organizational Com- mitment and Work-Life Balance have a significant positive effect on Learning Organization, Learn- ing Organizations have a significant positive effect on Organizational Citizenship Behavior. Learning Organization is not able to mediate the effect of Organizational Commitment on Organizational Citizenship Behavior as well as Learning Organization is not able to mediate the effect of Work-Life Balance on Organizational Citizenship Behavior.
The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): Maret 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.41967

Abstract

Advances in information and communication technology have made it easier for public figures, such as the late Kobe Bryant, a basketball star from the United States, to be recognized by people around the world, including Indonesia. Sportswear and footwear manufacturer Nike has capitalized on its popularity to market sports products, especially basketball shoes, products that fit Kobe Bryant’s area of expertise. This study aims to analyze the effect of attitudes towards Kobe Bryant as an endorser, attitudes towards the Nike brand, and subjective norms on consumer purchase intentions for Nike brand basketball shoes. The population in this study are Indonesian people who have knowledge of Kobe Bryant and the Nike brand but have never bought Nike brand basketball shoes. Primary data was collected by distributing questionnaires boldly to 231 respondents. Purposive sampling tech- nique aims to be used to determine the sample. Four hypotheses have been tested using the AMOS program version 24 and the Structural Equation Modeling (SEM) method, and all hypotheses are supported.
Achieving Sustainable Performance in the Hospitality Industry based on Environmental Management, Pro-Environmental Behavior and Green Marketing Mix 7P Bambang Hengky Rainanto
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.43036

Abstract

Tourism is undeniable can grow the economy of a country. However, if not managed properly, tourism also has negative impacts that must be watched out for. The object of this study was General Managers or Hotel Managers in East Java Province, Indonesia with 228 respondents. This research is important because the tourism sector is an effective sector to increase foreign exchange for the province of East Java. This study aims to develop a relationship model between the Environmental Management System (EMS), Pro-Environmental Behavior (PEB), and the Green Marketing Mix 7 P’s (GMM 7P’s) as a mediator to achieve Sustainable Industrial Performance (SIP) with 17 hypotheses. The research uses quantitative methods, data collection through surveys and processing using SmartPLS 3. The results of the study found 14 hypotheses were accepted, while three hypotheses were rejected. The results of the study show that EMS implementation has a significant relationship with economic and social performance but has no relationship with environmental performance. PEB directly has a significant relationship with environmental performance but not with economic and social. GMM has a significant relationship with the three SIP elements. GMM is also a suitable partial mediator for EMS and PEB to achieve SIP.
Building Religious Product Advantage to Increase Marketing Performance of Micro, Small and Medium Halal Industry in Central Java - Indonesia Ahmad - Hanfan
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.42272

Abstract

This research examined and explored the role of religious product advantage to improve marketing performance. Religious product advantage represented the company's advantage to placing products in the minds of consumers by using the uniqueness of syariah products, unique consequence products and irreplaceable experiential products. This advantage indicated that the products produced by the company were more distinctive and unique than competitors' products. This research is based on a survey of 155 halal industry MSMEs respondents in Brebes, Central Java. The proposed hypotheses were tested using Structural Equation Model using the AMOS program. The results found that religious product advantage could increase sales volume, number of buyers, growth in profits and sales. The halal industry MSMEs have the specifics and uniqueness of syariah products, they did not require product configuration capability that were always changing. Product configuration capability has no effect on religious product advantage. This research was expected to provided a contribution to both theoretical and practical knowledge of strategic management. Business players had focussed on developing company advantages to address the constantly changing business environment.
The Behavioral Intention of Blockchain Adoption Ambara Purusottama; Yos Sunitiyoso; Togar Mangihut Simatupang; Puteri Annisa Tsamrotul Fuadah
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.43991

Abstract

Despite the growing urgency, discussions about the diffusion of this technology are still challenging to identify and understand. This study attempts to investigate further the intention of blockchain adoption in society. This study used a survey strategy and was analysed using structural equation modelling. Furthermore, this study collected 96 respondents using a purposive sampling technique. The findings show that a few hypotheses diverged from the developed model. Blockchain adoption is suitable for today's problems and has a relative advantage over other technologies in influencing individual perceptions. However, the limited knowledge of society makes blockchain adoption only focused on a particular context. The role of the social environment is more visible in its significance on the intention to adopt blockchain technology along with individual perceptions. The research model attempted to extend the existing technology adoption behaviour theory widely used to understand technological adoption.
Business Performance of MSMES in Traditional Market: an Analysis of Strategic Management Aspect Rahmawati Rahmawati; Siti Arifah; Bambang Pujiasmanto; Francisca Sestri Goestjahjanti; Siti Nurlaela; Nurul Badriyah
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.42889

Abstract

Objective: This study aims to analyze the business performance of MSMEs in the Bahulak Market, Karungan Plupuh, Sragen, from a strategic management perspective.Method: This study used a quantitative approach. The primary data source was obtained by distributing questionnaires to business people and MSME owners in Karungan Village, Plupuh, Sragen. The population that became this study’s target were MSMEs registered in Karungan Village with a total of 74 businesses. The sampling technique applied was simple random sampling. Data analysis employed a structural equation modeling (SEM) approach.Findings: This study successfully concluded that the production strategy, HR strategy, and development research strategy affected business performance. Besides, business actors in the Bahulak Market, Plupuh Sragen, still need assistance from various related parties to further develop the running business.Contribution: This research is crucial to do to encourage Bahulak Market Tourism Village, including the products produced, to be absorbed by the market. This study’s results are expected to provide an evaluation of strategic management practices that have been carried out by business actors who are members of BUMDES Sinar Karungan Mandiri and motivate them to develop according to market demands. The results of this study are also expected to be used as input for various related parties who will assist MSMEs to maximize their business performance.

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