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KOM & REALITAS SOSIAL
Published by Universitas Bandar Lampung
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Social Sciences
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Articles 37 Documents
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Strategi Komunikasi Pemasaran Sosial Kampung Bebas Narkoba Pada Badan Narkotika Nasional Tjangkung Josephien Vivick
KOM & REALITAS SOSIAL Vol 1, No 1 (2010): Oktober
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Abstract

This research focused on social marketing communications strategic of Kampung Bebas Narkoba (Free Drug Village) with case study approach that focused reveal program design, communication patterns, the process of implementation, quality of communications, and program development conducted the National Narcotics Board. This research found that social marketing perspective can be used as a tool for community development evaluation. In particular, the most favorable strategy to sustain community empowerment is interactive communications with involving and accommodating the public needs.
Peranan Humas Dalam Meningkatkan Kualitas Komunikasi Vertikal Di Dinas Kehutanan Provinsi Riau Monica Mutiara Tinambunan
KOM & REALITAS SOSIAL Vol 2, No 2 (2011): April
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Abstract

The forestry official in Riau Province is a government instance that does the government official's house in forestry. One of the phenomenon that we can see in this official that connected to vertical communication is the less of that vertical communication between the leader and the subordinates and the contrary. The purpose of this observation is : 1.To know how is the role of public relations in increasing the quality of vertical communication in this forestry official. 2. To know the support factor of the Public Relations succeded in increasing the quality of vertical communication in this forestry official. 3.To know the barrier factor of Public Relations in increasing the quality of vertical communication in this forestry official. This observation uses a descriptive analysis method with a qualitative approach that give an emphasized to the way of looked, valuation or the emotion of an informan that I search as a data. The source of data consists of the primary data that directly found from the Public Relations and the employer of the forestry official in Riau Province. The result of this observation shows that : 1. The role of the PR is less than how it has to be in increasing the quality of vertical communication. 2.The support factor to make the Public Relations succeded the quality of vertical communication at the forestry official in Riau Province is the desire of Public Relations to study the Public Relations by themselves. 3. the barrier of Public Relations in increasing the quality of vertical communication at forestry official in Riau Province is the Public Relations is just focusing themselves at the general activity of Public Relations. Especially the external activity like documentation and publication. Otherwise, they left the internal activity.
Campaign management of PT. Foxi Komunika Indonesia Wins in Susilo Bambang Yudhoyono - Boediono on Election 2009 Media Studies A Television Ad Andi Banus
KOM & REALITAS SOSIAL Vol 3, No 3 (2011): Oktober
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Abstract

This paper discusses the 2009 presidential elections won by the incumbent candidate Susilo Bambang Budiyono (SBY) with his partner Boediono. In addition to performance factors that result in the popularity of candidate need for good management, especially on political advertising campaigns on television by political consultants to maintain or improve the image of the candidate. The political issues that are presented in political advertising should be based on facts and credible sources and constructed in accordance with community expectations. Messages must be positive, the effectiveness can be achieved. Management of the Fox campaign against political advertising SBY Indonesia, can maintain popularity and raised the image and reputation of presidential candidate and his running mate, in addition to other factors that influence on political advertising during elections so that SBY-Boediono was elected President and Vice President 2009 period -2014. Political advertising on television as an "air attack" which can reach targets up to room dosmestik households should also be an educational event for people to lead a better democracy. Because of political advertising on television is an effective tool and relevant campaigns to persuade the public constituency.
Iklan Televisi Dan Kebudayaan Konsumen (Suatu Studi Pada Konsumen Mc Donalds Berdasarkan Pendekatan Kritis) Rina Marlina
KOM & REALITAS SOSIAL Vol 3, No 3 (2011): Oktober
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Abstract

Penelitian ini bertujuan untuk memperoleh informasi tentang gambaran iklan Mc Donalds di televisi dengan kebudayaan konsumen serta mengungkapkan berbagai bentuk kebudayaan konsumen. Penelitian ini dilakukan di perusahaan Mc Donalds yang berada di SUPER MARKET HERO kebun jeruk Jakarta barat selama tiga bulan. Diambilnya perusahaan Mc Donalds sebagai objek penelitian perusahaan Mc Donalds merupakan produk kapitalis yang tergolong global foods. Informasi meliputi sepuluh orang konsumen Mc Donalds dan tiga kelompok triangulasi. Tipe penelitian yang dipergunakan adalah dengan pendekatan kualitatif. Analisis data dilakukan dengan menggunakan dua macam teori, teori kritikal dan semiotika, yang keduannya dipergunakan untuk menganalisis pesan iklan Mc Donalds di televisi dan kebudayaan konsumen. Hasil analisis data pada iklan Mc Donalds, sepuluh konsumen Mc Donald;s dan pada kelompok Triangulasi yang merupakan key informan pada penelitian ini, menunjukan bahwa dilihat dari unsur format pesannya iklan Mc Donalds menggunakan tiga macam format pertama format testimonials, yaitu penyajian pesan dengan mengandalkan kekutan utamanya pada public figure atau model. Proses penyajian pesan ini mempunyai kesamaan dengan hasil penemuan Kathleen Debevec, bahwa orang cenderung untuk melihat kualitas tersebut yang mengasosiasikan dengan orang tertentu yang dapat memperteguh keyakinan terhadap sesuatu. Indikasi yang sama juga di nyatakan oleh Willian F. Arens dan C. L Bowe bahwa orang yang paling mudah dipengaruhi oleh pendapat individu yang dihormati artinya individu yang dikenal luas dan citranya baik. kedua, unsur Straight Sell yang bertujuan untuk promosi dan mengharapkan pembelian yang secepatnya. Ketiga. unsur Musikal, bertujuan unutk menciptakan suatu citra produk. Jadi dengan demikian berdasarkan analisis data pada sepuluh konsumen, delapan di antaranya mengkonsumsi Mc Donalds karena terpaan Wan Mc Donalds di Televisi yang telah membuat masyarakat semakin konsumtif terhadap produk Mc Donalds indikasi ini sangat relevan dengan pernyataan dari Mead bahwa konsumen akan aktif dalam mengadopsi proses proses perubahan makna dalam masyarakat. Dengan demikian iklan Mc Donalds telah mencekoki konsumen dengan menayangkan para bintang orang profesional muda, anak-anak yang ceria, remaja dan orang dewasa, iklam Mc Donalds juga telah menuturkan kecemasan, kebahagiaan dan impian mereka, yang mungkin akan membeli produk Mc Donalds. berdasarkan analisis semiotika terhadap iklan Mc Donalds ditemukan proses Amerikanisasi dan reproduksi gaya hidup.
Konflik Agama Dalam Media Berita Online (Kajian Kritis Pemberitaan Konflik Cikeusik Dalam Portal VIVA.CO.ID Pada Periode Bulan Februari M. Fikri AR.
KOM & REALITAS SOSIAL Vol 4, No 4 (2012): April
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Abstract

This study aims to determine how the construction of news Ahmadiyya conflict in Cikeusik at VIVA.co.id as online news media, at the period February 2011. The main problem is studied and researched based on data 170 Cikeusik conflict news, flt out with in depth interviews with media managers, therefore resulting the conclusions and specific findings. The method that used in this study is Critical Discourse Analysis (CDA) from Norman Fairclough, which generally includes a multilevel analysis, from the micro level (text), meso level (discourse practice), and the macro level (sociocultural) which is jointly implemented to read, analyze and interpret the texts of Cikeusik conflict news. In this case, researcher found that the tendency of each party that contribute in Cikeusik conflict have influence and different roles. The results of the study found a trend that the mass of the attacker is constructed as a brutal aggressor; on the other hand, the conflict victims constructed as a faction with psychological trauma. The model construction awakened conflict in it is a spiral of conflict, while construction therein ideology is the ideology of liberal that fill of expression, free-moving, by making the conflict incidents as the main element of reporting.
Komunikasi Antarumat Berbeda Agama (Studi Kasus Sikap Sosial dalam Keragaman Beragama di Kecamatan Cigugur Kabupaten Kuningan Jawa Barat) Wawan Hernawan
KOM & REALITAS SOSIAL Vol 1, No 1 (2010): Oktober
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Abstract

Untuk menciptakan toleransi (kerukunan hidup) antarumat berbeda agama, faktor komunikasi memegang peranan penting. Melalui kajian komunikasi antarbudaya, diharapkan dapat terbentukadanya sikap saling percaya dan saling menghormati antarpemeluk agama sebagai bangsa yang berbudaya dalam rangka memperkokoh hidup berdampingan secara damai, dapat menerima perbedaan, budaya sebagai berkah daripada bencana, dan melakukan upaya damai dengan mereduksi perilaku agresif,serta mencegah terjadinya konflik yang dapat merusak peradaban dengan cara menciptakan forum-forum dialog, untuk mencapai kesepahaman.Secara annum tujuan penelitian ini adalah untuk mengetahui secara mendalmn dan menjelaskan tentang perilaku komunikasi antarumat berbeda agama dalam upaya menciptakan kerukunan hidup beragama. Teori yang dapat digunakan sebagai dasar untuk menielaskan hal tersebut adalah teori tindakan sosial, teori interaksi simbolik, teori sikap sosial, komunikasi (kelompok dan Interpersonal dan teori akomodasi.Pendekatan yang dijadikan acuan sebagai salah satu acuan dalam menganalisis masalah sikap sosial antarumat berbeda agama dalam upaya menciptakan kerukunan hidup antarumat berbeda agar adalah teori tindakan sosial (social action). Sebagaimana dikemukakan oleh Max Weber bahwa "tindakan sosial meliputi semua perilaku manusia ketika dan sejauh individu memberikan suatu makna subyektif terhadap perilaku tersebut" (Mulyana, 2001:61). "Tindakan bermakna sosial, sejauh berdasarkan makna subjektifnya yang diberikan oleh individu atau individu-individu dengan mempertimbangkan perilaku orang lain dan diorientasikan dalam penampilannya " (Ritzei: 1992:43-44), Bertolak dari konsep dasar tentang tindakan sosial dan antarhubungan sosial, Weber mengemukakan lima ciri pokok yang menjadi sasaran penelitian, yakni: 1) Tindakan manusia, yang menitrut si pelaku, mengandung makna subyektif; melipuli berbagai tindakan nyata. 2) Tindakan dalam hal ini dappat merupakan tindakan terbuka dan tersembunyi serta bersifat subyektif 3) Tindakan yang meliputi pengaruh positif dari suatu situasi, tindakan yang sengaja diulang serta tindakan dalam bentuk persetujuan secara diam-diam. 4) Tindakan itu diarahkan kepada individu atau kepada bebera individu. 5) Tindakan itu memperhatikan tindakan orang, lain dan diarahkan kepada orang lain(Ritzer,1992:45).
Strategi Komunikasi Dalam Penggalangan Dana Lembaga Swadaya Masyarakat "Kemitraan" Adi Damae Prasetya
KOM & REALITAS SOSIAL Vol 2, No 2 (2011): April
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Abstract

This research aimed to identify (1) How the partnership implementing communications activities? (2) Assessing the marketing strategies used by the institutions in proposed program funds. (3) indentify stages of communication strategies and types of activities in fund raising (4) Evaluation of Communication Strategies used by the Kemitraan.Interviews, observation and data collection used as methods to analyse descriptively of the situation in Kemitraan. The results showed that the Kemitraan has potential experiences, staffs, administration, programs and access to gain trust from the donor. In the other side, the communication strategies used can be improved in the future to assure the availability of funds for this institution. Experiences and strategies used by Kemitraan can be as an example and comparison to other NGOs who are interested to study in fundraising and communication strategy.
Ideology of Gogirl Magazine Through Representation of Youth Women in Magazine Cover". Critical Analysis Of Young Womens Representation In West Celebrity Photo On Gogirl Cover Magazine Tajisalli Nur Sabarrang
KOM & REALITAS SOSIAL Vol 3, No 3 (2011): Oktober
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Abstract

This study aims to analyze the ideology of the Gogirl magazine through the representation of women in the covers of Gogirl magazines  by seeing (1) the meaning of denotation of west celebrity images / photos on the Gogirl cover magazine (2) the meaning of the connotation of west celebrity images / photos on Gogirl cover magazine (3) the myth of west celebrity images / photos on Gogirl cober magazine (4) ideological values of west celebrity  image / photo on the Gogirl cover magazine of celebrity magazines Gogirl west, (5) market ideology taken Gogirl magazine. As this research used a subjective approach, with qualitative research methods through the critical analysis of Jurgen Habermas and semiotic analysis of Roland Barthes. Research results indicate that (1) The meaning of denotation of the western celebrity photo is A young woman "Caucasians" white-skinned clean, sharp nose, colored haired blondie, posing with the girly hair and natural makeup. (2) meaning the connotation of the western celebrity photo is west Celebrity / Hollywood actress aesthetically beautiful with makeup that matches the girls. He is posing with a trendy clothes and stylish for wearing clothing that is up to date. implies a pure and innocent, strong and independent as well as elegant. (3) the myth of the use of celebrity photographs are western beauty myth, myth fashionable, and the myth of success. (4) ideological values contained in the images / photos is femininity. (5) The ideology of the market taken by the Gogirl magazine adopters of womens magazines are publications that circulate in western Indonesia on the basis of market interest.
Pola Komunikasi Etnis Besemah (Kajian Etnografi Komunikasi Pada Kelompok Etnis di Pagaralam Sumatra Selatan) Tina Kartika
KOM & REALITAS SOSIAL Vol 4, No 4 (2012): April
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Abstract

The term of Besemah refers to the ethnic community in Gunung Dempo and Pegunungan Gumai in Pagaralam District. The Basemah ethnic surrounding in seviral provinces such as: Sumatera Selatan, Bengkulu, Jambi, Bangka Belitung, and Lampung. the Basemah ethnic knows the oral messages through guritan,petata/petiti/proverbs,and anday-anday/folklores.The Basemah ethnic knows the tabbo languages, one of . those taboo languages is singkuh. So that, this studi the best use the etnografi communication theory.The theoritical fundations used are:symbolism interaction,Social Construction of Reality. and communication ethnography Dell Hymes.The research method is qualitative with interpretive paradigm. The research focus is how is the communication pattern of Basemah Ethnic in Jangkar village. Jangkar Mas North Dempo, Pagaralam.The research results show that the communication activity of Basemah ethnic in.Jangkar village was built from communicative events, communicative situation and communicative acts. From the relationship of those communicative components, it is obtainet the communicative patterns,which are: 1) The communication pattern of Basemah Ethnic family care. 2) Communication pattern of Keluarge Pasat of Basemah Ethnic. 3)The communication behavior pattern of Singkuh in at Basemah Ethnic. 4) the communication behavior through pepatah jeme tue tue, 5) The message. pattern in Basemah ethnic. and 6) The communication pattern among Basemah Ethnic.
Representasi Identitas Budaya Makassar Dalam Pemberitaan Situs Panyingkul.Com Periods 2006-2010 . Wardah
KOM & REALITAS SOSIAL Vol 4, No 4 (2012): April
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Abstract

This research examines the media representation of local cultural identity in an online journalism. The research is based on the assumption that there are some concerns on cultural condition highlighted on Panyingkul, an online media based on Makassar. From this assumption this research tried to analyze news of Panyingkul focusing on culture of Makassar published from 2006 antil 2010. This research intends to understand and comprehend patterns of how local cultural identity is represented on online local media. Using Teun A. Van Dicks discourse, this research concludes that Panyingkul, established amidst the disruption of political and cultural condition in Indonesia, enables to present the real condition of local culture eroded by the influence of modernism. Panyingkul becomes one of citizens media alternatives to which citizen criticize the phenomena of cultural decadency, and of mediums for them to introduce the richness of local tradition and culture in Makassar.

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