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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

EKM
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Published by Universitas Syiah Kuala

ISSN : 26147696 EISSN : 2598635X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Arjuna Subject : -

Articles 395 Documents

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Pengaruh Komitmen organisasn terhadap kinerja Ayuni, Ina Misra; putra, roli
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 1 (2016): Agustus
Publisher : Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

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PENGARUH E-SERVICE QUALITY TERHADAP KESETIAAN PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PERUSAHAAN PENERBANGAN PT. GARUDA INDONESIA Azwar, Azwar; Sulaiman, Sulaiman
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 4 (2020): November
Publisher : Departemen Manajemen

Researh’s aims is to determine the effect of service quality on customer satisfaction and its subsequently on customer loyalty of PT. Garuda Indonesia. Data analysis uses the SPSS application version 22. Based on the results of research on 100 respondents with purposive sampling methods that E-Service Quality positively .and significantly affect customer satisfaction, E-Service Quality positively .and significantly affects Customer Loyalty. Futhermore, E-Service Quality indirectly impacts positively and significantly on Customer Loyalty mediated by Customer Satisfaction. Implication of this study is to gather more customer loyalty; the company needs to consider e-service quality in order to increase its customer satisfaction.

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PENGARUH HARGA DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ONLINE DENGAN PERSEPSI NILAI SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen Blibli.com di Kota Banda Aceh) Khairul Amal, Hafasnuddin
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): Februari
Publisher : Departemen Manajemen

This study aims to determine the effect of the trust and the price of the purchase intention with the perceived value as mediating variable. Sampling technique used is purposive sampling, with a sample of 100 people in the city of Banda Aceh .Teknik analytical in this study using a model HLM (A hierarchical linear model). The results showed that the confidence and bepengaruh significantly influence purchase intention, confidence and significant effect on the perception of value, perceived value significantly influence purchase intentions, beliefs significantly influence purchase intention through perceived value as mediating variable prices and significant effect on the perception of value through perception of value as mediation. The implications of online stores blibli.com in this study need to increase confidence and to increase purchase intention mediated by perceived valueKeyword : Trust, Price, Perceived Value, Purchase Intentions.

PENGARUH EFIKASI DIRI TERHADAP PERSEPSI DALAM PEMBELAJARAN SECARA INDIVIDUAL DENGAN PERILAKU PEMBELAJARAN DI DALAM TIM SEBAGAI VARIABEL MODERASI PADA KARYAWAN PT.BANK RAKYAT INDONESIA (PERSERO) TBK. CABANG BANDA ACEH Rizki Alhadi, Ade Irma Suryani
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 1 (2018): Februari
Publisher : Departemen Manajemen

This research aimed to measure the effect of sell-efficacy perception of individual learning with team-learning behavior as a moderating variable. This study also address the interaction of team-learning behavior on perception of individual learning. The sample used in this research are employess of PT. Bank Rakyat Indonesia (Persero) Tbk.Cabang Banda Aceh. The instrument of collecting data in this research is questionnaire. The sampling technique used in this study is Simple random sampling. With a total of 110 questionnaires were distributed and just only 97 could be collected. Method of data analysis are Moderate Regression Analysis (MRA) which used as methods of analysis to determine the effect of all the variable involved. The result of this study indicate that sell-efficacy have significant effect on perception of individual learning. team-learning behavior has significant effect on perception of individual learning. In addition abtained results that team-learning behavior has moderated on the effect of sell-efficacy to perception of individual learning on employees PT. Bank Rakyat Indonesia (Persero) Tbk.Cabang Banda Aceh.Keywords: sell-efficacy, team-learning behavior, perception of individual learning

PENGARUH PEMASARAN RELASIONAL TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH DAN KEPERCAYAAN NASABAH TABUNGAN BANK BRI SYARIAH DI KOTA BANDA ACEH Rizky Khaisar Maulana, Mukhlis Yunus
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 1 (2018): Februari
Publisher : Departemen Manajemen

Abstract: The purpose of the research is to know (1) relational marketing condition, customer satisfaction, customer trust, and customer loyalty, (2) influence of relational marketing influence to customer satisfaction, (3) influence of relational marketing to customer trust, (4) customer loyalty, (5) the influence of relational marketing on customer loyalty, (6) the influence of relational marketing on customer loyalty through customer trust and (7) indirect influence of relational marketing on customer loyalty through customer satisfaction and trust. This research was conducted at Bank BRI Syariah in Banda Aceh City, with research object related to relational marketing, customer loyalty, customer satisfaction and customer trust. The number of respondents in this study as many as 150 people with sampling technique done by non probability sampling. The results of research show that: relational marketing obtained average value of 3.52 or lower on scale 4 on the likert scale, customer satisfaction average value of 4.21, customer confidence average value of 4.26 and customer loyalty BRI Syariah bank in the City Banda Aceh average value of 3.60 has not run well because it has a lower value on a scale of 4 on units of Likert scale, because it obtained an average value of 3.5 on units Likert scale. Then relational marketing affects customer satisfaction, relational marketing affects customer's trust, relational marketing affects customer loyalty, relational marketing through customer satisfaction affect customer loyalty and relational marketing through customer trust affecting customer loyalty of Bank BRI Syariah in Banda Aceh CityKeywords Relational Marketing, Satisfaction, Trust and Customer Loyalty

PENGARUH SELF CONGRUITY MEREK TERHADAP LOYALITAS MEREK DENGAN ASOSIASI MEREK DAN PERSEPSI KUALITAS SEBAGAI VARIABEL MEDIASI PADA PELANGGAN TOKO SEPATU BATA DI BANDA ACEH Novi Restia, Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

This study aims to determine the effect of brand congruity on brand loyalty with brand association and quality perception as mediator. The empirical study was conducted on brick shoe store customer in Banda Aceh using questionnaire as research instrument, which the sample in this research is 136 respondents. Non Probability Sampling is used as sampling technique with Purposive Sampling method. The Hierarchical Linear Modeling (HLM) method is used as a data analysis method using the IBM SPSS 25 software. The results of this study indicate that the brand self-congruity has a significant effect on brand loyalty In addition, the results obtained that the variables of brand association and quality perception mediate partially influence Self brand congruity on brand loyalty. The better the self-owned brand congruity, the better the brand association and the perception of quality, the higher the brand loyalty the customer has. Keywords: Self Congruity, Brand Loyalty, Brand Association, Perceived quality.

PENGARUH PERSEPSI KUALITAS PELAYANAN TERHADAP NIAT MEMBELI ULANG YANG DIMEDIASI OLEH KEPERCAYAAN PADA TENAGA PENJUAL DI TOKO RITEL LYRADYBA KOTA BANDA ACEH Diba Nurfath, Sorayanti Utami
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): Februari
Publisher : Departemen Manajemen

This research aims to know the influence of perceived service quality towards repurchase intention with trust of salesperson as the mediating variable. The sample used in this study were 100 people which are the customer of Lyradyba retail store in Banda Aceh. Purposive sampling is used as the sampling technique. The analysis method is Hierarchichal Linear Modelling (HLM) is used as the method of analysis to find out the influence of the variables involved. The results of this research indicates that perceived service quality significantly affect the repurchase intention. In addition to obtain with the result, the trust of salesperson variable partially mediates the influence of perceived service quality towards the repurchase intention. It also suggests that the better the perceived quality given, the higher the trust of the salesperson, and the stronger the repurchase intention of the customer. Keyword: Perceived Service Quality, Repurchase Intention, Trust of Salesperson, Retailing

PENGARUH KUALITAS LAYANAN YANG DIRASAKAN DAN LINGKUNGAN PELAYANAN TERHADAP KEPUASAN EMOSIONAL SERTA DAMPAKNYA PADA PERSEPSI PRODUK DAN NIAT BERPERILAKU DALAM KONTEKS UTILITARIAN SERVICE PADA PASIEN KLINIK SPESIALIS CEMPAKA LIMA BANDA ACEH Zulfikar Salim, M. Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 3 (2017): Agustus
Publisher : Departemen Manajemen

This research aims to understand how the impact of service quality and service environment towards patient emotional reaction, and how their perception towards the quality of product and their intentionof behave. Data’s are required from 123 clients who are visiting to Cempaka Lima Specialist Clinic in Banda Aceh City, Indonesia. The tool of data collective which is used in this research is questionnaire. Path analysis is used as the analysis method to know the direct effect of all variables in this research. Accoerding to path analysis and IBM SPSS 23 found that service quality, service environment, is significant affect emotional satisfaction, the next one is emotional satisfaction is significant affecting product perception and behavioral intention (I,e recommending,re-buying in the same place).Keyword: Service quality, service environment, emotional satisfaction, product perception and behavioral intention

PENGARUH PRAKTEK BERBAGI PENGETAHUAN ORGANISASI TERHADAP KEPUASAN KERJA DENGAN KOMITMEN BELAJAR KARYAWAN DAN ADAPTASI KARYAWAN SEBAGAI VARIABLE MEDIASI PADA PT PUPUK ISKANDAR MUDA ACEH UTARA Muhammad Rizal Fahluvi, Amri
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 2 (2016): November
Publisher : Departemen Manajemen

This study was conduted to examine the effect of Organizational Knowledge Sharing practices against job satisfaction with Employees learning commitment and employees adaptability as a mediating variable study on PT Pupuk Iskandar Muda North Aceh. Respondents in the study were 140 employees of PT Pupuk Iskandar Muda Aceh Utara (Simple random sampling). The analysis model used in this study is path analysis Mediating (Baron Kenny, 1986). Based on result found that organizational knowledge sharing practices is influence positively over job satisfaction, organizational knowledge sharing practices is influence positively over Employees learning commitment, organizational knowledge sharing practices is influence positively over employees adaptability, Employees learning commitment is influence positively over Job satisfaction, employees adaptability is influence positively over Job satisfaction, employees learning commitment and employees adaptability is mediating the relationship between organizational knowledge sharing practices over job satisfaction. Keywords : Organizational Knowledge Sharing Practices, Employees Learning Commitment, Employees Adaptability, Job Satisfaction

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Home Page

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Contact Name Zaida Rizqi Zainul

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Location Kab. aceh besar, Aceh INDONESIA

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Contact Name
Zaida Rizqi Zainul

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jim.manajemen@feb.unsyiah.ac.id

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Kab. aceh besar,

Aceh

INDONESIA