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INDONESIA
Graduasi: Jurnal Bisnis & Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Surakarta
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue " Vol 28 (2012): November" : 7 Documents clear
Penerapan Corporate Social Responsibility Pada Perusahaan Di Indonesia Khususnya Di Sektor Bisnis Atiningsih, Suci
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Abstract

This study objective to determine the application of CSR in companies in Indonesia, the factors that affect the application of CSR and its implications on the business sector. This is a type of descriptive qualitative research which describes and analyzes the implementation of CSR in companies in Indonesia and its implications in the business sector. This study uses secondary data including data on the implementation of CSR is compiled from various sources of literature. Technical analysis of the data using the flow of data collection activities, interpret, and ends with a conclusion.This study shows CSR in Indonesia implemented by many large companies both private and state-owned (SOE), but most still view CSR as charity or charitable activities rather than as a long-term corporate strategy. Motivation to implement more CSR as social-spiritual motives. implementation of CSR is determined by the value of the companys internal corporate leadership, especially the decision. External factors that government regulation into the factors that determine the CSR after the Indonesian government in 2007 set the Limited Liability Company Act, which requires CSR for companies dealing in natural resources. This rule invites the agree and disagree of the substance of CSR: voluntary or mandatory. The argument is a social problem or public interest is not a realm of responsibility of business organizations, but the responsibility of the public sector (state). Implementing CSR should be left entirely in the business sector or the third sector.
Peran Moderasi Pengetahuan Produk Dan Keinovativan Pelaku Bisnis Dalam Pengaruh Dimensi Pertimbangan Pada Niat Menjadi Nasabah Bank Syariah, Studi Pada Pengusaha Kecil Dan Menengah Di Surakarta Nurtantiono, Andri
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Abstract

This study objective to analyze the influence of Attitude, Subjective Norm and Perceived Behavior Control The Intention Of Becoming Customer moderated by Knowledge Products And Innovation. The problems posed and formulated is: Do Attitudes, Subjective Norms and Control of the perceived behavior of the business together and the partial effect on the intention to customers of Islamic banks in the city of Surakarta, whether the moderating effect of product Knowledge Attitude, Subjective Norms and Perceived Behavior Control of Intention to be a customer, and whether the level of business innovation moderate the effect of Attitude, Subjective Norm and Perceived Behavioral Control of Intention to customers.Data analysis was performed with the Multiple Regression and Test Interactions to analyze the influence of moderating variables and the level of Product Knowledge Innovation, showed that (1) Attitude, Subjective Norms and Perceived Behavioral Control jointly affect a customers intent, (2) Partially, attitude does not significantly influence the intention to customers of Islamic banks in the city of Surakarta. While variable Subjective Norms and Behavioral Control of perceived intention to significantly affect customers, (3) Knowledge of good products do not moderate the influence of attitude on intention as a customer, Subjective Norms intentions as a customer and. Perceived behavior control to intention as a customer, (4) Rate of Innovation moderating effect only on Subjective Norms and Perceived Behavioral Control of intention to become a customer.
Penerapan Corporate Governance Sebagai Upaya Untuk Mengurangi Praktik Earnings Management di Perusahaan Go-Public Widianingsih, Yuni Pristiwati N.
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Abstract

      This study investigates the application of corporate governance to reduce earnings management on go-public firms.The results show that the proportion of independent commissioners has significant effect on earnings management; larger proportion of independent commissioners in the boards is associated with lower level of earnings management. Size of commissioners and leadership of independent commissioners have insignificant impact on earnings management. The proportion of independent director impacts significantly to the earnings management, larger proportion of independent director results on lower level of earnings management.  Further size of director is positively associated with lower level of earnings management. Yet, audit committee is negatively associated with earnings management.             This research provides evidences that effective board of commissioners, audit committee and board of directors are reducing earnings management.
Pengaruh Citra Produk Dan Periklanan Terhadap Keputusan Pembelian Jahe Wangi CV. INTRAFOOD Hidayat, Murshid; Istiyanto, Budi
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Abstract

Seeing the development of business growth beverage products Ginger: Jahe Mantap, Jahe Wangi Sido Muncul, Jahe Merah, and other products that bervarian ginger, competing to market their products. In order to attract buyers will require a good brand image and advertising heavily. Formulation of the problem in this study: 1) Is there any effect on the product image and advertising on purchase decisions? And 2) Which are the most dominant among the product image and advertising on purchase decisions?. The purpose of this study: 1) To determine the influence of advertising and the image of the product on purchase decision, and 2) to determine which is the most dominant among advertising and product image on purchase decisions.,The hypothesis is: 1) product image positive influence consumer purchasing decisions, 2) Advertising positive influence on consumer purchasing decisions; 3) Advertising has the most dominant effect influencing purchase decisions of fragrant ginger CV. Intrafood.Alat analysis used in the study were: Validity, reliability testing, regression analysis, t test, F test, and R2 The conclusion of this study were: 1) There is a positive and significant correlation between the image of the product on purchase decision fragrant ginger CV. Intrafood, 2) There is a positive and significant correlation between advertising on purchase decisions fragrant ginger CV. Intrafood; 3) There is a positive and significant correlation between the product image and advertising on purchase decisions fragrant ginger CV. Intrafood; 4) Advertising is the dominant factor affecting the purchase decision fragrant ginger CV. Intrafood. Based on the conclusion, it can be suggested that the company is expected to continue to maintain and enhance the advertising strategy is to intensify the advertisements in the electronic media and print media are very easily spread. For the image of the companys products is expected to improve the image of the product by improving quality and providing packaging and price that makes consumers interested to buy it.
Analisis Manfaat Informasi Akuntansi Pada Ukm Di Wilayah Kabupaten Sukoharjo Jumingan, Jumingan; Rosita, Rosita
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Abstract

Lack of ability in using accounting information, is one that causes less useful indicator for SMEs to develop their businesses. The purpose of this study was to determine how useful accounting information for small and medium businesses (SMEs) in Sukoharjo This study is expected to provide empirical evidence about the benefits of accounting information on SMEs in Sukoharjo. The population in this study is the SME Regional Sukoharjo while the sample in this study was 50 respondents are SMEs accounting information systems training. The sampling method study using interviews with responden. data analysis technic by comparing existing theories with interviews, if the results of interviews with a number of theories are not the same then the results of this study means that information is not useful accounting for Sukoharjo SMEs in the region. The results showed that the education / training, accounting information can be useful and can be applied in SMEs Sukoharjo
Pengalaman Konsumen Membangun Kepuasan dan Loyalitas Konsumen (Studi Empiris Pada Konsumen Paragon Mall Semarang Ardyan, Elia
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Abstract

This paper determine the effect of customer experience on customer satisfaction and loyalty. Population of this research arecustomer of Paragon Mall Semarang. The Number of Sample about 188 respondents. This research use Structural Equation model as its analysis. The result of this research are customer experience have positif and significants on customer satisfaction, customer satisfaction have positif and significant on customer loyalty, and customer experience have positif and significant on customer loyalty.
Pengaruh Fear Appeals, Endoser Dan Jingle Dalam Iklan Suzuki Nex Di Televisi Versi Band Sm*Sh Terhadap Respon Konsumen Sanjaya, Dhida Surya; Kusasih, Ida Ayu K. R.
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Abstract

Promotion is one way to introduce a product to the public. One of the media that has been chosen to conduct a campaign is advertising on television. From a variety of attractions offered by an advertisement on television such as fear appeals, endoser, and jingles.  From attractions makes the advertisement  get a response from consumers

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