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E-Journal Of Cultural Studies
Published by Universitas Udayana
ISSN : 23382449     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Cultural studies constitutes an interdisciplinary area critically discussing socio-political contexts of various cultural practices in society. Its focus is on the relation among such cultural practices and the power controlling them. Cultural studies was pioneered by the Centre for Contemporary Cultural Studies (CCCS) of the University of Birmingham, England, in 1960s. Unlike what has been a tradition in the modern epistemology, cultural studies is concerned with what human emancipation aims at. Therefore, cultural studies does not only refer to a theoretical-conceptual matter but also to the location and critical action in which it manifests itself.
Arjuna Subject : -
Articles 251 Documents
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UPIN IPIN ANIMATION: THE MEDIA OF MALAYSIA'S IDENTITY POLITICS Gede Pasek Putra Adnyana Yasa; I Nyoman Darma Putra; I B Gde Pujaastawa; I Nyoman Larry Julianto
E-Journal of Cultural Studies Vol 16 No 3 (2023): Volume 16 Number 3 August 2023
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2023.v16.i03.p04

Abstract

"Upin Ipin" animation is a popular children's film series in Indonesia, including Denpasar from 2010-2023. The Upin Ipin animation shows the background of a Malaysian village with its own culture, and the characters who play a role in it can represent the Malay-Malaysian identity and the various tribes that exist in Malaysia. The research used qualitative methods, and data were analyzed using discourse analysis theory and ideology theory. The results show that the issue of Malay-Malaysian identity plays a role in the production of Upin Ipin animation. The identity is visualized through the characters in the story, along with the environment that considers the socio-cultural background of the local Malaysian community. The construction of the environment, socio-cultural life, religion and culture, and language represent the Malaysian identity. This article contributes to the understanding that Upin Ipin animation is not just entertainment but a medium to introduce the Malay-Malaysian cultural identity. Keywords: animation, Upin Ipin, identity politics, Malaysia

Page 26 of 26 | Total Record : 251

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