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E-Jurnal Manajemen Universitas Udayana
Published by Universitas Udayana
ISSN : 23028912     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and entrepreneurship that certainly have never been published. E-Jurnal Manajemen is published every month by Management Study Program.
Arjuna Subject : -
Articles 20 Documents
 1   2 
Search results for , issue "Vol 3 No 3 (2014)" : 20 Documents clear
Pengaruh Sifat Materialisme dan Kecanduan Internet Terhadap Perilaku Pembelian Impulsif Secara Online Regina Giovanna Winatha; I Putu Gde Sukaatmadja
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study was conducted to determine the influence of materialism and internet addiction on online impulse buying behavior. Number of samples of this study was 140 respondents who have been through certain criteria. Based on the regression analysis and Moderate Regression Analysis (MRA),each of materialism and internet addiction significantly has positive effect on online impulsive buying behavior, but materialism are not shown to act as a moderating the relationship between internet addiction and online impulse buying behavior. Online marketers in Indonesia are advised to shows more the benefits of the product by promoting the emotional element, so that consumers feel their ownership of the product will make it happier and look better. Marketers can use social media to spread information as well as interact with consumers, so that consumers can easily get information about existing products and promotions.
PENGARUH PROFITABILITAS DAN RISIKO KREDIT TERHADAP CAPITAL ADEQUACY RATIO DAN HARGA SAHAM Ni Putu Tika Andriani Satrigraha; Ida Bagus Anom Purbawangsa
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Investment decision by investor can be influence by stock price of the firm. Firm must be pay attention in financial management to keep stock price in high level that can reassure the investor to invest capitals in firm. This study purposed to detect relation between profitability and credit risk to capital adequacy ratio and also stock price at banking sector with fifteen firms as samples from twenty nine firms in populations that used purposive sampling as sampling technique. Path analysis used to analyze this observation. The result found that profitability has no significant effect to capital adequacy ratio but positive significant to stock price; credit risk related negative significant to capital adequacy ratio but has no significant influence to stock price and profitability; at last found that capital adequacy ratio has no significant impact to stock price.
PENGARUH BRAND TRUST, CUSTOMER SATISFACTION, DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP BRAND LOYALTY Ayu Stia Rini; Eka Sulistyawati
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Aqua is a brand of Bottled Drinking Water (bottled water) which became one of the favorites in Indonesia. Brand loyalty is a positive attitude in making purchases over to a brand over time despite situational influences and marketing efforts have the potential to lead to brand switching. There are several variables that affect brand loyalty, such as brand trust, customer satisfaction, and Corporate Social Responsibility (CSR). This study aimed to determine the influence of brand trust, customer satisfaction, and brand loyalty on CSR to Aqua in Denpasar City. The sample used there are 120 respondents with purposive sampling method. The data analysis technique used is multiple linear regression analysis techniques. Based on the results of analysis show that partially brand trust and CSR are positive effect and significant on brand loyalty. As for the customer satisfaction is positive effect and not significant on brand loyalty.
Pengaruh Corporate Social Responsibility terhadap Corporate Image dan Perilaku Word of Mouth Lily Sura Ningrum; I Ketut Nurcahya
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Business paradigm is changing. CEO was only oriented to the shareholder. Today, CEO must be oriented to the stakeholders too. Business people are having a good deal by doing the social responsibility or known as Corporate Social Responsibility (CSR). CSR is the effort that corporate did to decrease the negative impact and increase positive impact from their activity. The purpose is analyzing the influence of CSR to corporate image and WOM behavior and also to analyze the mediation of corporate image through CSR and WOM behavior. Using the structural equation modeling method, the result shows that CSR influenced to corporate image and WOM behavior whereas corporate image has the role of mediation. Keywords: corporate social responsibility, corporate image, WOM
Faktor-faktor yang Mempengaruhi Konsumen dalam Keputusan Pembelian Smartphone BlackBerry (Studi Kasus di kota Denpasar) Kusuma Yudha
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Along with the times , telecommunications technology to increase the effectiveness and efficiency of the business but also has become a lucrative business area . The era of telecommunications technology have plagued the joints of human life , where the use of telecommunications technology to help ease the job . several factors such as cultural , personal , social, and psychological participate in decisions affecting consumer purchase of telecommunications equipment , which in this case is the BlackBerry smartphone . there are many things about the behavior of consumers in making purchasing decisions such as , for example, searching for information about items to be purchased , make a purchase , then the post-purchase behavior . Tidah a blackberry smartphone has become a necessity telekomunikasu , but has become a lifestyle trend today . Consumer behavior is influenced by cultural factors , social , personal , and psychological influence consumers in making purchasing decisions blackberry smartphone . Keywords: consumer behavior, purchasing decisions.
Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Good Deal Restaurant Putu Bayu Dewangga Primananda; Putu Yudi Setiawan
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Perception of service quality is reflected in consumers assessment of the realities and expectations of the service he felt. Tangibles, reliability, assurance, responsiveness, and empathy are the five dimensions of service quality. Some 126 respondents were selected as the study sample. Multiple linear regression analysis techniques as data analysis techniques used in testing the impact of service quality on customer satisfaction on Good Deal Restaurant. Results of testing of physical evidence, reliability, assurance, responsiveness, and empathy as a dimension of service quality on customer satisfaction in a Good Deal Restaurant showed a significant positive effect. The results of this test indicate that consumer satisfaction visited Good Deal Restaurant is affected by the quality of service offered. Key words: tangibles, reliability, responsiveness, assurance, emphaty
Pengaruh Kompensasi dan Lingkungan Kerja Terhadap Kepuasan Kerja dan Kinerja Karyawan pada Karma Jimbaran I Putu Sedhana Yasa; I Wayan Mudiartha Utama
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Employee performance has a major contribution in the achievement of corporate goals. High performance is influenced by employee satisfaction in terms of receiving compensation and satisfaction with the work environment. This study aims to determine the effect of compensation and work environment on job satisfaction and performance. The study was conducted at the Karma Jimbaran by involving all employees. Data sourced research of primary and secondary data were collected through interviews and distribution of questionnaires. The data analysis technique used in this study is the technique of path analysis. The results showed that a positive and significant direct job satisfaction and performance is affected by the compensation and work environment. Keywords: compensation, work environment, job satisfaction and performance
Pengaruh Lingkungan Situasional Terhadap Pemilihan Tempat Belanja Minimarket di Kota Denpasar Wayan Sukmantara; Ni Wayan Sri Suprapti
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Situational environment is one of trigger that can affect consumer behavior. That contains five characteristics that each characteristic have different effect to make consumer choosing a place to shopping. The purpose of this research is to know how major difference and the probability among situational environment affect consumer in Denpasar to choosing Minimarket as their main-shopping place. This research use 150 respondent that have been decided by purposive sampling technique. The method that used in this research is descriptive and inference statistic, such as logistic regression. The result of this research showed that situational environment have partial effect to choosing Minimarket in Denpasar and have a variant possibilities on each situational characteristics.
Pengaruh Perbedaan Jenis Kelamin Dan Kontrol Diri Terhadap Keputusan Pembelian Impulsif Produk Parfum Laksmitha Widya Astari; I Gusti Ngurah Jaya Agung Widagda K.
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Perfume which is one of the lifestyle product has become part of the interface that can support a person’s self-confidence. This causes consumers often feel need to buy an expensive perfumes and irrational judgment to fulfill desire to look perfect and in order to follow current trends. Phenomenon of this irrational purchase encourages impulse buying. The aim of this study was to determine the effect of gender differences and self-control in purchase decision perfume products. Results of this research that gender and self-control significantly influence impulsive buying perfume products. Keywords: gender, self-control, perfume, impulse buying.
PENGARUH DIMENSI KUALITAS LAYANAN JASA TERHADAP KEPUASAN NASABAH KSP SATYA DHARMA SANTIKA Putu Agus Surya Eka Prasetya
E-Jurnal Manajemen Vol 3 No 3 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Untuk meningkatkan pendapatan dan mengatasi kesenjangan sosial di masyarakat pemerintah harus mengarahkan pertumbuhan ekonomi dengan cara memperhatikan usaha kecil menengah dan ekonomi lemah. Perkembangan koperasi simpan pinjam pada saat ini sangat dipengaruhi oleh  layanan jasa yang memiliki dimensi seperti empati, jaminan,daya tanggap, keandalan dan bukti langsung. Tujuan penelitian ini untuk mengetahui apakah pengaruh dimensi kualitas layanan jasa tersebut terhadap kepuasan nasabah pada Koperasi Simpan Pinjam Satya Dharma Santika di Denpasar. Untuk memecahkan masalah disebarkan kuesioner dengan sampel yang dijadikan responden sebanyak 89 orang dengan metode purposive sampling dan hasilnya diolah dengan teknik analisis deskriptif, dan analisis regresi linier berganda dengan program SPSS 15.0 for windows. Berdasarkan hasil analisis dimensi kualitas layanan jasa yang terdiri dari empati, jaminan,daya tanggap, keandalan dan bukti langsung memiliki pengaruh signifikan terhadap kepuasan nasabah, hal ini ditunjukkan oleh nilai uji F yang < 0,05 dan variabel paling dominan adalah variabel empati sebesar 0,232. Kesimpulannya adalah dimensi kualitas layanan jasa secara simultan dan parsial berpengaruh signifikan terhadap kepuasan nasabah. Berdasarkan kesimpulan dan hasil analisis dapat diajukan saran yaitu meningkatkan variabel empati dengan cara meningkatkan pelayanan yang langsung berhubungan dengan nasabah, keramahan membangun citra positif dan menjaga kepercayaan nasabah. Kata Kunci :  ekonomi, koperasi, layanan jasa  

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