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E-Jurnal Manajemen Universitas Udayana
Published by Universitas Udayana
ISSN : 23028912     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and entrepreneurship that certainly have never been published. E-Jurnal Manajemen is published every month by Management Study Program.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol 3 No 4 (2014)" : 20 Documents clear
Pengaruh Kredibilitas Celebrity Endorser dan Kewajaran Harga Terhadap Niat Beli Konsumen Wanita Pada Online Shop Produk Pakaian Ni Made Mahadewi Indraswari; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this study was to determine the influence of celebrity endorser credibility is seen from the attraction, confidence, expertise and fairness of the price to the consumer's purchase intention in online women clothing shop products. The study was conducted in the city of Denpasar by taking a sample of 110 respondents using purposive sampling method. Collecting data using a questionnaire instrument with a 5-point Likert scale. Hypothesis testing is performed by multiple linear regression. Based on the results of the study, it was found that the variable attractiveness, confidence, expertise, and price reasonableness positive and significant effect on purchase intention. Based on the results of this study suggested that marketers utilize celebrity endorser credibility, as well as set a reasonable price. Through this strategy the expected consumer purchase intention in online shopping for women's clothing will increase. Persuasive and affective consumer will be easily influenced by the credibility and reasonable pricing for consumers in enhancing their purchasing intentions.
Pengaruh Kompetensi dan Kecerdasan Emosional Terhadap Kinerja Karyawan Si Doi Hotel dan Restaurant Legian I Gusti Ngurah Karmandita; Made Subudi
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to determine the effect of competence, and emotional intelligence on the performance of the employees either simultaneously or partially. The study was conducted at Si Doi Hotel and Restaurant in Legian with using employees as respondents of the study. Data collected through interviews, observations, and questionnaires. The data analysis technique used is multiple linear regression to determine the effect of variables simultaneously and partially emotional intelligence competencies and the performance of employees. Based on the results of analysis show that simultaneous variables and emotional intelligence competencies have a significant effect on employee performance. Partially variables competencies and emotional intelligence significant positive effect on employee performance Si Doi Hotel and Restaurant, Legian.
Pengaruh Brand Image dan Product Knowledge Terhadap Purchase intention Produk Tas Tiruan Di Kota Denpasar Ni Luh Gede Wahyuni; Gede Suparna
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study explains the impact of brand image and product knowledge to purchase intention imitation handbag products in Denpasar. The purpose of the study was to determine the impact of brand image and product knowledge on purchase intention imitation handbag product users in the city of Denpasar. 120 respondents involved in this study that were choosen by purposive sampling technique. The data obtained were then analyzed using multiple linear regression analysis. The results showed that the brand image and product knowledge and a significant positive effect on purchase intention of products imitation bag in Denpasar. It can be concluded that brand image and product knowledge can affect the purchase intention of products imitation bag in Denpasar
Pengaruh Switching Cost dan Switching Intention Terhadap Word-Of-Mouth Terhadap Konsumen Provider Seluler Telkomsel di Kota Denpasar Made Ayu Nata Pradnyawati; I Gusti Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The aim of this research was to find out the impact of switching cost and switching intention toward word-of-mouth on provider service Telkomsel’s consumer in Denpasar. The data that used in this research collected by distributing questionnaires to 110 respondents in Denpasar. Path analysis was used to analyze the hypothesis’ in this study. Based on statistical calculation, hypothesis one is supported because switching cost significantly impacts switching intention, switching intention significantly impacts word-of-mouth, and switching cost significantly im pacts word-of-mouth on Telkomsel’s consumer, so that hypothesis two and three are supported. The implications of this study for the company is Telkomsel’s consumer can be maintained as long as switching costs increase and be considered as switching barriers. Keywords: switching cost, switching intention, word-of-mouth
Aplikasi TAM, Persepsi Risiko, dan Kepercayaan dalam Menjelaskan Niat Masyarakat Menggunakan Internet Banking Ni Putu Sulastini; I Gde Ketut Warmika
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Internet banking is facility from bank to customers for anytime and anywhere banking activities. Intention people use internet banking in Indonesia is lower than the rapid use of internet. The aim of this research is to know influence of Technology Acceptance Model(TAM) which consists of perceived ease of use and perceived of usefulness, and additional perceived of risk and trust in intentions using internet banking in Denpasar. Data collected by questionnaires for 190 respondents by purposive sampling method. Analysis technique in this study was multiple linear regression analysis. The result was found each of the variables on TAM and trust has positive significant effect, while perceived of risk has negative significant effect on the intention to use internet banking.Keywords : technology acceptance model, perceive of risk,  trust, intention, internet banking 
Pengaruh Tingkat Perputaran Kas, Tingkat Suku Bunga Kredit Dan Pertumbuhan Kredit Terhadap Profitabilitas Lembaga Perkreditan Desa (LPD) Di Kecamatan Tegallalang, Gianyar I Wayan Joni Arta; I Ketut Wijaya Kesuma
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Lembaga Perkreditan Desa (LPD) is a non-bank financial institutions that are not regulated by Indonesian Banks regulations, but regulated and authorized by the Bali Provincial Regulation no. 8 of 2002 and LPD management fully assigned to the desa pakraman concerned. The uniqueness of LPDs can be a main attraction for the community, so that with the advantage LPD is expected to compete with other financial institutions in the form of profit through improved performance as measured by profitability ratio. Profitability is measured using one of several ratio of profitability ratio, which uses the calculation of Return On Assets (ROA). To achieve high profitability it is necessary to attention to several factors that affect. This study aims to determine the influential of cash turnover, level of credit interest rates and credit growth to profitability. This research was conducted at Lembaga Perkreditan Desa (LPD) in the Tegallalang District of Gianyar. Secondary data was used in this study is 2009-2012 financial statements. Method of analysis used is the multiple linear regression. The results of analysis of this study is cash turnover and level of credit interest rates have a significant effect on profitability, while the credit growth is not significant influential on profitability. Keywords: Profitability, cash turnover, credit interest rate, credit growth.
Pengaruh kompensasi Finansial dan Gaya Kepemimpinan terhadap Kepuasan Kerja Karyawan dan Organizational Citizenship Behavior (OCB) pada Hotel Alit's Beach Bali Angelina Angelina; Made Subudi
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Job satisfaction and OCB will reflect the positive attitude of each individual in completing tasks and loyalty to the company. This study focused on Alit's Beach Hotel Bali, Sanur. Total samples are 70 employees without leaders, using probability sampling methods. The study used path analysis model. The test results showed thatthe financial compensation affect significantlyon employee job satisfaction, significant effect of leadership style on employee job satisfaction, financial compensation significant effect on OCB, and leadership style significantly influence OCB and job satisfaction have a significant effect on OCB. Keywords: financial compensation, leadership style, job satisfaction, and organizational citizenship behavior (OCB)
PERAN PERSEPSI KUALITAS PRODUK DALAM MEMEDIASI PENGARUH GAYA HIDUP TERHADAP NIAT BELI HANDPHONE SAMSUNG GALAXY DI KOTA DENPASAR Linda Indrayani; I Nyoman Nurcaya
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this research is to find out how internal and external factors from a product can impact the customer’s intention to buy the product. This research was held in the capital city of Bali, Denpasar. This research explains about how quality perception as external factor mediates the impact of lifestyle to purchase intention of Samsung Galaxy. The sample in this research is 150 who don’t have product Samsung Galaxy in Denpasar. According to the result, lifestyle impacts  perceived product quality significantly and perceived product quality impacts purchase intention significantly. Keywords: lifestyle, perceived product quality, purchase intention
Pengaruh NPL terhadap ROA dengan Mediasi CAR dan BOPO Pada Perbankan Indonesia Kadek Indah Maheswari; I Made Surya Negara Sudirman
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

To implement the function of intermediation, banks which deal with the source risks from one of the main activities that is banking activity funds in the form of credit. Ho and Sounder (1981) in his seminars paper state that banks always define the higher rate of interest from the funds of rate interest to get a positive spread as a premium on the risk and to get a profit . The purpose of this research was to determine the effect of NPL on ROA , CAR and ROA with the mediation of banks in Indonesia. The sampling method used was purposive sampling which resulted in a total sample of 18 banks. By using path analysis results of the research found that NPL as a proxy of credit risk has negative effect of profitability with ROA is a proxy. NPL also has negative effect of CAR which is a proxy of capital adequacy and BOPO which is a proxy of operational efficiency. CAR and BOPO mediated partially from the influence on ROA. The results of the study supports all of hypothesis in this study .
Peran Kebiasaan Membaca Label dalam Memediasi Pengaruh Variabel Demografi terhadap Niat Membeli Produk Hijau Merek Natur-E di Kota Denpasar Yuliana Putri; Gede Suparna
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

As for the purpose of this research is to determine the role of reading labels to mediate the effect of demographic variables on purchase intention green product Natur-E in Denpasar. Number of samples of this study was 100 respondents who been through certain criteria. Based on Baron and Kenny Steps and Sobel Test demographic has positive on purchase intention and reading label, and then reading label has positive on purchase intention green product Natur-E in Denpasar. This study also showed that reading label mediate positive demographic on purchase intention green product Natur-E in Denpasar.

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