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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) MABIS: Manajemen dan Bisnis JUMAN Tools (Jurnal Manajemen Tools) CIVITAS: Jurnal Studi Manajemen Management Studies and Entrepreneurship Journal (MSEJ) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Ekonomi Jurnal Pengabdian Masyarakat Akademisi Jurnal Bisnis Administrasi (BIS-A) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Inovasi Jurnal Ilman: Jurnal Ilmu Manajemen International Journal Of Economics Social And Technology Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Kompetitif
Meliza, Juli
Sekolah Tinggi Ilmu Manajemen Sukma
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

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Pengaruh Online Customer Rating, Online Customer Review Dan Brand Ambassador Terhadap Minat Beli E-Commerce Shopee Pada Universitas Prima Indonesia Gregori Datiar Nyimpado; Fenny Krisna Marpaung; M Agung Almusahwir; Adillah Nurhidayah; Ezra Amanda Sihaloho; Juli Meliza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4579

Abstract

The study's overarching goal was to ascertain how Universitas Prima Indonesian students' perceptions of online customer ratings, reviews, and brand ambassadors affected their propensity to use Shopee for online shopping. This study's population consists of all current Universitas Prima Indonesia students. Using the Non-Probability Sampling technique with Purposive samplings and certified Hair et al formula, a questionnaire was randomly distributed using gform to 100 respondents from Universitas Prima Indonesia for the sampling. The statistical package SPSS is used for data processing in this study, which employs dual linear regression. Universitas Prima Indonesian students' interest in purchasing from Shopee and other e-commerce platforms is positively and significantly impacted by brand ambassadors, online customer reviews, and variable online customer ratings.
Co-Authors Adillah Nurhidayah Andini Alfin Anjani Alfin Asri Sanusi Aswin Akbar Dessy Mirawati Sitohang Dina Hastalona Edi Winata Ella Fiana Enjellina Br. Simanjuntak Ezra Amanda Sihaloho Flora Silalahi Gita Afrillia Gregori Datiar Nyimpado Handy Octavianus Isfenti Sadalia Isfenti Sadalia Kartika Sari Lubis Kelvin Khaira Amalia Khaira Amalia Fachrudin M Agung Almusahwir Marpaung, Fenny Krisna Mega Dilla Michael Halim Nawawi Ahmad Nurhalimah Nurhalimah Nurhayati Nurhayati Poppy Harly S Putri Amelia Puspita Putri Sekar Indah Qori Fadhillah Rabiah Anggraini Rahmadani Rani Wahyuni Ratu Valana Dewi Riandani Rezki Prana Rizky Darmawan Roni Marpaung Sindi Oktapia Supriyanto Taslim Taslim