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All Journal JURNAL RELASI STIE MANDALA JEMBER J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Dynamic Management Journal Jurnal Pengabdian Masyarakat Manage Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Mahasiswa Entrepreneurship Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Relasi : Jurnal Ekonomi Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan
Feti Fatimah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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PEMANFAATAN MANAJEMEN PEMASARAN SECARA ONLINE MELALUI APLIKASI INSTAGRAM PADA TOKO MADINAH KALISAT Silvi Wardiyah; Feti Fatimah; Yohanes Gunawan Wibowo
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2813

Abstract

Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims to explain and analyze the use of STP (Segmenting, Targeting, Positioning) and marketing mix (Marketing mix) in online marketing through the Instagram application at the Medina Kalisat Shop. This study uses qualitative research with descriptive methods. From the results of the analysis that has been carried out, the researcher concludes that Toko Madinah has implemented STP well. The results of the analysis of the marketing mix (marketing mix), the company pays attention to the variables from the STP (Segmenting, Targeting, Positioning) of a company so that online marketing management can run smoothly. effective and efficient. Toko Madinah still has limited knowledge in marketing through Instagram so that the function of social media that they have is not optimal. Suggestions for optimizing online marketing through Instagram are by utilizing the features of Instagram videos, Live videos, Instagram stories, and shopping tags.
PENGARUH MARKETING MIX DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI O’OCONG PANCING AMBULU Andhika Putra Andryan Maharani; Feti Fatimah; Ahmad Izzudin
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (616.128 KB) | DOI: 10.36841/jme.v1i11.2484

Abstract

A high level of purchase of a product is proof that a business is growing well. So a company is required to always be innovative in marketing products at affordable costs that are attractive to consumers. Similarly, because of the rise of similar businesses, O'ocong Pancing, which is engaged in trade, must plan an appropriate strategy. Therefore, this research was conducted to examine the appropriate strategy for the company. The purpose of this research is to examine the influence of the marketing mix and service quality on purchasing decisions. There are five dimensions used for the marketing mix, namely: (X1) product, (X2) price, (X3) place, (X4) promotion, and (X5) service. The research uses quantitative methods, and 130 samples are involved with the criteria of consumers of O'ocong Pancing. After the data is collected, it is tested using multiple linear regression with the T test as a hypothesis test. The results showed that there was a significant positive effect of service on purchasing decisions. Promotion, place, price, and product dimensions do not significantly affect the partial decision.
PENGARUH GAYA HIDUP, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BARBERSHOP DEN BAGOES TANGGUL JEMBER Bagus Yurico; Feti Fatimah; Jekti Rahayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.552 KB) | DOI: 10.36841/jme.v1i11.2535

Abstract

Haircut is a necessity for people every month, men are no exception. To fulfill these needs, haircut services have sprung up that offer haircuts to special men's hair care. The form of business for men's haircut services is a barbershop. This study aims to analyze and test the role of lifestyle, brand image and service quality on customer satisfaction at Den Bagoes Barbershop Tanggul. The type of data in this study uses quantitative data in the form of online questionnaires. The sample population used in this study was 140 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. Data collection techniques using a Likert scale. The analytical tool in this study uses multiple linear regression analysis supported by instrument testing, classical assumption testing and hypothesis testing. The results of this study prove that lifestyle has a significant effect on customer satisfaction. Brand image has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. The coefficient of determination in the variable model is 0.631. From these values ​​it can be concluded that lifestyle, brand image and service quality have a contribution of 63.1% to the formation of variations in customer satisfaction values, while the remaining 36.9% is explained by other factors outside the model.
SYSTEMATIC LITERATURE REVIEW: KEPUTUSAN PEMBELIAN PADA WARUNG MAKAN DI JEMBER Renaldy Dwi Oktaviansyah; Feti Fatimah; Jekti Rahayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.622 KB) | DOI: 10.36841/jme.v1i7.2334

Abstract

This study discusses the factors that influence consumer purchasing decisions at restaurants in Jember. By using a systematic literature review method consisting of three stages, namely, planning, implementation, and reporting. The research data was obtained from Google Scholar published in 2014 to 2021, the initial research found in this study was 438 articles, and the total research used was 12 articles as data sources and will be analyzed further. This study only uses research with a quantitative approach. The results of a systematic literature review of all published studies state that the factors that influence consumer purchasing decisions at restaurants in Jember are very diverse, namely, Store Atmosphere, product, price, promotion, place, Taste, Service Quality, Facilities, advertising, and lifestyles. The main factor that influences is the place where consumers are not likely to find products that are outside the reach of consumers. The location factor is also a factor that determines the success of a business. Place strategy is one of the most important determinants in consumer behavior, companies must choose a strategic location in placing their shop (restaurant) in an area / area close to crowds and community activities.
KINERJA KARYAWAN DILIHAT DARI PENERAPAN NILAI-NILAI ISLAMI, GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI Wahyu Agung Adji Purnomo; Feti Fatimah; Rusdiyanto Rusdiyanto
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3222

Abstract

The development of the business world in the current era is increasing rapidly, both in the industrial and service sectors. In fact, the existence of the sharia industry in the last decade has been increasingly widespread in various parts of the world, and is also developing in countries with a Muslim minority population. The tourism industry is of course very closely related to the accommodation business, especially the sharia hotel business, especially sharia hotels, which is one of the business sectors that offers good profits, because now modern people who go out of town for work or just for vacation really need lodging or hotel services. In this research was conducted to influence the influence of the application of Islamic values, leadership style, and organizational culture on employee performance. This study uses multiple linear regression testing. The population used is Seven Dream Syari'ah Hotel and Resto employees. As for sampling with non-probability sampling method as many as 35 respondents. The results of the partial test (t test) show that the application of Islamic values, leadership style, and organizational culture has a positive and significant effect on the performance of Seven Dream Syari'ah Hotel and Resto employees.
Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah Feti Fatimah; Mega Wahyu Rhamadanita; Mohammad Sofianto
RELASI : JURNAL EKONOMI Vol 15 No 2 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i2.316

Abstract

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market
ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA JASA PENGIRIMAN BARANG JNE DI BESUKI Kurnia Firmanda Jayanti; Feti Fatimah; Ahmad Izudin
RELASI : JURNAL EKONOMI Vol 18 No 1 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i1.530

Abstract

This research was conducted to see the effect of service quality, promotion and price on customer satisfaction. This research was conducted at the Besuki branch of JNE. Sampling was done by random sampling technique where all the population was taken at random to be the research sample. This is done to increase customer satisfaction at JNE Besuki branch through service quality, promotion and price. The analytical tool used is multiple linear regression to determine service quality, promotion and price on customer satisfaction. The results show that service quality affects customer satisfaction, promotion affects customer satisfaction, price affects customer satisfaction. Keyword : service quality, promotion, price, customer satisfaction
Pengaruh Marketing Mix Dan Perilaku Konsumen Terhadap Keputusan Pembelian Di Minimarket Siti Nurjanah; Feti Fatimah; Akhmad Fahrur Rozi
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.581

Abstract

This study aims to determine and analyze the influence of marketing mix and consumer behavior on decisions partially. The theories used in this research are marketing management theory, marketing mix theory, and consumer behavior. This research was conducted on consumers. This type of research is quantitative using purposive sampling method using a sample of 120 respondents. This study uses non-probability sampling as a sampling technique. by using a multiple linear regression test tool, which uses the SPSS software version. Based on the results of the partial test, it can be concluded that the marketing mix variable has a significant effect on purchasing decisions at the Bin Hasyi Tegalsari Minimarket and the consumer behavior variable has a significant effect on purchasing decisions at the Bin Hasyi Tegalsari Minimarket. Keywords: Marketing Mix, Consumer Behavior, Purchase Decision
Analisis Kualitas Pelayanan Berbasis Sustainable Marketing Pada UMKM Feti Fatimah; Wenny Murtalining Tyas
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.660

Abstract

MSMEs must continue to maintain customer loyalty even though these MSMEs are located in rural areas. MSMEs in rural areas affect the rate of economic growth in rural areas as well as in Balung Lor Village. MSMEs in this village must immediately get up so that the economy in Balung Lor Village will recover after suspended animation due to the Covid 19 pandemic. The purpose of this study is to analyze the quality of services based on sustainable marketing at MSME Restaurants so that MSMEs are able to continue to grow. The Restaurant MSME was chosen because this MSME was very affected by the Covid 19 pandemic. The type of research was quantitative. The population in this study is the consumer of MSME Restaurants in Balung Lor Village. Using Importance Performance Analysis. The average service gap is -0.438, which describes the service that is not as expected by consumers, so it is necessary to improve the quality of services based on sustainable marketing at MSME Restaurants so that consumer loyalty continues to increase.
Pengaruh Harga, Kualitas Produk, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mobil Suzuki Ertiga Di Deller Suzuki Jember Duta Pamungkas; Feti Fatimah; Yohanes Gunawan Wibowo
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.662

Abstract

Business competition in the automotive world is getting tougher, especially in the competition for car production. The fact that car sales continue to increase. This condition makes the company increasingly increase innovation by launching new products to increase market share. The purpose of this study was to determine (1) the effect of price on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember, (2) the effect of product quality on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember, (3) the effect of brand image on purchasing decisions for the Suzuki Ertiga. at Deller Suzuki Jember, (4) Quality of service on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember. The sample in this study was 165 respondents. The sampling technique used non-probability sampling using purposive sampling. From the results of this study it is stated that the price has a positive and significant influence on the purchasing decision of the Suzuki Ertiga Car at Deller Suzuki Jember, Product quality has a positive and significant influence on the purchasing decision of the Suzuki Ertiga Car at Deller Suzuki Jember, Brand image has a positive and significant influence on the decision. the purchase of a Suzuki Ertiga Car at the Deller Suzuki Jember, the quality of service has a positive and significant influence on the decision to purchase a Suzuki Ertiga at the Deller Suzuki Jember.
Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi Ahmad Izudin Ahmad Izzudin Akhmad Fahrur Rozi Akhmad Iqbal Aniko Andhika Putra Andryan Maharani Arini Isfahila bachtiar apriyanto Bagus Yurico Diana Novita Fitriani Dino Angga**, Budi Santoso* Duta Pamungkas Dwi Oktavia Nirmalasari Erica Bella Oktavia Fadhol Ibrahim Fira Dinan Haris Hermawan Imam Syaiqoni Ira Puspitadewi S Isfahila, Arini Jekti Rahayu Jekti Rahayu Kanta Dimas Prayogi Kosjoko Kosjoko Kosjoko Kurnia Firmanda Jayanti Lutfillah, Vina M. Naely Azhad Maulida Feren Arta Mevia Mega Anjar Widyabakti Mega Wahyu Ramadhanita Mega Wahyu Rhamadanita Mohammad Faesal Sodikin Mohammad Faisal Azroi Mohammad Sofianto Mohammad Ubait Hisni Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Ma’rifah Rahmadita Elsa Effendy Renaldy Dwi Oktaviansyah Resa Yova Ferdiansa Rihadatul Aisylia Nuri Rusdiyanto Rusdiyanto S, Wahyu Eko Sandi Pratama Silvi Wardiyah Siti Nurjanah Sonnia Pritantiwi Suwarno Suwarno Verdiyanto Verdiyanto Vina Lutfillah Wahyu Agung Adji Purnomo Wahyu Eko S Wenny Murtalining Tyas Yohanes Gunawan Yohanes Gunawan Wibowo Yohanes Gunawan Wibowo Yusron Rozzaid Zulfahmi Zulfahmi