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All Journal TAFAQQUH: Jurnal Hukum Ekonomi Syariah Dan Ahwal Syahsiyah JURNAL ILMIAH GLOBAL EDUCATION NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Pendidikan Matematika BEGIBUNG: Jurnal Penelitian Multidisiplin NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Jurnal Ilmiah Global Education DEVOTE: Jurnal Pengabdian Masyarakat Global
Vandita, Lalu Yoga
Alumni Institut Agama Islam Ibrahimy (IAII) Sukorejo - Situbondo Jawa Timur Indonesia
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : NUSRA: Jurnal Penelitian dan Ilmu Pendidikan

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STRATEGI PEMASARAN PERSFEKTIF ETIKA BISNIS ISLAM Lalu Yoga Vandita
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 2 No. 2 (2021): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, November 2021
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.554 KB) | DOI: 10.55681/nusra.v2i2.144

Abstract

This study aims to find out how the strategies applied by rattan woven entrepreneurs in Monggaas Village, Kopang District, Central Lombok. The type of research used is the type of qualitative research. Data collection techniques using observation, interviews, and documentation. The data analysis used includes three stages, namely data reduction, data presentation and verification/conclusion. The result of this research is that the marketing strategy carried out by the community is in accordance with Islamic business ethics, namely by being honest, selling good quality goods, not using oaths, being generous, and setting prices fairly. The marketing strategy implemented by the people of Monggas Village is simply, sending products to stockists who have spread throughout Indonesia and using the internet to market their products.
Co-Authors Ahmad Taufik Feri Syahrial Johan Wahyudi L. Hasan Ashari Zakir Burhan