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All Journal JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Yusnaidi, Yusnaidi
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY

 1 
Implementasi Strategi Marketing Mix Guna Pengembangan Destinasi Wisata di kabupaten Aceh Jaya Yusnaidi, Yusnaidi; Zhafira, Nabila Hilmy; Damrus, Damrus; Muzakir, Muzakir; Fatmayanti, Fatmayanti
Jurnal Pengabdian Agro and Marine Industry Vol 4, No 1 (2024): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v4i1.8699

Abstract

The creation of tourism-aware youth groups, or Pokdarwis, in various communities along the coast of Aceh Jaya Regency has demonstrated actual awareness of the huge potential of tourism. Pokdarwis Pasie Luah, located in Dayah Baroe Village, Krueng Sabee District, is one of these pokdarwis. Teuku Umar University collaborates with Pokdarwis Pasie Luah through community service activities to improve the quality of human resources in the tourism sector and to develop a marketing mix plan to entice tourists to visit tourist spots in Aceh Jaya. The execution of capacity building training and culinary instruction is the concrete aspect of this community service initiative.  Electric scooters, tents, and advertising materials have also been supplied to assist with promotional operations in order to boost visitor visits. Community service activities that contribute to the empowerment of the Pasie Luah Pokdarwis could serve as a model for initiatives to empower other pokdarwis in Aceh Jaya Regency. So that the results of this community program can be sustained and turned into a movement for all tourist stakeholders to work together to promote the Aceh Jaya tourism sector.
Pelatihan Teknik Copywriting untuk Promosi Wisata Melalui Media Sosial Husen, Tamitha Intassar; Hadi, Fajri; Hidayat, Muhammad Rahmat; yusnaidi, yusnaidi; Fatmayanti, Fatmayanti
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v3i2.8488

Abstract

In the dynamic realm of modern tourism promotion, the influence of social media cannot be ignored. As the digital landscape continues to evolve, the art of copywriting is emerging as an indispensable tool for capturing audiences and driving target market engagement. This article discusses the implementation of copywriting training in the context of promoting tourist destinations on social media platforms. By exploring the interplay between persuasive language, storytelling, and the immersive nature of social media, this article highlights how effective copywriting techniques can transform ordinary travel narratives into engaging and irresistible tales. Through comprehensive analysis of successful campaigns, it uncovers strategies for creating compelling content that resonates with diverse audiences, elicits emotional connection, and ultimately fosters a desire to explore the causes on display. The implementation of this copywriting training has added insight to harness the power of words to arouse the desire to visit and inspire tourists to start a pleasant tour.
BRAINSTORMING PERAN IMTAQ DAN IPTEK BAGI LULUSAN SEKOLAH MENENGAH ATAS DI ERA DISRUPS Nasir, M.; Yusnaidi, Yusnaidi; SI, Mirdha Fahlevi; Badli, Saiful; Ikhsan, Ikhsan
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v3i2.8363

Abstract

Kemajuan teknologi telah berdampak terhadap perubahan sosial. Menghadapi perubahan dunia yang sangat dinamis, generasi muda sangat penting untuk dibekali dengan bekal berupa iman dan taqwa serta ilmu pengetahuan yang memadai serta penguasaan teknologi yang mumpuni. Sederhananya, bekal tersebut dapat disebut sebagai IMTAQ dan IPTEK. Bekal tersebut sangat penting untuk menuntun generasi muda dapat menjalankan berbagai aktivitasnya saat ini dan di masa mendatang. Kegiatan pengabdian kepada masayrakat ini dilakukan untuk membekali para siswa selaku generasi muda untuk lebih siap menghadapi era disrupsi. Kegiatan ini dilakukan untuk memberi pembekalan kepada para siswa untuk membaca peluang dan tantangan yang potensial terjadi di era disrupsi. Harapannya, para siswa dapat memahami dengan baik berbagai tantangan yang akan mereka hadapi di era disrupsi serta dapat membekali diri dengan baik untuk meraih kesuksesan di masa mendatang.
Co-Authors Abdul Qadir, Abu Hassan Makmun Damrus, Damrus Devilishanti, Tio Devlishanti, Tio Fatmayanti, Fatmayanti Hadi, Fajri Hasni, Jusnaini Hidayat, Muhammad Rahmat Husen, Tamitha Intassar Ikhsan Ikhsan M. Nasir Mardaleta, Mardaleta Mirdha Fahlevi SI Muzakir Putri, Cut Mega Qadir, Abu Hassan Makmun Abdul Saiful Badli, Saiful Yuliana, Desi Zhafira, Nabila Hilmy