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All Journal Jurnal Manajemen dan Agribisnis JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Bisnis dan Manajemen Jurnal Organisasi Dan Manajemen Jurnal Bisnis dan Akuntansi JBMR: Journal of Business and Management Review Asia Pacific Journal of Management and Education(APJME) Kajian Branding Indonesia Asia Pacific Journal of Management and Education Journal of Social Science Open Access DRIVERset
Sekar Wulan Prasetyaningtyas
Binus Business School, Binus University
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : Journal of Social Science

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Analysis of Digital Marketing Processes to Improve Business Performance: Foods and Beverages MSMEs in Indonesia Elvita Laurensia Santoso; Walda Vivian; Sekar Wulan Prasetyaningtyas
Journal of Social Science Vol. 4 No. 5 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.323 KB) | DOI: 10.46799/jss.v2i6.276

Abstract

In this era, the way people do business has switched to digital marketing. Accordingly, the purpose of this research is to find out the right digital marketing processes to improve business performance, with a focus on foods and beverages MSMEs in Semarang, Indonesia, motivated by the growth of digital marketing implemented by business owners. This research paper is based on a qualitative approach with a descriptive research method and used literature review, interviews, and observation to collect the data. This research examines the digital marketing processes of foods and beverages MSMEs in Semarang, which has rarely been focused on, and reveals that MSMEs that carried out more complete digital marketing processes have the potential to improve business performance.
Analysis of Digital Marketing Processes to Improve Business Performance: Foods and Beverages MSMEs in Indonesia Elvita Laurensia Santoso; Walda Vivian; Sekar Wulan Prasetyaningtyas
Journal of Social Science Vol. 3 No. 1 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.057 KB) | DOI: 10.46799/jss.v3i1.289

Abstract

In this era, the way people do business has switched to digital marketing. Accordingly, the purpose of this research is to find out the right digital marketing processes to improve business performance, with a focus on foods and beverages MSMEs in Semarang, Indonesia, motivated by the growth of digital marketing implemented by business owners. This research paper is based on a qualitative approach with a descriptive research method and used literature review, interviews, and observation to collect the data. This research examines the digital marketing processes of foods and beverages MSMEs in Semarang, which has rarely been focused on, and reveals that MSMEs that carried out more complete digital marketing processes have the potential to improve business performance
Co-Authors Afif Darmawan Aishah, Aishah Aji Hermawan Aji Hermawan Allen Allen Anita Maharani Anita Maharani Bevi Prapasatya Puhirta Brian Hariman Triantoro Clivensen Heryanto Dewi Nusraningrum Doni Ardono Kusmanto Elvita Laurensia Santoso Gemerlang Adhityatama Gilang Rafi Chandra Hansen, Brenda Hutauruk, Wira Roho Br Kresna Chandra Putra Kuspriandani, Deviana M. Syamsul Maarif Made Gede Dwi Lingga Utama Michelle Sim Nadia Fasha Nurfauzi Nyiayu Olivia Miranda Bakrie Ridwani Sobir Robertus Romario Sobir Sobir Sugiharto Bangsawan Tanjung Syamsul Maarif Tedo Aris Pratama TRI MAYANG MEKAR Walda Vivian Wulandari, Sisca Putri