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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Community Development Journal: Jurnal Pengabdian Masyarakat ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi, Manajemen, Akuntansi
Wulandari, Try
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH PERILAKU KONSUMEN, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO EONNIE KPOP STORE PALEMBANG Wardani, Dwi; Veronica, Meilin; Wulandari, Try
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.27374

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Perilaku Konsumen, Promosi dan Harga Terhadap Keputusan Pembelian Pada Toko Eonnie Kpop Store Palembang. Sampel penelitian ini berjumlah 100. Pengumpulan data primer menggunakan kuesioner. Metode analisis yang digunakan adalah analisis regresi linier berganda. Berdasarkan hasil hipotesis parsial (uji t) menunjukkan bahwa perilaku konsumen berpengaruh positif dan signifikansi terhadap keputusan pembelian, dimana nilai thitung 3,905 > ttabel 1,984 dan angka signifikansi 0,001 < 0,05, promosi tidak berpengaruh dan tidak signifikansi terhadap keputusan pembelian dimana nilai thitung -1,635 < ttabel 1,984 dan angka signifikansi 0,105 > 0,05 dan harga berpengaruh positif dan signifikansi terhadap keputusan pembelian dimana thitung 2,538 > ttabel 1,984 dan angka signifikansi 0,013 < 0,05. Berdasarkan hasil uji hipotesis simultan (uji F) menunjukkan perilaku konsumen, promosi dan harga secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian Pada Toko Eonnie Kpop Store Palembang. Sedangkan hasil analisa koefisien korelasi yang didapatkan diketahui bahwa variabel perilaku konsumen, promosi dan harga mampu menjelasakan variabel dependen keputusan pembelian sebesar 26,7% dan sisanya 73,7% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.
Analisis Pengaruh Motivasi Kerja dan Kemampuan Kerja Terhadap Kinerja Karyawan PT. Baris Jaya Perkasa Lesmana, Angga; Roswaty, Roswaty; Wulandari, Try
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.5508

Abstract

This research aims to determine the effect of work motivation and work ability on employee performance at PT Baris Jaya Perkasa. The population and sample in this study were 40 employees of PT Baris Jaya Perkasa. The analysis techniques used are the classical assumption test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, hypothesis test, correlation coefficient test, and coefficient of determination test which were processed using the help of the Static Product and Service Solution (SPSS) version 29 program. The results of this research are t count 4,257 > t table 2,026 on Variable X1, namely work motivation and t count 10,221 > t table 2,026 on Variable X2, namely Work Ability. In the correlation coefficient test method for the Work Motivation Variable (X1), the value is 0,568, which means that the level of relationship between work motivation and employee performance is at a moderate level. Based on the results of calculating the Coefficient of Determination (R2), it can be concluded that the percentage influence of the Work Motivation (X1) and Work Ability (X2) variables on employee performance (Y) is 0,758 or the remaining 75,8% is influenced by other variables.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Baris Jaya Perkasa Pratiwi, Dinda Auliya; Afriyani, Fauziah; Wulandari, Try
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.5509

Abstract

This research aims to determine and analyze the influence of leadership style and work motivation variables on the performance of PT Baris Jaya Perkasa employees. This shows that the leadership style is sometimes still very weak and still really needs attention to improve employee performance. This research uses a quantitative approach using survey methods and the technique used is a questionnaire. The population or respondents in this research were 52 employees at PT Baris Jaya Perkasa. The results of this research are t count 4.092 > t table 2.010 on the leadership style variable (X1) and t count 7.043 > 2.010 on the work motivation variable (X2). In the correlation coefficient test method for the leadership style variable (X1), the value is 0, which means that the level of relationship between leadership style (X1) and employee performance (Y) is at a low level of relationship. However, in the research, the work motivation variable (X2) has a value of 0.706, which means that the level of relationship between work motivation (X2) and employee performance (Y) is at a strong relationship level. Based on the results of calculating the coefficient of determination (R2), it can be concluded that the percentage influence of the variables leadership style (X1) and work motivation (X2) on employee performance (Y) is 0.519 or 51.9%, the remaining 48.1% is influenced by other variables.
Optimasi Pengelolaan Keuangan dan Memperkuat Branding dengan Teknologi Kecerdasan Buatan bagi UMKM Apriliany, Ananda Putri; Choiria, Aprina; Septiana, Anisya Eka; Raikhan, Muhammad; Apriyani, Fauziah; Wulandari, Try
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 3 (2024): Volume 8 Nomor 3 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i3.23620

Abstract

Community service journal that aims to optimize financial management and strengthen UMKM branding through the use of Ai technology. This activity is carried out by prioritizing the use of Ai-based tools and systems in creating logos in order to strengthen brand image, as well as designing financial management strategies. The method used is a question and answer lecture that includes 4 stages, namely observation, socialization, demonstration, and evaluation. The results of this implementation show an increase in participant knowledge in financial management, by calculating production costs, calculating profits, and calculating VAT. In addition, the use of Ai in branding strategies also shows an increase in knowledge in creating logos for brand recognition. The results show that the use of Ai technology can be an effective solution to increase UMKM performance, thereby helping to encourage local economic growth.
Co-Authors Afriyani, Fauzia Afriyani, Fauziah Anggraini, Leriza Desitama Anjani, Adinda Ayu Apriliany, Ananda Putri Apriyani, Fauziah Aw, Abelia Choiria, Aprina Christyanti, Siska Endah Dewi Purnamasari Halin, Hamid Idil, Muhammad Rahmad Iswanto Iswanto Kurniawan, Refi Lesmana, Angga Mareta, Cindy Putri Maulana, Asri Nuralifah, Annisa Nurhadianti, Rr. Dini Diah Oktavia, Putri Aisa Permata, Putri Dia Pratiwi, Dinda Auliya Putri, Raisa Ananda Putri, Shinta Diana Raikhan, Muhammad Rizkiani, Nanda Roswaty, Roswaty Salsabila, Meisha Septiana, Anisya Eka Shabita, Amillya Sheirina, Annisa Ervinadya Veronica, Meilin Wardani, Dwi Wijaya, Richo Yulianti Yulianti