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<![CDATA[Pengaruh Kualitas Jasa Dengan Kepuasan Pelanggan Di RS Husada Jakarta ]]>
<![CDATA[Utama, Andyan Pradipta]]>
<![CDATA[ Jurnal Ekonomi Vol 21, No 1 (2016): March 2016 ]]>
Publisher : <![CDATA[Fakultas Ekonom dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/je.v21i1.386
<![CDATA[The purpose of this study was to determine the relationship of service quality with patient satisfaction in Husada hospital Jakarta in order to provide a draft proposal regarding the quality of service in an effort to improve customer satisfaction. The variables of this study is the quality of service (independent variable) and customer satisfaction (dependent variable). Subjects were patients at the Husada hospital Jakarta totaling 100 patients were assigned to the non-probability sampling method accidental sampling. Measurements were made using a scale of Quality of Service which consists of 20 items, and Patient Satisfaction scale consisted of 12 items that are already on the validity and reliability. By using the technique of linear regression through SPSS for Windows version 21.0 was obtained in the regression R = 0.78 and R square = 0.609, p = 0.000 (p <0.05) indicating that patient satisfaction positively and significantly related to the quality of service equal to 0.780 and the role of service quality variables are able to explain the variable of 60.9% patient satisfaction. The study hypothesis which states "quality of care can improve patient satisfaction in Husada hospital Jakarta ", is accepted. Means the better the quality of service will be followed by increased patient satisfaction in Husada hospital Jakarta.]]>
<![CDATA[Pengaruh Kualitas Jasa Dengan Kepuasan Pelanggan Di RS Husada Jakarta ]]>
<![CDATA[Andyan Pradipta Utama]]>
<![CDATA[ Jurnal Ekonomi Vol. 21 No. 1 (2016): March 2016 ]]>
Publisher : <![CDATA[Fakultas Ekonom dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/je.v21i1.386
<![CDATA[The purpose of this study was to determine the relationship of service quality with patient satisfaction in Husada hospital Jakarta in order to provide a draft proposal regarding the quality of service in an effort to improve customer satisfaction. The variables of this study are the quality of service (independent variable) and customer satisfaction (dependent variable). Subjects were patients at the Husada hospital Jakarta totalling 100 patients who were assigned to the non-probability sampling method accidental sampling. Measurements were made using a scale of Quality of Service which consists of 20 items, and the Patient Satisfaction scale consisted of 12 items that are already on the validity and reliability. By using the technique of linear regression through SPSS for Windows version 21.0 was obtained in the regression R = 0.78 and R square = 0.609, p = 0.000 (p <0.05) indicating that patient satisfaction positively and significantly related to the quality of service equal to 0.780 and the role of service quality variables are able to explain the variable of 60.9% patient satisfaction. The study hypothesis which states "quality of care can improve patient satisfaction in Husada hospital Jakarta ", is accepted. This means the better the quality of service will be followed by increased patient satisfaction in Husada hospital Jakarta.]]>
<![CDATA[Pelatihan Bisnis Online Melalui Strategi Pemasaran Digital ]]>
<![CDATA[Andyan Pradipta Utama]]>
<![CDATA[ Jurnal Abdi Masyarakat (JAM) Vol 7, No 1 (2021): JAM (Jurnal Abdi Masyarakat)-September ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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<![CDATA[Ketika pandemi covid 19 menyebar ke seluruh dunia, Pemerintah menghimbau untuk belajar, bekerja dan beribadah dari rumah sehingga semua aktifitas dilakukan dari rumah. Dengan himbauan tersebut membuat banyaknya perubahan dalam tatanan kehidupan dimasyarakat. Himbauan untuk beraktifitas dari rumah membuka peluang bagi masyarakat untuk berbisnis dari rumah. Bisnis tersebut dapat merupakan bisnis yang baru akan dijalankan atau juga bisnis yang sudah ada sebelumnya namun belum menggunakan media internet dalam pemasarannya. Pelaksanaan pengabdian kepada masyarakat ini dihadiri oleh pelaku umkm yang tergabung dalam Kelompok Usaha Kuliner Meruya Selatan yang berlokasi di kelurahan Meruya Selatan, kecamatan Kembangan, Jakarta Barat dan bertujuan untuk memperkenalkan strategi pemasaran menggunakan internet untuk mendukung bisnis / usaha yang dijalankan oleh masyarakat, khususnya pelaku umkm. Dalam kegiatan ini dijelaskan bagaimana menggunakan fasilitas internet menggunakan strategi pemasaran yang lebih luas melalui media digital e-commerce yaitu memakai platform online, media sosial, marketplace, dll. Secara keseluruhan diharapkan peserta mengerti konsep pemasaran internet dan mampu mempergunakannya semaksimal mungkin sehingga produknya dapat dikenal oleh masyarakat luas, memperluas jangkauan penjualan, meningkatkan konsumen dan meningkatkan penjualan.]]>
<![CDATA[THE INFLUENCE OF LEADERSHIP STYLE, JOB SATISFACTION, AND WORK ENGAGEMENT ON TURNOVER INTENTION (STUDIES ON EMPLOYEES OF PT OLAM INDONESIA, JAKARTA) ]]>
<![CDATA[Mas Ghea Mardian Dwiswara]]>;
<![CDATA[Andyan Pradipta Utama]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijms.v3i4.1136
<![CDATA[This study analyzes how leadership style, job satisfaction, and work engagement influence employee turnover intention at PT Olam Indonesia. The research object is employees of PT Olam Indonesia. This quantitative descriptive research was conducted on 145 respondents. Slovin formula was used to obtain a total sample of 106 employees. Survey was used as data collection method and questionnaire as research instrument. Structural Equation Model by using the Smart-PLS analysis tool was utilized to obtain research results which prove that both leadership style and job satisfaction have significant and negative influence on turnover intention.]]>
<![CDATA[IMPACT OF HEDONISTIC TRUST AND VALUE ON DIGITAL WALLET USER LOYALTY IN INDONESIA THROUGH SATISFACTION MEDIATOR ]]>
<![CDATA[Andyan Pradipta Utama]]>;
<![CDATA[Nana Trisnawati]]>;
<![CDATA[Fitri Nurulafiah]]>;
<![CDATA[Widiastuti Alawiah]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol. 3 No. 4 (2022): Dinasti International Journal of Digital Business Management (June - July 2022) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijdbm.v3i4.1256
<![CDATA[The Covid-19 pandemic made people have to avoid physical contact, this provides a promising opportunity in the era of industrial revolution 4.0, particularly in the financial industry and e-commerce business. The physical distancing policy pushed by the World Health Organization (WHO) has motivated people to engage in contactless activities, one of which is payment transaction. Government authorities in some countries are taking action to encourage non-contact payments as a precaution against the growing spread of the virus. People are worried that Covid-19 can be contracted through physical money, prompting them to shift to digital platforms (e-wallets). The background of this research is the phenomenon of the growing application of digital wallets as a payment medium that is currently a necessity for the community. Loyalty is a crucial aspect in the financial industry to continue to strive in competitive business climate. Many factors that affect customer loyalty, especially in financial services of digital wallet platform providers, such as trust, hedonic value, and customer satisfaction, are suspected of playing a role in the loyalty of digital wallet users. On the basis of the above phenomenon, the objective of this study is to analyze the role of satisfaction as a mediator for the impact of trust and hedonic value on the loyalty of digital wallet users. The population of this study is digital wallet users located in DKI Jakarta, with a sample number is 302 people. Data analysis methods use the Structural Equation Model (SEM).]]>
<![CDATA[THE INFLUENCE OF CUSTOMER VALUE AND BRAND IMAGE ON THE LOYALTY OF NISSAN CAR USERS, AND SATISFACTION AS A MEDIATING VARIABLE ]]>
<![CDATA[Andyan Pradipta Utama]]>;
<![CDATA[Kosasih Kosasih]]>;
<![CDATA[Nana Trisnawati]]>
<![CDATA[ Dinasti International Journal of Management Science Vol 2 No 5 (2021): Dinasti International Journal of Management Science (May - June 2021) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijms.v2i5.842
<![CDATA[Customer value plays an important role in winning business competition, so we need to find out how much customer value can satisfy customers and make them loyal. Therefore, customer value also needs to be continuously developed through continuous research. In this study, respondents with high customer value will be satisfied with the products they use, and this satisfaction will lead to loyalty to these customers. This is consistent with the research finding that customer value affects loyalty through satisfaction. This research aims to examine the impact of customer value and brand image on loyalty, and to use intermediaries as satisfaction. The research unit is a customer/user of Nissan Motor. The methods used in this study are quantitative, with explanatory methods, more specifically related to causality. According to the research purpose, the data analysis method used is structural equation modelling (SEM), the data is processed using JASP software. Testing is done through direct effects and indirect effects.]]>
<![CDATA[Strategi Pemasaran Berdasarkan Nilai: Kunci Untuk Mendapatkan Pelanggan Yang Loyal Ditengah Ketatnya Persaingan Usaha Dalam Era Pandemi Covid 19 ]]>
<![CDATA[Andyan Pradipta Utama]]>;
<![CDATA[Tri Ratna Murti]]>
<![CDATA[ IKRA-ITH ABDIMAS Vol 5 No 1 (2022): IKRAITH-ABDIMAS No 1 Vol 5 Maret 2022 ]]>
Publisher : <![CDATA[Universitas Persada Indonesia YAI ]]>
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<![CDATA[Pelaksanaan Pengabdian kepada Masyarakat ini bertujuan memperkenalkan konsep pemasaran yangberorientasi pada peningkatan nilai pada setiap produk yang ditujukan kepada konsumen. Ditengah kondisiPandemi Covid-19 saat ini dimana daya beli masyarakat menurun, banyak masyarakat yang terkena PHKdan kemudian menekuni usaha sendiri, adanya kemudahan pemasaran digital membuat banyak sekalibermunculan pengusaha-pengusaha baru. Banyaknya pengusaha baru yang bersaing ketat denganpengusaha yang sudah ada ditambah adanya daya beli masyarakat yang menurun tentunya membuatmasyarakat semakin selektif dalam membeli suatu produk dimana konsumen akan membeli suatu produkyang dirasakan memiliki nilai lebih (value) dibandingkan produk pesaing. Strategi pemasaranberdasarkan nilai merupakan konsep yang dapat berkembang berdasarkan kebutuhan yang ada padakonsumen dan peluang yang dapat diciptakan oleh produsen. Secara sederhana pelatihan ini bertujuan agarmasyarakat sebagai pelaku usaha menyadari bahwa pemasaran berdasarkan nilai melihat pada peluang-peluangyang dapat dikembangkan sehingga meningkatkan kepuasan konsumen dimana kepuasan konsumen dapatmeningkatkan loyalitas pelanggan. Dalam kegiatan ini dijelaskan bagaimana Marketing Mix dapat dijadikanpanduan untuk melihat secara detail nilai yang dapat ditingkatkan. Secara keseluruhan peserta mengerti konseppemasaran berdasarkan nilai dengan menggunakan alat ukur Marketing Mix, namun belum mampumempratekkannya secara nyata dan terinci. Diperlukan penyertaan secara berkesinambungan dalam memberikanpelatihan sampai peserta mampu mempraktekannya]]>
<![CDATA[The Effect of Brand Awareness, Brand Image and Trust on Consumer's Repurchasing Interest (Study at PT Astra International Isuzu, Warung Buncit Branch, South Jakarta) ]]>
<![CDATA[Andyan Pradipta Utama]]>;
<![CDATA[Aprilia Ningrum Ambarwati]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i4.7047
<![CDATA[This study is to analyze the effect of brand awareness, brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS (Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T- statistic value of 1.283.]]>
<![CDATA[The Effect of Brand Awareness, Brand Image and Trust On Consumer Buying Interest ]]>
<![CDATA[Andyan Pradipta Utama]]>;
<![CDATA[Aprilia Ningrum Ambarwati]]>
<![CDATA[ Devotion : Journal of Research and Community Service Vol. 3 No. 13 (2022): Special Issue ]]>
Publisher : <![CDATA[Green Publisher Indonesia ]]>
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DOI: 10.36418/dev.v3i13.278
<![CDATA[This study is to analyze the effect of brand awareness , brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS ( Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T-statistic value of 1.283. Brand image has a positive and significant effect on consumer repurchase interest and trust has a positive and significant effect on consumer repurchase interest..]]>
<![CDATA[Strategi Meningkatkan Loyalitas Pelanggan Melalui Konsep Pemasaran Berdasarkan Nilai ]]>
<![CDATA[Andyan Pradipta Utama]]>;
<![CDATA[Fitri Nurulafiah]]>;
<![CDATA[Widiastuti Alawiah]]>
<![CDATA[ IKRA-ITH ABDIMAS Vol 5 No 3 (2022): IKRAITH-ABDIMAS Vol 5 No 3 November 2022 ]]>
Publisher : <![CDATA[Universitas Persada Indonesia YAI ]]>
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DOI: 10.37817/ikra-ithabdimas.v5i3.2228
<![CDATA[Pelaksanaan Pengabdian kepada Masyarakat ini bertujuan memperkenalkan konsep pemasaran yang berorientasi pada peningkatan nilai pada setiap produk yang ditujukan kepada konsumen. Ditengah kondisi Pandemi Covid-19 saat ini dimana daya beli masyarakat menurun, banyak masyarakat yang terkena PHK dan kemudian menekuni usaha sendiri, adanya kemudahan pemasaran digital membuat banyak sekali bermunculan pengusahapengusaha baru. Banyaknya pengusaha baru yang bersaing ketat dengan pengusaha yang sudah ada ditambah adanya daya beli masyarakat yang menurun tentunya membuat masyarakat semakin selektif dalam membeli suatu produk dimana konsumen akan membeli suatu produk yang dirasakan memiliki nilai lebih (value) dibandingkan produk pesaing. Strategi pemasaran berdasarkan nilai merupakan konsep yang dapat berkembang berdasarkan kebutuhan yang ada pada konsumen dan peluang yang dapat diciptakan oleh produsen. Secara sederhana pelatihan ini bertujuan agar masyarakat sebagai pelaku usaha menyadari bahwa pemasaran berdasarkan nilai melihat pada peluang-peluang yang dapat dikembangkan sehingga meningkatkan kepuasan konsumen dimana kepuasan konsumen dapat meningkatkan loyalitas pelanggan. Dalam kegiatan ini dijelaskan bagaimana Marketing Mix dapat dijadikan panduan untuk melihat secara detail nilai yang dapat ditingkatkan. Secara keseluruhan peserta mengerti konsep pemasaran berdasarkan nilai dengan menggunakan alat ukur Marketing Mix, namun belum mampu mempratekkannya secara nyata dan terinci. Diperlukan penyertaan secara berkesinambungan dalam memberikan pelatihan sampai peserta mampu mempraktekannya.]]>
