Article Per Year (5 Year)
p-Index From 2019 - 2024
2.766
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi IKRA-ITH ABDIMAS Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Cakrawala Repositori Imwi Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Komitmen : Jurnal Ilmiah Manajemen Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Kajian Branding Indonesia Jurnal Indonesia Sosial Teknologi Jurnal Pengabdian Masyarakat Economics & Islamic Finance Journal
Utama, Andyan Pradipta
Fakultas Ekonomi Dan Bisnis, Universitas Mercu Buana, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
The Effect of Price, Brand Image and Promotion on Easy Shopping Customer Repurchase Intention Mediated By Customer Satisfaction Luqmanul Hakim Muthi; Andyan Pradipta Utama
Dinasti International Journal of Management Science Vol. 4 No. 4 (2023): Dinasti International Journal of Management Science (March - April 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i4.1668

Abstract

This study aims to analyze the effect of Price, Brand Image, and Promotion on Customer Repurchase Intention on Easy Shopping with Customer Satisfaction as a Mediating Variable. The population are Easy Shopping’s customers and numbers of samples are 170. The analytical method used in this study is the SEM, with data analysis method by Partial Least Square (PLS). Primary data is obtained by distributing Google Form questionnaire to respondents. The results shows that Price, Brand Image, and Promotion have a significant effect on Customer Satisfaction, Customer Satisfaction has a significant effect on Customer Repurchase Intention and can mediate the effect of Price in the partial mediation category, Brand Image, and Promotion in the full mediation category on Customer Repurchase Intention. Research suggestions for Easy Shopping, they can set more reasonable price policy for customers, particularly for member customers who have loyally purchase with certain amounts on Easy Shopping catalog products. Keywords: Price, Brand Image, Promotion, Customer Satisfaction, Customer Repurchase Intention
ANALISIS KEPUTUSAN PEMBELIAN PADA ONLINE SHOPPING SELAMA BULAN RAMADAN: STUDI KASUS PADA KONSUMEN MUSLIM DI INDONESIA Mayang Manguri Rahayu; Rima Wahyudyanti; Andyan Pradipta Utama; Aisyah Rahmawati; Maryati Maryati
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i1.24999

Abstract

This study aims to explore the factors that influence the purchasing decisions of Muslim consumers in Indonesia during the month of Ramadan on online shopping platforms. This study uses a qualitative approach and case studies to collect data from respondents who meet the research criteria. The data collection method used is in-depth interviews and observations, which are conducted online and offline. Respondents consist of Muslim consumers and online store owners who buy and sell online during the month of Ramadan in Indonesia. The results of the study show that factors such as cultural, social, personal, and role & status factors influence the purchasing decisions of Muslim consumers in Indonesia during the month of Ramadan on online shopping platforms. The practical implication of this research is to provide useful information for e-commerce industry players to understand the preferences of Muslim consumers in Indonesia during the month of Ramadan and improve the consumer's shopping experience on online shopping platforms.
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION KARYAWAN PT JUKE SOLUSI TEKNOLOGI Andyan Pradipta Utama; Aisyah Fadly Basri
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 3 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i3.596

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, kepuasan kerja dan komitmen organisasi terhadap Turnover Intention PT Juke Solusi Teknologi. Objek penelitian ini adalah karyawan yang bekerja pada PT Juke Solusi Teknologi. Penelitian ini dilakukan terhadap 74 responden dengan menggunakan pendekatan deskriptif kuantitatif. Penentuan ukuran sampel menggunakan teknik sampel jenuh yaitu mengambil keseluruhan populasi. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Oleh karena itu hasil penelitian ini menyatakan bahwa variabel motivasi kerja berpengaruh positif dan tidak signifikan terhadap Turnover Intention, kepuasan kerja berpengaruh negatif dan signifikan terhadap Turnover Intention dan komitmen organisasi berpengaruh negatif dan signifikan terhadap Turnover Intention pada karyawan PT Juke Solusi Teknologi.
Pengaruh Kualitas Produk, Harga, dan Citra Merek pada Keputusan Pembelian Mobil Widiastuti Alawiah; Andyan Pradipta Utama
Kajian Branding Indonesia Vol 5 No 1 (2023): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.5.1.17-34

Abstract

This study ains to analyze the influence of product quality, price and brand image on purchasing decisions for Toyota Calya Car at DKI Jakarta. The approach used in this research is survey research because it takes a sample from one population and take a sample size of 220 respondens with purposive sampling. The Methods of data collection using survey method, with the research instrument is a questionnaire. The data analysis method using Partial Least Square. This study proves that product quality has a positif and significant impact on purchasing decisions, the price has a positif and significant impact on purchasing decisions and brand image has a postif and significant impact on purchasing decisions.
Analisis Citra Bank Sebagai Mediator Kepercayaan Dan Kualitas Layanan Elektronik Terhadap Kepuasan Nasabah Bank Digital Andyan Pradipta Utama; Nana Trisnawati
Cakrawala Repositori IMWI Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i6.464

Abstract

Pandemi COVID-19 dan perkembangan penggunaan teknologi informasi dalam beberapa tahun terakhir menyebabkan perubahan pola perilaku dan preferensi masyarakat dalam menggunakan layanan digital. Hal ini secara tidak langsung mendorong munculnya tren percepatan transformasi digital di sektor bank pada tahun 2022, dimana bank secara masif mengoptimalkan penggunaan teknologi digital baik dalam produk maupun layanan nasabah. Penelitian ini dilatar belakangi oleh semakin berkembangnya bank digital yang menjadi fenomena di industri keuangan dalam beberapa tahun terakhir, dengan kebutuhan nasabah yang menginginkan kecepatan dan fleksibilitas layanan bank yang tersedia di mana saja dan kapan saja. Kepuasan nasabah tidak hanya mendukung kelangsungan hidup bank, tetapi juga perkembangan bank. Kepuasan nasabah dalam bank dipengaruhi oleh banyak faktor seperti kepercayaan karena bank beroperasi berdasarkan prinsip kepercayaan nasabah, kualitas pelayanan yang harus diberikan secara terus menerus dan tanpa gangguan, serta image atau citra bank itu sendiri. Berdasarkan fenomena diatas, maka penelitian ini bertujuan untuk menganalisis peran citra bank sebagai mediator dampak kepercayaan dan kualitas layanan elektronik terhadap kepuasan nasabah bank digital. Populasi dari penelitian ini adalah nasabah bank digital yang berlokasi di DKI Jakarta, dengan jumlah sampel adalah 190 orang. Metode analisis data menggunakan Structural Equation Model (SEM) diolah dengan SmartPLS versi 3.29. Pada penelitian ini diketahui bahwa kepercayaan tidak berpengaruh terhadap kepuasan nasabah, faktor yang membuat nasabah puas adalah kualitas layanan dan citra bank.
Pengaruh Getok Tular Elektronik, Citra Merek Dan Sikap Merek Terhadap Minat Beli Konsumen Burger King Andyan Pradipta Utama; Tresa Hanton
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 5 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i5.3811

Abstract

Penelitian ini bertujuan untuk menguji pengaruh getok tular elektronik, citra merek dan sikap merek terhadap minat beli konsumen Burger King di Jakarta Barat. Saat ini di Jakarta banyak gerai restoran makanan cepat saji. Antara lain ada KFC, Mc Donalds, Burger King, Dominos Pizza, dan lain-lain. Semakin banyaknya pesaing maka perusahaan harus menarik konsumen lebih banyak dari perusahan cepat saji lainnya. Populasi pada penelitian ini adalah konsumen Burger King di cabang Jakarta Barat. Sampel yang digunakan adalah sebanyak 180 responden dengan rumus 5 kali jumlah indikator. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Hasil penelitian ini membuktikan bahwa getok tular elektronik, citra merek dan sikap merek berpengaruh positif dan signifikan terhadap minat beli Burger King.
The Impact of Trust and Quality of Electronic Services on Digital Bank Customer Satisfaction with the Bank Image as a Mediator Andyan Pradipta Utama; Nana Trisnawati
Jurnal Syntax Transformation Vol 5 No 1 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i1.871

Abstract

The COVID-19 pandemic and the development of information technology use in recent years have caused changes in people's behavior patterns and preferences in using digital services. This indirectly encourages the emergence of an accelerating trend of digital transformation in the bank sector in 2022, where banks massively optimize the use of digital technology in both customer products and services. This research is motivated by the development of digital banks which have become a phenomenon in the financial industry in recent years, with the needs of customers who want the speed and flexibility of bank services that are available anywhere and anytime. Customer satisfaction not only supports the survival of the bank, but also the development of the bank. Customer satisfaction in the bank is influenced by many factors such as trust because the bank operates based on the principle of customer trust, the quality of service that must be provided continuously and without interruption, and the image or image of the bank itself. Based on the above phenomenon, this study aims to analyze the role of the bank's image as a mediator of the impact of trust and quality of electronic services on digital bank customer satisfaction. The population of this study is digital bank customers located in DKI Jakarta, with a sample of 190 people. The data analysis method using the Structural Equation Model (SEM) is processed with SmartPLS version 3.29. In this study, it is known that trust does not affect customer satisfaction, the factors that make customers satisfied are the quality of service and the image of the bank.
Sistem Pembayaran pada Usaha Makanan Kecil Khas Betawi untuk Keberlangsungan Usaha Masyarakat di Wilayah Kelurahan Joglo Jakarta Barat Chairiel Oktaviar; Andyan Pradipta Utama; Harefan Arief
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): BESIRU : Jurnal Pengabdian Masyarakat, April 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/edv92n81

Abstract

Fenomena menunjukan begitu besarnya minat dan niat masyarakat untuk mendapatkan penghasilan (income) untuk memenuhi kebutuhan dan tuntutan untuk tetap bisa bertahan hidup (survive) yang harus terus diperjuangkan, maka timbullah inisiatif untuk membuka usaha kecil di tengah adanya permasalahan keterbatasan financial (modal), keterbatasan pengetahuan tentang sistem pembayaran (finansial tekhnologi) dan juga permasalahan pengetahuan strategi pemasaran berbasis digital, ketiga permasalahan tersebut justru menjadi tantangan dan penyemangat untuk dipelajari dan moment kegiatan pengabdian kepada masyarakat ini menjadi kesempatan terbaik untuk dapat berbagi ilmu pengetahuan dan pengalaman kepada masyarakat peserta dan mitra UMKM, agar tetap dapat mempertahankan keberlangsungan usaha yang telah dirintis.
Cultural Strategy of Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative (AKHLAK) at a BUMN Company in Jakarta Farida Elmi; Angga Dwi Mulyanto; Setyo Riyanto; Andyan Pradipta Utama; Novita Sari; Novia Nila Sutarman
Economics & Islamic Finance Journal (ECIF) Vol. 1 No. 2 (2024): ECIF Journal August 2024
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to evaluate and enhance the effectiveness of the implementation of AKHLAK  values as the cultural foundation in the State Owned Enterprises (SOE). This research employs a qualitative triangulation approach. Observations, interviews, and data triangulation are conducted to delve into the impact of the implementation of organizational culture and AKHLAK training in the state-owned enterprise (SOE). The research utilizes NVivo12 to support data analysis. Research findings the need for improvement and collaboration within the business unit. The development of AKHLAK training is recommended through needs analysis, program design, inter-departmental collaboration, continuous learning, emphasis on corporate culture, evaluation and feedback, as well as recognition and acknowledgment. The strategy involves exemplary leadership behavior, clear policies, a collaborative culture,    performance evaluation related to AKHLAK, commitment to sustainability,  and transparency. Despite positive progress, sustained efforts are required to ensure that AKHLAK values are reflected in employee behavior and support the achievement of corporate goals.
Co-Authors Aisyah Fadly Basri Aisyah Rahmawati Angga Dwi Mulyanto Aprilia Ningrum Ambarwati Aprilia Ningrum Ambarwati Chairiel Oktaviar Farida Elmi Fitri Nurulafiah Fitri Nurulafiah Harefan Arief Kosasih Kosasih Luqmanul Hakim Muthi Maryati Maryati Mas Ghea Mardian Dwiswara Mayang Manguri Rahayu Nana Trisnawati Novia Nila Sutarman Novita Sari Nurul Islahiyah Rima Wahyudyanti Setyo Riyanto Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah Widiastuti Alawiah