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All Journal TA'LIM : Jurnal Studi Pendidikan Islam Islamika: Jurnal Keislaman dan Ilmu Pendidikan Jurnal Ilmiah Ilmu Komunikasi Communique Nivedana : Jurnal Komunikasi dan Bahasa Jumat Pertanian: Jurnal Pengabdian Masyarakat APPLICATION: Applied science in Learning Research Exact Paper In Compilation (EPIC) JoEMS : Journal of Education and Management Studies Jurnal Pendidikan, Sains dan Teknologi
Rohmah, Hidayatur
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Journal : Nivedana : Jurnal Komunikasi dan Bahasa

 1 
PERSEPSI NETIZEN TERHADAP PEMANFAATAN APLIKASI INSTAGRAM SEBAGAI MEDIA DAKWAH STUDI AKUN INSTAGRAM @BASYASMAN Rohmah, Hidayatur; Afida, Wafi Ratul; Faqih, Nur Abdullah; Azhimi Qalban, Anas
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1191

Abstract

This research aims to investigate netizens' perceptions of the use of Instagram as a propaganda medium, with a focus on accounts@basyasman. Through qualitative field research methods and descriptive analysis, this research seeks to understand how netizens view the use of social media platforms, especially Instagram, in a religious context, as well as how they perceive their accounts.@basyasman as a preacher. Research data was collected through in-depth interviews, observation and documentation. Ten participants were selected to be interviewed in depth. The research results show that netizens have a positive perception of the account@basyasman. They appreciate Husain Basyasman's positive character and good personality, and recognize his strong intellectual and religious intelligence. Netizens also highlighted the way of preaching which is communicative and easy to understand by various groups, especially generation Z. Akun@basyasman managed to gain popularity and a large number of followers because of the impression he gave. His ability to convey religious messages that are relevant and attractive to young people has made him attractive to netizens. In this digital era, Instagram has become an effective platform in reaching a wider audience and providing a positive impact in spreading da'wah messages. This research provides valuable insights for the development of more effective da'wah strategies in the digital era. Understanding netizens' perceptions of the use of Instagram as a medium for preaching and account contribution@basyasman can help in designing content and strategies that are more relevant and attractive to the target audience, especially the younger generation.
Co-Authors -, Amelia Afida, Wafi Ratul Afidah, Nurul Ahdi, Wafiyul Azhimi Qalban, Anas Azizah, Nur Hafidhotul Choenif, Iga Olviga Chusnul Chotimah Dwi Aryanti Faqih, Nur Abdullah Habibi, Abdulloh Husnan Ismah, Feniatul Ma'arif, Iin Baroroh Maarif, Iin Baroroh Miftachur Rochmah, Defi Miftah, M. Irham Choeru Moch. Arifin Mu’amalah, Dwi Nurfiana Mustaghfirin, A'at Nisak, Khoirotun Nur, Luluk Choirun Nisak Nuryati, Wahyu Putri, Faradhilah Saskiyah Qalban, Anas Azhimi Retno Dwi Lestari, Retno Dwi Rosyidah, Uun Nur Satiti, Wisnu Siwi Shaleh, Shaleh Zulkurnain, Tommy