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All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Smart City Sewagati Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS)
Salsabila, Hana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

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Pengaruh Brand Trust Dan Harga Terhadap Keputusan Penggunaan Jasa Pada Lembaga Kita Center Pekanbaru Salsabila, Hana; Mandataris, Mandataris
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5130

Abstract

This research aims to determine the influence of Brand Trust and Price on Service Use Decisions at the Kita Center Pekanbaru Institution. The method used in this research is descriptive and quantitative statistics. The sample in this study amounted to 67 respondents using a purposive sampling technique. The measurement scale uses a Likert scale. From data analysis using multiple linear regression analysis and hypothesis testing using SPSS, the results show that brand trust partially has a positive and significant effect with tcount > ttable (5.310 > 1.997) and Sig value < ? (0.000 < 0.05), partial price positive and significant effect with tcount > ttable (5.361 > 1.997) and Sig value < ? (0.000 < 0.05). Based on the results of the simultaneous test, brand trust and price have a significant effect on the decision to use services with Fcount > Ftable (83.204 > 3.14) and the Sig value. < 0.05 (0.000 < 0.05).
Co-Authors Agustin, Risqi Sintania Alamanda, Gandhes Ariesta, Cynthia Regina Aryaputra, Rafi Aditya Aulia, Rafika Frida Az-zahrah, Balqis Amirah Bagus Dwi Prasetyo Baraza, Salma Zaura Enrico, Geraldo Gusman , Imam Nur Rizky Haromain, Akhmad Imam Hidayah, Fiqi Hidayat, Nadhifah Rahmadini Imam Salehudin Imania, Irfani Hidayatul Inayah, Aufa Indriani, Anisa Rara Khodijah Khodijah Mandataris Nafilah, Chafsoh Najdah, Evana Fausta Novananda, Ella Dwiva Nurfatin, Euisya Maulida Nurlela, Novi Nusantara, Araminta Widyanisa Sekar Putro, Herdayanto Sulistyo Rachman, Annisa Ristyadewi, Febby Rohita Safitri, Inneke Oktaviana Sanjani, Vanisya Dewimarta Siti Rahmawati Suryanegara, Jihan Ghina Suwardi Suwardi Wardani, Sulistya Ningrum Ayu Widyastuti, Yanuardhani Putri Wulandari, Tri Ayu