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All Journal MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal MABIS: Manajemen dan Bisnis Jurnal Manajemen Maranatha Journal of Business and Applied Management International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Management and Sustainable Development Journal Nusantara Hasana Journal COVIT Journal Of Human And Education (JAHE) Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Community Empowerment
Metta Padmalia
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Journal : MABIS: Manajemen dan Bisnis

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THE STRATEGY OF ONLINE START-UP BUSINESS EXPANSION THROUGH POP-UP STORES INNOVATION Metta Padmalia
Journal of Management and Business Vol 13, No 2 (2014): SEPTEMBER 2014
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.175 KB) | DOI: 10.24123/jmb.v13i2.247

Abstract

Entrepreneurial Marketing is a marketing activity conducted by small and medium-sized enterprises with an entrepreneurial approach. The Businessmen who able to respond market conditions quickly and anticipate market changes can be called an entrepreneurial marketer. It is very necessary, especially for start-up business that must keep innovates in order to develop brand and boost demand. Generally, start-up businesses are still not trusted by the market because of their new brand, especially for online start-up businesses which market trust is still not obtained yet. The people still not believe in it, because online start-up business doesn’t have a physical store, so they can’t see, touch or feel the product directly. These obstacles can be overcome through a pop-up store so that prospective customers can be sure before buying the product. Based on this phenomenon, researcher want to identify what is the barriers to business start-ups in developing markets. This research conducted with qualitative method by interviewing 8 project group business students at Ciputra University, Surabaya. This research has provided an entrepreneurial marketing strategy through the development of pop-up stores that fits with the needs of Ciputra University students’ business projects. Hopefully, it can be applied for business start-up to strengthen brand and increase consumer demand.
Co-Authors Ainun Harisma Aloisius Calvin Mazzarello Andhika Widjojo Annisa Aisyah Fayola Carolina Mustikarini Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina Basauli Tambunan Davin Joshua Deandra Vidyanata Devi Vionita Wahanadie Dewi M. Immanuel Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Finolda Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Hans Chandra Sandjaya Hendro Susanto Honey Gabrielle Thiasyura Intan Ramadania Hartono Putri Irantha Hendrika Kenang Jordyanto Hermanus Laemonta Junko Alessandro Junko Alessandro Effendy Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Laij Victor Effendy Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Riesyah Putri Auliyah Romauli Nainggolan Roos Kities Andadari Shinta Ayu Lintang Stefany Stefany Teofilus Teofilus, Teofilus Tiffany Angwar Yensen Fernando Wijaya Yosef Evandro Ernantyo Yosef Evandro Ernantyo Yuli Kartika Dewi