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All Journal Risâlah, Jurnal Pendidikan dan Studi Islam JURNAL PENDIDIKAN TAMBUSAI Journal of Education Research Mamangan Social Science Journal Jurnal Pendidikan Islam Fastabiq: Jurnal Studi Islam Jurnal Konseling Pendidikan Islam Jurnal Pengajaran Sekolah Dasar
Subasman, Iman
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Fastabiq: Jurnal Studi Islam

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Teknologi dalam Penerimaan Peserta Didik Baru: Akomodasi dan Tantangan Kultural Hamdan, Hamdan; Aprina, Astia; Rochman, Maman; Mulyadi, Lintang; Subasman, Iman; Prihadi, Yucki; Widiantari, Dian
FASTABIQ: JURNAL STUDI ISLAM Vol 5, No 1 (2024): Fastabiq: Jurnal Studi Islam
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47281/fas.v5i1.189

Abstract

The nationally implemented zoning system encourages schools, including private schools, to develop more effective and efficient enrollment methods. SDIT RMK Kuningan adopted Linktree to facilitate access to information and registration of new students online. This research uses the case study method with data collection techniques through observation, interviews, and documentation. Data analysis is carried out by triangulation method to ensure the validity of the results. The results showed that although the implementation of Linktree on PPDB at SDIT RMK Kuningan provides easy access to information and registration, this platform has not been able to significantly increase the quantity of new students. Some of the factors that influence this result are ineffective marketing, competition with other schools, suboptimal content and quality of information, school programs and facilities that are still in the development stage, and socio-cultural conditions of the community that are not fully ready for the adoption of online registration systems. Theimportance of a strong marketing strategy, delivery of quality information, and a deep understanding of the socio-cultural conditions of the community in the implementation of educational technology. Keywords: Linktree; Education Marketing; Elementary School; Educational Technology.
Co-Authors Aprina, Astia Astuti, Leni Fuzi Fathurohman, Oman Gani, Rusli Abdul Gunadi, Gugun Hamdan Hamdan Hamdun, Ibnu Marliani, Lina Mintarsih Danumiharja Mulyadi, Lintang Nasyiruddin, Faat NUGRAHA, FIRMAN Prihadi, Yucki Rochman, Maman Rusi Rusmiati Aliyyah Tsalsabila, Siti Nabila Widiantari, Dian Windiantari, Dian