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Journal : PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING

The Influence of Leadership, Motivation, and Compensation on Employee Performance at PT. LG Electronics Panjaitan, Harry Patuan; Lumenta, Marshel Yordan; Febriyanto, Febriyanto; Suyono, Suyono; Rusilawati, Ermina; Kudri, Wan Muhamad
International Conference on Business Management and Accounting Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i1.4070

Abstract

This study aims to determine whether leadership, motivation and compensation an influence positive on the performance of employees of PT. LG Electronics.. The population in this study were all employees of PT. LG Electronics totaled 40 people. The sampling technique in this study is a census technique because the population is small. Thus, the number of samples in this study were 40 respondents. The method of analysis in this study is multiple linear regression and hypothesis testing using SPSS version 25. The results obtained by leadership influence positive and significant on employee performance motivation and compensation an influence positive and significant on the performance of employees of PT. LG Electronics. It is recommended to add or expand the sample in further research so as to obtain results that are more representative of the overall situation of employees. The next research period was enlarged to obtain a larger number of samples.
Influence of Product Quality, Price, Brand Image and Promotion on Customer Satisfaction on Lazada (Case Study in Pekanbaru City Communities) Panjaitan, Harry Patuan; Vinson, Vinson; Yani, Fitri; Sitompul, Silvia Sari; Sari, Olivia; Lubis, Wahyu May Chrisfin
International Conference on Business Management and Accounting Vol 2 No 2 (2024): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i2.4391

Abstract

This study aims to determine and analyze the effect of product quality, price, brand image and promotion on customer satisfaction at Lazada (Case Study of Communities in Pekanbaru City). Determination of the sample in this study using accidental sampling. This study uses primary data. In this study, primary data were obtained directly from respondents by dividing questionnaires or lists of statements on a predetermined sample. Secondary data is generally in the form of evidence, historical records or reports arranged in published archives. The method used is multiple linear regression analysis with a sample of 150 respondents. The research results show that product quality, price, and promotion have a significant effect on customer satisfaction at Lazada, while brand image has no significant effect on customer satisfaction at Lazada.