Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Dinasti International Journal of Economics, Finance

DETERMINANT OF GOVERNMENT BANK PERFORMANCE THROUGH NIM AS INTERVENING Laynita Sari; Nandan Limakrisna; Renil Septiano
Dinasti International Journal of Economics, Finance & Accounting Vol 1 No 4 (2020): Dinasti International Journal of Economics, Finance & Accounting (September - Oct
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i4.534

Abstract

A government bank is a bank in which most of its shares are owned by the government. The government bank comprises four banks namely Bank Rakyat Indonesia, Bank Negara Indonesia, Bank Mandiri, and Bank Tabungan Negara. One ratio used to assess a bank’s performance is the Return on Asset ratio. Each bank will try to keep its Return on Asset ratio consistently rising. But the phenomenon is that the Government Bank’s Return on Asset ratio fluctuated from 2014 to 2019. I will therefore examine the factors that affect the ratio of Return on Assets to government banks. In this study, the ratio used was Non Performing Loan as independent variable, Net Interest Margin as intervening variable and Return on Asset on dependent variable. The result that the Net Interest Margin variable does not mediate the relationship between Non Performing Loan and Return on Asset
DETERMINATION OF CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION Renil Septiano; Laynita Sari
Dinasti International Journal of Economics, Finance & Accounting Vol 1 No 5 (2020): Dinasti International Journal of Economics, Finance & Accounting (November - Dece
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i5.622

Abstract

Customer satisfaction causes customers to be loyal so that the company can maintain a sustainable competitive advantage. This study aims to determine the impact of brand image, price perception, perceived value on consumer loyalty through customer satisfaction at Rayhan Toko Muslim in the city of Padang. The research method used is associative, with descriptive and verification data disclosure. The population is the consumer of Rayhan Toko Muslim in the city of Padang. Data collection through a survey of 203 respondents. The analysis technique used is path analysis. The results showed that: brand image, perceived price, perceived value, and customer satisfaction had a significant effect on consumer loyalty. All of them have an influence in a positive direction, except for the price perception variable. The management of Rayhan Toko Muslim, pay attention to things that can increase customer loyalty, so that business continuity can be maintained.