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Journal : Journal of Accounting and Finance Management (JAFM)

The Relationship Between Employee Job Stress and Employee Performance Anne Lasminingrat
Journal of Accounting and Finance Management Vol. 2 No. 2 (2021): Journal of Accounting and Finance Management (May-June 2021)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.115 KB) | DOI: 10.38035/jafm.v2i2.60

Abstract

With the many problems that occur in the company where the researcher works, the researcher is interested in conducting this research. This study aims to determine the relationship between employee job stress and employee performance. The method used is a quantitative method. Samples were taken as many as 35 people. The data collection technique of this research used a questionnaire and literature study. Analysis of the data used is simple linear regression analysis. The results of the analysis obtained the equation Y = 36,778 +-, 345 X. Hypothesis testing using the t test, which shows that the work conflict variable has a negative and significant effect on employee performance. The conclusion of this study is that there is a negative and significant relationship between work stress and employee performance , meaning that the higher the work stress , the lower the employee 's work performance.
The Effect of Promotion on the Sales of S3shop MSMES in Conggeang District, West Java Lala Nurhayati; Anne Lasminingrat; Maria Lusiana Yulianti; Deden Komar Priatna
Journal of Accounting and Finance Management Vol. 2 No. 3 (2021): Journal of Accounting and Finance Management (July-August 2021)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v2i3.134

Abstract

In this study there are two variables, namely Promotion as a free variable and sales as a bound variable. This research was conducted to be able to find out the effect of sales on S3shop MSMEs in Conggeang Kecaatan, West Java, and to find out how much influence promodi has on sales. The methods used in this study are descriptive and verificative methods, data collection techniques obtained from primary data, namely through interviews and questionnaires. While secondary data is obtained from books, journals, the internet. To determine the magnitude of the effect of promotion on satisfaction, statistical analysis with a simple Linear Regression formula and Coefficient of Determination was used using the IBM 25 SPSS program. Based on the results of the discussion on Promotion Against Sales and based on the results obtained from the questionnaire answers, it turns out that the Promotion of Sales of S3shop MSMEs as a whole is very good because it shows a positive response. For the Effect of Promotion on Msme sales, a statistical test is used, based on calculations, it can be concluded that there is a very good influence between Promotion on Sales on S3shop MSMEs of 29.2% while the remaining 7.8% is influenced by Other factors.
Attractive Regional Investment Model for Investors Winna Roswinna; Maria Lusiana Yulianti; Anne Lasminingrat
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.205

Abstract

The primary objective of this research is to analyze the potential of the region's limited natural resources, man-made natural resources, and human resources for marketing purposes. By doing so, the regional government can boost the local economy, reduce reliance on financial aid from the central government, and gradually become self-sufficient. This requires a creative approach to fund allocation, whether from the General Allocation Fund (DAU) or Regional Own Revenue (PAD), in an appropriate and fair manner. The local government must also focus on marketing the region's unique products and creating a competitive advantage to attract investors. The ability to attract Special Allocation Funds from the central government is also crucial for the successful implementation of development programs, both social and economic. Effective marketing of regional potentials can generate profits and benefits for the sustainable welfare of the people in the region. The study revealed that investors consider the physical infrastructure and human resources available in the region when making investment decisions.Regional Potential
The Model of Purchasing Decisions Making For Honey Product Agus Mulyana; Deden Komar Priatna; Anne Lasminingrat; Dodi Sukmayana; Dodi Tisna Amijaya; Luthfi Setiadiwibawa; Rudi Suprianto Ahmadi
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.207

Abstract

This study aims to explore the perception of Perhutani brand honey products' attributes, brand image, and their influence on consumer purchasing decisions. To achieve this, both descriptive and explanatory survey methods were utilized to understand the behavior of variables and test hypotheses. The research type adopted was causality-based, focusing on establishing a causal relationship between product attributes, brand image, and buying decisions. Individual analysis was conducted on consumers of Perhutani brand HONEY at Ahmad Yani and Setiabudi outlets in Bandung. With a cross-sectional approach, this research collected empirical data to gauge the majority population's opinion. The study found that product performance attributes and reference groups have a considerable impact on the products' selling price trend. The product mix performance and the influence of reference groups play a crucial role in shaping brand image. They also significantly impact purchase decisions. Interestingly, the relationship between brand image and the selling price trend is closely linked. Similarly, the performance of the product mix is also dependent on the reference group.