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The Influence Of Price, Promotion and Marketing Event On Customers’ Repurchasing Decision Of Flashy Products Ramayani Yusuf; Heny Hendrayati; Mira Veranita; Granit Agustina; Nuniek Dewi Pramanik
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 7 No 1 (2021): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.807 KB) | DOI: 10.21070/jbmp.v7i1.1324

Abstract

This research aims to investigate the influence of prices, promotions and marketing events on the customers’ repurchasing decision of Flashy products. The survey was conducted to 221 customers of Flashy Women's Clothing Bandung which is a brand of women's clothing from the age of 15-45 years. The data used for this research was collected through questionnaires distributed to the students of Polytechnic Piksi Ganesha who have had shopping experience in Flashy. This study used a structural equation model (SEM) to evaluate the suitability of the theoretical model being analyzed related to empirical data, and to test the significance of the hypothesis. The results showed that the estimated coefficient of standardized regression in which price, promotion and event marketing have a significant influence on customer’s repurchase decisions.
FINANCIAL ANALYSIS ON DEVELOPMENT OF COAL LIQUEFACTION PLANT IN INDONESIA USING BROWN COAL LIQUEFACTION (BCL) TECHNOLOGY MIFTAHUL HUDA; Granit Agustina; NINING S. Ningrum; BUKIN DAULAY
Indonesian Mining Journal Vol 12, No 1 (2009): INDONESIAN MINING JOURNAL Vol. 12 No. 1 February 2009
Publisher : Puslitbang tekMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.008 KB) | DOI: 10.30556/imj.Vol12.No1.2009.575

Abstract

Financial analysis of Mulia coal liquefaction plant has been conducted in the year 2002 and up dated in the year 2007. However, the increase of coal price, currently, has promoted coal companies to export their coal rather than to allocate it as raw material for coal liquefaction. To maintain the stability of coal supply in a liquefaction plant, the use of stranded mining coal as raw material for the plant should be studied. This study was aimed to conduct financial analysis of stranded coal from South Sumatera (Pendopo Coal) and to update the financial analysis of Mulia coal liquefaction. Discounted cash flow was used as the method for the analysis. The result indicates that with the oil price higher than US$ 70/bbl and coal price below US$ 25/ton, the Internal Rate of Return (IRR) of Pendopo coal liquefaction plant achieved value higher than 10%. Reducing corporate tax from 30% to 15% in- creased IRR value of approximately 1%. Meanwhile, by enlarging the plant scale from 3,000t/d to 12,000 t/d will increase the IRR value as much as 5%. On the other hand, the IRR of Mulia coal liquefaction plant was less than 9% when the oil price was lower than US$ 70/bbl and coal price was above US$ 55/ton.
MODEL STRATEGI E-LEARNING TERHADAP MOTIVASI BELAJAR MAHASISWA DI MASA WABAH COVID-19 Granit Agustina Sugalang; Syamsu Yusuf LN; Rudi Suprianto Ahmadi; Feby Febrian
Ekono Insentif Vol 14 No 2 (2020): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jei.v14i2.266

Abstract

Abstrak - Penelitian ini bertujuan untuk menganalisis metode pembelajaran daring terhadap motivasi belajar mahasiswa pada masa wabah covid-19 di lingkungan Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti. Kondisi Pembelajaran Online dengan menggunakan e-learning pada atmosfir pendidikan tinggi memiliki maksud pengembangan cara belajar dengan online yang berbasis teknologi informasi dan selama ini telah berjalan pada perguruan tinggi. Guna mengembangkan proses pembelajaran yang selama ini sudah berlangsung antara mahasiswa dan dosen secara khusus di kembangkan cara-cara atau metode transfer pengetahuan dalam berbagai mata kuliah secara daring. Penelitian dilakukan dengan menggunakan kuesioner yang di bagikan kepada seluruh mahasiswa dan mahasiswi Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti dengan menggunakan fasilitas google form. Metode penelitian ini menggunakan regresi linier dan korelasi pearson. Pengolahan data dilakukan dengan menggunakan SPSS 22 for windows. Dari hasil penelitian diketahui bahwa hubungan pembelajaran daring selama covid 19 terhadap motivasi belajar mahasiswa sebesar 0.553, hal ini menunjukkan bahwa metode pembelajaran daring memiliki pengaruh positif signifikan terhadap motivasi belajar mahasiswa pada masa covid-19. Manfaat dari penelitian ini dapat memberikan kontribusi positif bagi pengembangan metode pembelajaran daring dalam menumbuhkan motivasi belajar mahasiswa. Abstract - This study aims to analyze online learning methods on student learning motivation during the covid-19 outbreak in the Faculty of Economics and Business, University of Winaya Mukti. Conditions of Online Learning by using e-learning in the atmosphere of higher education have the intention of developing ways to learn online based on information technology and so far has been running on universities. In order to develop the learning process that has been ongoing between students and lecturers in particular developed ways or methods of transferring knowledge in various online courses. The study was conducted using a questionnaire that was distributed to all students of the Faculty of Economics and Business, University of Winaya Mukti using the Google form facility. This research method uses linear regression and Pearson correlation. Data processing is performed using SPSS 22 for windows. From the results of the study note that the relationship of online learning during covid 19 to student learning motivation of 0.553, this shows that online learning methods have a significant positive effect on student learning motivation during covid-19. The benefits of this research can make a positive contribution to the development of online learning methods in growing student motivation.
Peran Knowledge management Dan Self Efficacy Terhadap Kinerja Pegawai Pada Dinas Perpustakaan Dan Kearsipan Provinsi Jawa Barat Granit Agustina; Herni Suryani; Feby Febrian
Jurnal E-Bis Vol 6 No 1 (2022): Vol. 6 No 1 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i1.761

Abstract

Dinamika setiap instansi akan mempengaruhi tindakan yang dilakukan oleh setiap individu pegawai yang merupakan sumber daya manusia dan modal utama bagi suatu instansi. Setiap manusia memiliki perbedaan seperti halnya persepsi, kepribadian dan pengalaman hidup. Tidak ada manusia yang sama sekalipun itu serupa seperti kemampuan belajar, daya ingat, suku dan watak serta karakter dari setiap pegawai dalam sebuah instansi. Penelitian ini bertujuan guna memahami peranan manajemen knowledge dan self efficacy pada kinerja karyawan di Dinas Perpustakaan dan Kearsipan Daerah Jawa Barat. Dengan menggunakan metode kuantitatif dan analisis jalur serta purposive sampling yang berjumlah 58 dari populasi 143 pegawai.Temuan hasil penelitian ini adanya saran-saran orang lain, cakupan pekerjaan lebih luas dari yang lain, hasil pekerjaan, kemampuan mengaplikasikan pengetahuan kerja, keahlian, bimbingan atasan, kondisi jasmamni pegawai, kemampuan berfikir, tingkat kesalahan, beban pekerjaan dan kesanggupan bekerja lembur masih harus ditingkatkan kedepannya kaitannya antara manajemen knowledge, self efficacy dan kinerja pegawai.
Model Strategi E-WOM terhadap Minat Beli Konsumen pada Batik FY Trusmi Cirebon Boyke Setiawan Soeratin; Granit Agustina; Rudi Suprianto Ahmadi; Rakhmia Nalibratawati; Feby Febrian
Jurnal E-Bis Vol 6 No 1 (2022): Vol. 6 No 1 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i1.868

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Berdiskusi tentang pemasaran adalah factor penentu bagi kegiatan pemasaran. Bagi pelanggan akan memperoleh suatu value dan kepuasan pada saat akan memutuskan dapat membeli suatu barang yang merupakan bentuk dari suatu kesuksesan atau tidaknya bagi seorang pelanggan dan melanjutkan pemesanannya di masa yang akan datang. Getok tular atau electronic word of mouth merupakan bentuk dari diskusi pemesaran. Perkembangan teknologi internet e-WOM tersedia secara luas. Minat beli adalah bentuk dari sub bagian perilaku konsumen guna melakukan pembelian, kecenderungan menaggapi dalam berupaya bagi keputusan pembelian dilkasanakan secara serius. Sebelum dilakukan pembelian konsumen memiliki pengalaman dalam melakukan minat beli ulang. Pelanggan memahami value produk yang dirasakannya. Metode penelitian yang digunakan deskriptif dan verifikatif dengan regresi linier sederhana. Dengan populasi mencapai 500 pemilih batik FY Trusmi Cirebon diperoleh 100 orang sebagi sampel. Hasil penelitian bahwa e-WOM berpengaruh terhadap minat beli sebesar 71.45% yang didistribusikan secara simultan.
CONFLICT MODEL ON WORK MOTIVATION Granit Agustina; Feby Febrian
Dinasti International Journal of Management Science Vol 2 No 3 (2021): Dinasti International Journal of Management Science (January - February 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i3.713

Abstract

Each agency must be able to manage employees by applying appropriate conflict models according to organizational needs that can increase a person's work motivation for a job. This study aims to determine whether the functional and functional effects on employee work motivation. This research is a descriptive and verification research using path analysis, where the population of respondents is all employees of the tourism and culture office of West Java province as many as 200 people with a sample of 67 respondents using SPSS 24 software. From the results of the respondents' responses that have been distributed So simultaneously the test results show that the conflict model affects work motivation with a functional effect of 0.493 and a significant effect on dysfunctional 0.198 and simultaneously the effect of the two variables on work motivation is 0.295. From the research results partially know that functional is more dominant in influencing work motivation than dysfunctional in the conflict model.
THE EFFECT OF NON PERFORMING LOANS TO CASH RATIO ON BANK BPR KERTARAHARJA Winna Roswinna; Feby Febrian; Granit Agustina; Maria Lusiana Yulianti; Anne Lasminingrat
Dinasti International Journal of Education Management And Social Science Vol 1 No 3 (2020): Dinasti International Journal of Education Management and Social Science (Februar
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i3.172

Abstract

In this study there are two variables, namely variable X (NPL) and Y variable (CR). This research was conducted to determine the effect of NPL on CR Bank BPR Kertaraharja. The method used in this research is descriptive analysis method to identify how the influence of NPL and how big CR is at Kertaraharja Rural Bank. While the verification of the analysis to identify the problem is how much influence the NPL has on the CR of BPR Kertraharja bank. This research was conducted at the BPR Kertaraharja Bank office. This research was conducted using a sample based on Purpose Sampling. The hypothesis of this study is that NPL has an effect on CR at the BPR Kertaraharja Bank. To measure the effect of these variables using Simple Linear Regression with the help of the application software system SPSS 21.0. Based on the results of data analysis using statistical methods, it was concluded that there was a significant influence between NPLs on CR banks, this was based on regression analysis with the equation Y = 24,985 - 1,312X. In correlation there is a fairly strong relationship between NPL and bank CR with a value of 0.680. Then the coefficient of determination (KD) is obtained that the NPL affects the CR with a value of 46.3%. Test the hypothesis of this study in which the t count of 4,147 is greater than the t table value of 2012. Then H1 is accepted and H0 is rejected, which means that NPL has a strong influence on bank CR.
Peran Manajemen Konflik terhadap Performansi Kerja dan Produktivitas Organisasi pada Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat Granit Agustina; Feby Febrian
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 5, No 1 (2022): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2022
Publisher : Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v5i1.107

Abstract

West Java Province has the potential for good community economic growth through the empowerment of its government and private organizations. This empowerment is carried out because every organization often experiences obstacles and challenges related to performance and productivity conflicts in carrying out their activities. This research aims to determine the role of conflict management, work performance, and organizational productivity in the Department of Tourism and Culture of West Java. The research method used quantitative and Path analysis. Sampling was done by purposive sampling technique on the Department of Tourism and Culture of West Java Province employees, amounting to 67 of a population of 200 people. The study's results indicate that conflict influences work performance and productivity in the organization. Partially, organizational productivity dominated over work performance. Conflict often weakened a person's performance and reduced organizational productivity so that it might be appropriately handled.
KNOWLEDGE MANAGEMENT AS A COMPETITIVE STRATEGY IN PT INDOSAT OOREDOO Granit Agustina
Bulletin of Management and Business Vol. 1 No. 2: Oktober 2020
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

KNOWLEDGE MANAGEMENT AS A COMPETITIVE STRATEGY IN PT INDOSAT OOREDOO This study discusses Knowledge Management which is carried out in business organizations with the aim to find out the strategy in implementing knowledge management in PT Indosat Ooredoo. This study uses a qualitative method with a case study approach at PT Indosat Ooredoo. Data collection techniques in this study used observation, archival notes, interviews. From the results of the research that has been done, the following conclusions can be drawn: Knowledge management is carried out by creating a process based on information technology and virtual competence. Media technology supports information and communication that is intended to enhance the transfer of information and the overall sharing of organizational knowledge through cooperation and communication between individuals. Knowledge Management is very important as one form of organizational competitive strategy. The form of virtual communication in KM must also explore tacit knowledge. Key Words: Knowledge, knowledge management, storage of knowledge
HAPPINESS AT WORK AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN KRAKATAU STEEL Granit Agustina; Tatiek Ekawati Permanar; Sri Endah Nurhayati; Eeng Ahman; Feby Febrian
Dinasti International Journal of Digital Business Management Vol 1 No 6 (2020): Dinasti International Journal of Digital Business Management (October - November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i6.573

Abstract

Every company must be able to invite its employees to provide a model of employee happiness at work and appropriate organizational citizenship behavior in accordance with the needs of the company which can make a person's organizational citizenship behavior better. This study aims to determine the model of employee happiness at work and organizational citizenship behavior of an employee in a company. This research is a descriptive and verification research using simple linear regression analysis, where the respondent population is all employees of 30 people with a sample size of 30 people using SPSS 24 software. The method used in this research is saturated sampling technique using the entire population as a sample. Collecting data using a direct survey method using a questionnaire. The results of respondents' responses that have been distributed and from the test results then employee happiness at work have a positive and significant effect on organizational citizenship behavior. To improve the organizational citizenship behavior of employees, the authors suggest that there be further research by other researchers on the issues of factors that influence organizational citizenship behavior besides happiness such as empathy at work, organizational conditions and the role of organizational management, supervisory ability and the quality of work itself.