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Journal : ELS Journal on Interdisciplinary Studies in Humanities

The Study of Japanese Women in the Facial Treatment Advertisement: A Semiotics Perspective of Pierce’s Theory Andini, Citra; Sosrohadi, Somadi; Fairuz, Fairuz; Dalyan, M.; Fathu Rahman, Fakhriawan; Hasnia, Hasnia
ELS Journal on Interdisciplinary Studies in Humanities Vol. 5 No. 2 (2022): June
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.101 KB) | DOI: 10.34050/elsjish.v5i2.21592

Abstract

This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK II advertisement and to describe the slogan “Rasakan kekuatan PITERA untuk kulit tampak sebening kristal” in the Facial Treatment Essence SK II advertisement so that it can influence consumers. Meanwhile, the beauty of cosmetic users is always physically visible, even the model to introduce this product is Imma, a virtual model girl created by CGI (Computer-generated Imagery). Some of the advantages in this product are visualized by Imma, namely bright and glowing white skin. Imma has become an icon for this product because the advantages that it offers are all seen in Imma, and the standard of beauty described by Japan and the way to be beautiful like this virtual model girl is to apply the Facial Treatment Essence SK II product. This research uses a qualitative descriptive method to analyze data which maps which include icons, indexes and symbols. The result of this research indicates that the Japanese beauty standards shown by this ad are like Imma and to have skin like her, the right skincare is Facial Treatment Essence SK II and according to its slogan, "Feel the power of PITERA for crystal clear skin".
The Ability of 1st Class Students of SMAN 11 Enrekang to Arrange Verbal and Nominal Sentences Hasnia, Hasnia; Andini, Citra; Tahir, M Dalyan; Hunaeni, Hunaeni; Zulfikariandi, Zulfikariandi; MT, Muslimin
ELS Journal on Interdisciplinary Studies in Humanities Vol. 5 No. 3 (2022): September
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.964 KB) | DOI: 10.34050/elsjish.v5i3.23171

Abstract

This research aims to reveal the ability of 1st graders of SMAN 11 Enrekang in compiling verbal and nominal sentences using the simple present tense and the difficulties that occur when compiling verbal and nominal sentences using the simple present tense. The researcher used quantitative method by applying the Surface Strategy Taxonomy in analyzing the data. The results of this research indicating that there are four types of errors. The frequency and percentage based on the surface strategy taxonomy are 63.59% misformation, then 16.18% addition, 13.88% omission, and 6.35% misordering. Furthermore, there are three difficulties experienced by students in compiling verbal and nominal sentences using the simple present tense, 1) Students do not understand the grammatical system; 2) students just write down what comes to mind without following the grammar; and 3) students do not understand vocabulary. The teachers recommend practicing grammar rules, in the simple present tense for mistakes. In addition, other researchers can provide techniques to improve students' mastery of the simple present tense