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Strategi Kompetisi PT Pos Indonesia KCU Batam dalam Bisnis Ekspedisi -, Rika Regita Cahyani; Ngaliman, Ngaliman; Windayati, Diana Titik
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 2 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i2.1556

Abstract

Penelitian ini bertujuan untuk meneliti dan menguji Pengaruh Kualitas Pelayanan, Harga, dan Promosi terhadap keputusan klien untuk menggunakan layanan transportasi PT Pos Indonesia KCU Batam. Penelitian ini menggunakan penelitian kuantitatif, dengan sampel sejumlah 100 responden yang merupakan klien PT Pos Indonesia Pusat Batam (2024). Kuesioner digunakan untuk mengumpulkan data, dengan alat uji analisis SPSS versi 26 sebagai alat analisis. Berdasarkan hasil penelitian, keputusan untuk menggunakan layanan pengiriman Pos KCU Batam terutama dipengaruhi oleh promosi. Sedangkan Kualitas Pelayanan dan Harga berpengaruh positif tetapi tidak signifikan.Namun, keputusan untuk menggunakan layanan pengiriman Pos KCU Batam dipengaruhi oleh efek kumulatif yang signifikan dari Kualitas Pelayanan, Harga, dan Promosi.
Pengaruh Flash Sale, Promo Gratis Ongkos Kirim, dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Skintific Melalui E-Commerce Shopee di Kota Batam zahri, Nadila jannatul; Luthfi, Andi Mulyadi; Windayati, Diana Titik
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 2 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i2.1557

Abstract

The purpose of this research is to determine and analyze the influence of Flash Sales, Free Shipping Promos, and Electronic Word of Mouth on Purchase Decisions for Skintific Products via Shopee E-commerce in Batam City. This studies employs quantitative tactics. The populace in this exam is individuals in Batam city however it's far commonplace that now not every considered one of them use Skintific gadgets, so the population for this exploration is considered as obscure. the instance for this exam was ninety six respondents. This examine tested the validity and reliability of a questionnaire because the method of facts series. The Classical Assumption check, multiple Linear Regression, speculation checking out (t and F checks), and Coefficient of determination are applied in this approach of statistics analysis for studies. statistics managing in this exam applied the SPSS programming application variant 26. The effects of this examination show that flash sale and free shipping promotions to some diploma meaningfully affect shopping for alternatives for Skintific gadgets thru Shopee internet based business, yet digital conversation to a few diploma makes no certain difference. important impact on the choice to buy Skintific items via Shopee net business. there's a concurrent tremendous and huge impact on streak deals, loose transportation promotions, and electronic casual change on buying choices for skintific objects thru Shopee internet primarily based enterprise in Batam city.
Pengaruh Gaya Kepemimpinan, Motivasi, Dan Disiplin Kerja Terhadap Kinerja Pegawai Melalui Pengembangan SDM Pemerintah Daerah Provinsi Kepulauan Riau Hidayat; Mursal; Yantri, One; Windayati, Diana Titik; Onoyi, Nona Jane
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 7 No 2 (2023): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v7i2.105

Abstract

Leadership style, motivation in working and employee work discipline are classic problems faced by various organizations in achieving performance targets, therefore HR that continues to be developed is one of the keys so that the wheels of the organization run as expected, employees who do not feel comfortable at work, are unable to improve their careers, and work pressure is too heavy will not be able to carry out their responsibilities optimally. The current research is intended to see how much influence the leadership style, motivation, and work discipline have on employee performance through HR development within the Riau Islands Provincial Government with a population of 5,108 people, while the sample was taken 290 with the convenience sampling method, respondents were given a questionnaire distributed via the Google Form link with a data collection time of about one month, then the data was processed and analyzed further. Based on the results of data processing, it shows that the results of hypothesis testing on leadership style variables, motivation, work discipline, and HR development on employee performance have a significant effect, this is as shown in the t test results. The same results are shown in the F test, namely that there is a significant effect simultaneously on the variables of leadership style, motivation, work discipline, and HR development on employee performance variables. Next, in the results of the intervening variable hypothesis test, all regressions show a significant relationship between variables in accordance with the requirements. Furthermore, the test result of the adjusted R2 value is 0.615, which means that the variables of leadership style, motivation, and work discipline and HR development used in general are able to provide 61.5% of the influence on employee performance. However, this research still has many limitations, the number of samples is still too small from the population, the variables used are limited. Recommendations that can be taken into consideration in further research are in the selection of samples, especially for respondents, can be focused based on the OPD of the Riau Islands Provincial Government.
Pelatihan Media Pemasaran Batik Berbasis Website pada Pengrajin Batik Kampung Kelembak Kota Batam Friadi, John; Satriawan, Bambang; Windayati, Diana Titik; Yantri, One
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i1.3038

Abstract

Purpose: Promotion and marketing methods for Batik Kelembak are currently carried out conventionally and are limited, ineffective, inefficient, and costly. and very limited time. Promotion and marketing based on digital marketing with a website as a promotional and marketing medium for Batik Kelembak is the right solution because promotion and marketing can reach wider locations, is effective, efficient, can reduce costs, is not limited by space and time and can be done anywhere and at any time just take a longer time. Methodology: Community service activities were implemented in November 2024. Community service activities were implemented in Kelembak Village, Nongsa District, Batam City. This community service activity is in the form of socialization and training by providing an understanding of the importance of digital promotions and marketing websites. The implementation method in the Community Service Program includes the survey, website creation, socialization and training, evaluation, mentoring, and reporting program implementation program as a whole. Results: The Kelembak village community can carry out promotions and marketing through future business development by using a web-based digital marketing strategy for their batik products so that it can explore the sale of batik products locally, and national and international answers to the challenges of the global economy. (John, 2022). Limitation: The expansion of market reach is expected to increase the potential sales of more humidity batik products, so that the income earned becomes maximum. When income increases, the people of Kelembak village will be better able to maintain the continuity of their business and help improve the economy in Indonesia. Contribution: Digital marketing can help the Kelembak village community expand the market to promote and market moisture batik products and open the insight of the people of Kelembak village to be more motivated to produce and develop their business with a broader reach.