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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Ilmu Komunikasi Jurnal Komunikasi INFERENSI Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Komunikator KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) ETTISAL Journal of Communication Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Komunikasi Semiotika: Jurnal Komunikasi Jurnal Profetik Komunika: Jurnal Dakwah dan Komunikasi
Yuliana Rakhmawati
Universitas Trunojoyo Madura
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Cultural Shifting And Non-Verbal Communication Reconstruction In Covid-19 Outbreak: Indonesia’S Insight Yuliana Rakhmawati
Jurnal Komunikasi Vol 14, No 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11480

Abstract

COVID 19 has had a multidisciplinary impact on health, economic, and socio-political emergencies. In the context of communal culture, the impact is increasingly felt. Various activities that prioritize collectivity become limited and even eliminated. In general, communal people used to handle certain messages with physical touch. During the pandemic, conversely, non-verbal activity are in a shifting mode. Therefore, this research attempt to identifies interaction patterns changes in collective society addressing the new habit in non-verbal communication perspectives. This research uses literature studies on journals, previous studies, and other textual documents that are relevant to the research objectives. The analysis results were discussed by the Birdwhistell kinesics theory and Hall's proxemics theory. The research obtained the discussion about non-verbal communication patterns shifting from the haptic tradition to mediated communication. Furthermore, the discussion also apply to physical distance in space and time theory outlook. Therefore, in collective society, the changes will not only generate a new culture but also deliver the way of thinking shifting. The communication barriers presence in indexical signs use then likely happened. Further research could emphasize on macro levels in language relativity perspective. The use of positivistic paradigms to explain correlations between population characteristics and changes in communication behavior patterns during a pandemic can also be explored.
REPRESENTASI GENDER TOKOH DIANA DALAM FILM WONDER WOMAN Retno Indriyani; Yuliana Rakhmawati
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 2 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i2.1717

Abstract

ABSTRACTThe purpose of this study is to describe feminism in the female film Superhero entitled'Wonder Woman' which was released in 2017 and to find out the implicit meaning of feminism.This research uses qualitative and descriptive methods and semiotic analysis of Roland Barthes.Roland Barthes's semiotic analysis includes denotation (true meaning) and connotation (doublemeaning, born from cultural and personal experiences). And if the connotation is inherent insociety, it will become a myth. The analysis of this research is based on the elements ofnarrative films, such as space and time, character, conflict, and purpose. The results obtainedfrom this study are from 14 selected scenes in this Wonder Woman film containing 4 points offeminism. The feminism point was taken based on a book called Feminist Thought by RosemariePutnam Tong. Feminism consists of feminism in struggle, feminism in making decision,feminism in the power of determination, and feminism in love. Wonder Woman is amonoandrogynous woman, where she shows feminine and masculine character at the sametime. Beautiful, innocent, compassionate, eager for the opposite sex, can fall in love like womenin general. But at the same time also aggressive, can lead, can compete, can make their owndecisions and can carry responsibility for the interests of many people like men.Keywords: Feminism, Movie, Wonder Woman, Gender Communication, Roland Barthes’sSemioticsABSTRAKTujuan dari penelitian ini adalah untuk mendeskripsikan feminisme yang ada dalam FilmSuperhero wanita berjudul „Wonder Woman‟ yang dirilis pada tahun 2017 serta untuk mengetahui maknayang tersirat dari feminisme tersebut. Penelitan ini menggunakan metode kualitatif dan deskriptif sertaanalisis semiotika Roland Barthes. Analisis semiotika Roland Barthes mencakup denotasi (maknasebenarnya) dan konotasi (makna ganda, yang lahir dari pengalaman kultural dan pribadi). Dan jikakonotasi sudah melekat dalam masyarakat, maka akan menjadi mitos. Analisis penelitian ini berpokokpada elemen-elemen film naratif, seperti ruang dan waktu, tokoh, konflik, dan tujuan. Hasil yang didapatdari penelitian ini adalah dari 14 adegan terpilih yang ada di film Wonder Woman ini mengandung 4 poinfeminisme. Poin feminisme tersebut diambil berdasarkan buku berjudul Feminist Thought oleh Tong.Feminisme tersebut terdiri dari feminisme dalam perjuangan, feminisme dalam pengambilan keputusan,feminisme dalam kekuatan tekad, dan feminisme dalam kasih sayang. Wonder Woman adalah perempuanyang monoandrogini, yaitu di mana ia menunjukkan karakter feminin dan maskulin pada saat yangbersamaan. Cantik, polos, penyayang, berhasrat untuk lawan jenis, dapat jatuh cinta seperti perempuanpada umumnya. Namun di waktu yang sama juga agresif, dapat memimpin, dapat bersaing, dapatmengambil keputusannya sendiri dan dapat mengemban tanggung jawab untuk kepentingan orang banyaklayaknya laki-laki.Kata Kunci: Feminisme, Film, Wonder Woman, Komunikasi Gender, Semiotika Roland Barthes
KOMODIFIKASI HALAL PADA IKLAN (SEMIOTIK CHARLES SANDERS PIERCE TERHADAP IKLAN “FRESHCARE” MINYAK ANGIN AROMATHERAPY) Shinta Fitria Wulandari; Yuliana Rakhmawati
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 1 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i1.1544

Abstract

ABSTRAK.Penelitian ini berjudul Komodifikasi Halal pada Iklan di Televisi (Studi Semiotik Charles Sanders Pierce pada Iklan FreshCare Minyak Angin Aromatherapy). Tujuan penelitian ini untuk menjelaskan makna tanda halal pada iklan FreshCare Minyak Angin Aromatherapy dan mengetahui proses komodifikasi halal pada iklan FreshCare Minyak Angin Aromatherapy. Latar belakang penelitian ini dimana saat ini semakin berkembangnya iklan di televisi yang mengatasnamakan agama untuk menarik perhatian konsumen, salah satunya dengan penggunaan kata halal. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif dengan metode penelitian semiotik. Pengumpulan data dilakukan dengan teknik dokumentasi yang mana iklan di dapat dari youtube. Teori Semiotik Charles Sanders Pierce menjelaskan tentang objek-objek yang menyerupainya dengan keberadaannya yang memiliki hubungan sebab-akibat dengan tanda-tanda. Dengan menggunakan segitiga makna atau triangel of meaning meliputi object , reference, dan interpretant. Penulis akan mengamati dari ketiga unsur tersebut dan menghubungkan ke dalam penelitian ini. Hasil dari penelitian ini adalah tanda-tanda yang terdapat dalam iklan FreshCare Minyak Angin Aromatherapy merupakan suatu komodifikasi talent yang mana pada analisis terdapat talent yang digunakan untuk memaparkan makna halal tersebut. Dengan talent yang menggunakan gaya busana yang islami, selaian itu adanya logo halal pada produk juga merupakan komodifikasi yang diciptakan pada iklan. Komodifikasi halal yang terdapat pada iklan FreshCare Minyak Angin Aromatherapy melibatkan bagian penting yaitu pakaian yang digunakan talent, setting iklan, label halal dan bahan-bahan yang digunakan dalam iklan untuk mengkomodifikasikan bahwa iklan FreshCare Minyak Angin Aromatherapy merupakan produk obat halal dikonsumsi untuk konsumen.Kata Kunci : Semiotik, Iklan FreshCare Minyak Angin Aromatherapy, Halal, Komodifikasi.
Keris as Branding Destination Tourism: Indonesian Heritage Daggers from Madura Yuliana Rakhmawati; Netty Dyah Kurniasari; Ridho Marrotin Subastian
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12818

Abstract

Sumenep keris is known for its various philosophies and styles. This traditional Indonesian dagger had the potential to be developed as Madura’s brand tourism. Therefore, strategy is needed to formulate a suitable development model of Sumenep keris potential. Hence, this research aims to describe Sumenep keris potential and contribution to Madura tourism development. A phenomenological approach is used to explore the local keris artisan perspective in interpreting keris philosophy and the accompanying meaning. Data were collected through in-depth interviews and observation and the triangulation method in this research. The analysis results found that the Sumenep keris can be part of the development of a tourist destination brand. The brand will be closer to sticking to the identity of the Sumenep area as a cultural heritage tourism destination. The concept of brand development can be done by optimizing the various perspectives of the Sumenep keris as an index of Madurese culture. Since brand building for tourism destinations is a continuous process, this research is expected to be preliminary. Hence, future research can examine other forms of Madura’s culture that contribute to heritage branding tourism.
The Pattern of Disseminating Information on The Garut Regency DISPARBUD in The Development of Ecovillage Evi novianti; Mufqi Fajrurrahman; Aat Ruchiat Nugraha; Lutfi Khoerunnisa; Yuliana Rakhmawati
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.19390

Abstract

Indonesia is known to the world for the tourism it offers. Various approaches to tourism are now emerging over time, and one of the focuses of government development is village-based tourism or ecovillage toursim. The development of this tourist village itself cannot run well if there is no cooperation between the local government and the local community. Therefore, there is a need for communication between the two parties who have a similar vision and mission and are able to work together to develop an ecovillage. This is also what the West Java government and the people of Garut city are doing to develop tourist villages in their area. This study aims to determine the pattern of information dissemination carried out by the Garut Regency Tourism and Culture Office (DISPARBUD) in the development of an ecovillage-based tourism. Using a qualitative descriptive case study method and involving three members of DISPARBUD as the participants, the results of this study indicate that DIPSPARBUD has a simple pattern of disseminating information to local communities regarding the development of ecovillage. This pattern goes through three stages namely; (1) Information distribution (determining communicators, compiling messages, scheduling socialization), (2) Performance reporting (analyzing and responding to the effects of communication, (3) Managing stakeholders (evaluation). With this communication pattern, DISPARBUD seeks to optimize the delivery of information regarding development a tourist village that continues to move forward and is expected to produce many other tourist villages in the future
Talagha: Marketing Communications for Integrated Coastal Tourism Branding Yuliana Rakhmawati; Qoniah Nur Wijayani; Diah Indiyati; Evi Novianti
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9824

Abstract

Madura has beach comparative potential as a coastal tourist destination. However, in the marketing communications context, this potential has not been optimized. Therefore, this research aims to explore all the potential for integrated coastal tourism by using the Talagha acronym of Talang Siring, Legend, Jumiang, and Lembung branding identity as an alternative to marketing communication. The Talagha brand identity not only being as destinations acronym but also the equivalent of lake in Madurese. Research locations were conducted on four Pamekasan coastal tourism destinations in Madura, namely Talang Siring Beach, Jumiang Beach, Legend Beach, and Mangruve Lembung. Research population are visitors and residents around the destinations. Samples were obtained using accidental sampling. Based on target population characteristics, as two hundres samples were acquired. Data collection were conducted by survey and analyzed by using SPSS. The results show that Talagha tagline as a brand identity is agreed by majority respondents to be part of integrated tourism branding. The findings confirmed by branding strategies theory as a part of tourist destination marketing communications. This findings are expected to be a catalyst in brand identity usage in tourist destination marketing communications development. It is recommended these findings as literature in brand destination studies as well as reaches triple helix in developing policies brief related to Madura’s integrated coastal tourism branding.
Co-Authors Aat Ruchiat Nugraha Ach Fawaid As’ad Diah Indiyati Drajat Wicaksono Erfan Muhammad Evi Novianti Lutfi Khoerunnisa Mufqi Fajrurrahman Netty Dyah Kurniasari Prasetyono Prasetyono Qoniah Nur Wijayani Retno Indriyani Ridho Marrotin Subastian Shinta Fitria Wulandari Suryandari, Nikmah