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All Journal Islamadina : Jurnal Pemikiran Islam J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika) International Journal of Economics, Business and Accounting Research (IJEBAR) Kontribusia : Research Dissemination for Community Development Jurnal Ekonomi dan Bisnis Kontemporer Journal Competency of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

Putri Dwi Cahyani

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Author-ID : 1567232

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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Pengaruh Keamanan Konsumen dan Kualitas Informasi terhadap Keputusan Pembelian pada Produk Fashion di Shopee dengan Kepercayaan sebagai Variabel Intervening Embun Salsabiila; Muinah Fadhilah; Putri Dwi Cahyani
Journal Competency of Business Vol 2 No 1 (2018): Journal Competency of Business
Publisher : Program Studi Manajemen

This research was conducted to determine the effect of consumer safety and information quality on purchasing decisions through trust in fashion products in shopee. The location of this research is in Yogyakarta. The population of this research is shopee users in Yogyakarta. A sample of 100 respondents was taken using the accidential sampling technique. The data collection method used a questionnaire. The analysis used is multiple linear analysis with the results of the study showing that consumer security has a significant effect on trust, information quality has a significant effect on trust, consumer security has no significant effect on purchasing decisions, information quality has no significant effect on purchasing decisions, trust has a significant effect on consumer confidence. Security can explain the indirect relationship between consumer security and information quality with purchasing decisions.

PENGARUH PERCEIVED SECURITY DAN INFORMATION QUALITY TERHADAP ONLINE PURCHASE INTENTION MELALUI TRUST (Study Kasus Pada Konsumen Sorabel di Yogyakarta) IBN Udayana; Putri Dwi Cahyani; Desti Nur Chotimah
Journal Competency of Business Vol 2 No 1 (2018): Journal Competency of Business
Publisher : Program Studi Manajemen

The purpose of this study is to test and find out and determine the effect of perceived security and information quality on online purchase intention through trust in a reliable online store. The effect of perceived security on trust in Sorabel, the effect of information quality on trust in sorabel, the effect of perceived security on online purchase intention, the effect of information quality on online purchase intention and the influence of trust on online purchase intention. This research is quantitative. The population is Sorabel consumers in Yogyakartas. Samples were taken using a probality sampling technique with a total questionnaire of 100 respondents. Primary data collection techniques using questionnaires. The method of data analysis using multiple linear regression previously conducted a classic assumption test consisting of normality test, heteroxidation test and multicolonierity test. The results showed that there was a positive effect on perceived security, a positive influence on information quality, a positive influence on trust and online purchase intention. Significant positive effect of perceived security on trust; significant positive effect of information quality on trust; significant positive effect of perceived security on online purchase intention; significant positive effect of trust on online purchase intention.

Co-Authors Desti Nur Chotimah Dinda Dwi Jayanti Dwi Rahmawati Eko Yulianto Embun Salsabiila Encep Saepudin Farhan Falah Flavianus Yoga Tridandy Chandra Henny Welsa IBN Udayana Ida Bagus Nyoman Udayana Makhrus M Muinah Fadhilah Niken Lifi Pratika Restu Frida Utami Sofia Silvianita Tyas Frega Fatma

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