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All Journal Medika Alkhairaat : Jurnal Penelitian Kedokteran dan Kesehatan LEBAH PUBLICA: Jurnal Pengabdian Masyarakat Center of Economic Students Journal (CSEJ) Jurnal Bisnis dan Kewirausahaan Indonesian Journal of Islamic and Social Science (IJISS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan JBI : Jurnal Bahasa Indonesia
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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
PERAN SALURAN DISTRIBUSI DAN AKTIVITAS PEMASARAN SOSIAL MEDIA DALAM MENINGKATKAN KINERJA PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) Suriyanti; Rahmad Solling Hamid; Riska Eka Putri Bachtiar; Riefky Dj Al Idrus
Jurnal Bisnis dan Kewirausahaan Vol. 13 No. 2 (2024): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v13i2.4602

Abstract

The role of distribution channels and social media marketing activities is crucial in boosting the marketing performance of SMEs (small and medium enterprises). By integrating efficient distribution channels and robust social media marketing strategies, SMEs can expand their market reach, strengthen their brand image, and increase marketing effectiveness and sales volume. Through the proper use of distribution channels and effective utilization of social media, SMEs can foster closer relationships with their consumers, enhance customer loyalty, and sustainably expand their market share. Thus, a balanced combination of distribution channels and social media marketing is key to the success of SMEs in enhancing competitiveness and growth in this digital era. This study aims to examine the role of distribution channels and social media marketing activities in improving the marketing performance of small and medium enterprises (SMEs). The sample used in this study consisted of 100 SMEs. The method of analysis used to test the hypotheses in this study was multiple linear regression. This research yields important information that, partially, distribution channels and social media marketing activities have proven to play a significant role in enhancing the marketing performance of SMEs.
Co-Authors Abd Muis Alvianti Agustin Amalia Rosyada Amir Andini Asep Wijaya Basri Modding Bijaang, Djamaluddin Chamim Ihwanudin Darmawaty Devinta Alya Maharani Febby Ananda Gebby Ritta Antika Hamzah Fauzi Ilhamjaya Patellongi Indra Permana, Indra Kurniandhany, Amil Try Mansyur Arif Miftah Nurasyhari Muchammad Al Fatih Nadila Azahra Putri, Liviana Nico Euduard Dhani Sutanto Nurwahyuni Ocshe Zefanya Ponto Primaraga Sumantri Indra Wicaksana Rahmad Solling Hamid Reki Tri Andriani Riefky Dj Al Idrus Riska Eka Putri Bachtiar Rismawati Ruland Pakasi sarwo edy Setyawan, Wisnu Teguh Nugroho, Arief Vicky Sugiarto Wicaksana, Primaraga Sumantri Indra