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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Pengabdian Bangsa Jurnal Penelitian Progresif (JPP)
Riyan Maulana
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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UNIVERSITY STUDENTS’ OBSTACLES IN SPEAKING ENGLISH Irani Z, Ulfah; Rita Zahara; Riyan Maulana
Jurnal Penelitian Progresif Vol 2 No 2 (2023): MARCH 2022 - AUGUST 2023
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v2i2.84

Abstract

This research aims at giving information about the students’ obstacles in speaking English. In this research, the writer applied a descriptive qualitative research. In this study, the writer used purposive sampling. The writer used questionnaire in collecting the data. In order to obtain the data for this study, the writer shared the questionnaires for students at STMIK Indonesia Banda Aceh, English for TOEFL preparation class with 15 students. The results of the study indicated that the students faced internal factors, unconfident and motivated during speaking English, the students faced topical knowledge difficulties in speaking performance, and the students’ external constraints affected them to speak English.
PRODUCT DEVELOPMENT STRATEGIES IN MARKETING MANAGEMENT: THE CASE OF THE FOOD AND BEVERAGE INDUSTRY Sufyan; Maimun; Riyan Maulana
Jurnal Penelitian Progresif Vol 3 No 2 (2024): MARCH 2024 - AUGUST 2024
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v3i2.114

Abstract

This study aims to analyze product development strategies in marketing management, focusing on the food and beverage industry. The research method employed is a qualitative case study, where data were collected through in-depth interviews with product managers and document analysis from several leading companies in the industry. The study identifies various product development strategies implemented, including product innovation, diversification, and adaptation to market trends. The results indicate that continuous product innovation and responsiveness to changing consumer preferences are key factors in maintaining company competitiveness. Furthermore, product diversification that considers market segmentation is proven effective in expanding market share and enhancing consumer loyalty. In conclusion, proactive and adaptive product development strategies play a crucial role in the success of marketing management in the food and beverage industry. This research provides practical insights for product managers and marketers to design more effective product development strategies in line with market dynamics.
Co-Authors Adi Ahmad Dara Zulfinar Deni Trianda Pitri Habibul Akram Ladipin Lidiana Maimun Muhammad Tahir Muhammad Yassir Munandar Nasruddin Nurrizqa Nyak Amir Rahmad Junaidi Rahmat Arfan Rita Zahara Rizaldi Akbar Saifuddin Saifuddin Sufyan Syarifuddin Syibral Malasyi Tarmizi Ulfa Irani Z Ulfah Irani Z Ulfah Irani Z, Ulfah