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All Journal JURNAL ADMINISTRASI BISNIS JUSIFO : Jurnal Sistem Informasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Wilayah dan Lingkungan Journal of Economic, Bussines and Accounting (COSTING) TIJAB (The International Journal of Applied Business) SEIKO : Journal of Management & Business JURNAL GOVERNANSI Jurnal Pengembangan Wiraswasta Procuratio : Jurnal Ilmiah Manajemen Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL jurnal syntax admiration Jurnal Bisnis Indonesia Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Terapan Manajemen dan Bisnis KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Management and Social Sciences Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis Jurnal Akuntan Publik Nanggroe: Journal of Scholarly Service
Azizah, Nurul
Universitas Pembangunan Nasional (UPN) Nasional Jawa Timur, Indonesia
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Kegiatan Branding Sebagai Strategi Pemasaran Dan Pengembangan UMKM Madona Kulit Nurul Azizah; Moch Rizky Ramadhan
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.179

Abstract

Indonesia may be a nation wealthy in characteristic assets. This tremendous riches is well overseen by Indonesian industry, coming about in a wide assortment of items. As you know, not as it were the industry, Umbakes has moreover contributed to different prepared items through innovation and special creation. One of the most places his MKKNT-MBKM understudies work within the Krampock area of the city of Blitar, he has issues with item improvement and showcasing variables. The reason of this committed movement is hence to arrange your promoting methodology with the fundamental exertion. The strategies utilized are subjective and incorporate sorts of information collection through perception, interviews and documentation of action at umkm. As a result of this devotion, umkm's items have been able to reach a well-developed and reasonable side of the market.
Pendampingan Dan Pengembangan Inovasi Usaha Mikro Kecil Dan Menengah (UMKM) Omah Dayang Di Keluarahan Sananwetan Sonia Ayu Cahyani; Nurul Azizah
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.184

Abstract

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.
Brand Personality Terhadap Rasa Percaya Diri Keputusan Pembelian Melalui Brand Awareness, Perceived Quality, Brand Loyalty Velia Audi Hervitya; Nurul Azizah
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 2 (2022): Oktober
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari Brand Personality terhadap Rasa Percaya Diri atas Keputusan Pembelian dengan mediasi Brand Awareness, Perceived Quality, dan Brand Loyalty. Populasi dalam penelitian ini adalah mahasiswa pada Perguruan Tinggi Surabaya yang merupakan pengguna atau pernah menggunakan produk iPhone. Metode penelitian yang digunakan adalah metode kuantitatif. Analisis data dalam penelitian ini menggunakan analisis PLS (Partial Least Square) yang dihitung menggunakan software smartPLS 3.0. Hasil dari penelitian ini adalah diketahui Brand Personality, Perceived Quality, dan Brand Loyalty berpengaruh secara signifikan terhadap Rasa Percaya Diri atas Keputusan Pembelian. Sedangkan Brand Awareness berpengaruh tidak signifikan terhadap Rasa Percaya Diri atas Keputusan Pembelian. Kemudian juga dapat diketahui bahwa Brand Personality berpengaruh secara signifikan terhadap Brand Awareness, Perceived Quality, dan Brand Loyalty
Prosedur Clearance In dan Clearance Out TugBoat – Tongkang PT. Patria Maritime Lines Oleh PT. Barito Samudra Sejahtera Cabang Banjarmasin Laily Nurfiana Wardhani; Nurul Azizah
Jurnal Akuntan Publik Vol. 1 No. 1 (2023): Maret : Jurnal Akuntan Publik
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i1.703

Abstract

Indonesia is one of the world's largest coal exporters. One of the means of sea transportation to transport coal is tugboats and barges. PT. Patria Maritime Lines is a shipping company that focuses its services on the transportation of coal and other energy from mining concessions and various commodities. PT. Barito Samudra Sejahtera is a company that provides ship agency services which currently supports the ship operations of PT. Patria Maritime Lines. The duty of the shipping company, PT. Barito Samudera Sejahtera, namely taking care of Clearance In and Clearance Out documents for tugboats and barges that will dock at the Unloading Port and unload or load goods. This study aims to determine the procedures and supporting documents required for Clearance In and Clearance Out. This study uses observation, interviews, documentation, and literature study as qualitative methods. It was found in this research that As an agent, PT. Barito Samudra Sejahtera must know the Clearance In and Clearance Out procedures and what documents can be returned, especially those on the ship or tugboats and accompanying barges.
Strategi Branding Sebagai Upaya Pengembangan Dan Pemasaran Produk UMKM Finza Cake And Cookies Awwaliya Dhiyaus Syamsiyah; Nurul Azizah
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.330

Abstract

Apart from natural resources, Indonesia also has a variety of manufactured goods and processed foods. Industry in Indonesia is quite good at managing typical Indonesian products, especially food and beverage products. UMKM's participate in the production of traditional processed foods and beverages by using their ideas and creativity, apart from the Indonesian industry. UMKM's are created by an individual, a group of people, or a company that creates products to serve the needs of the surrounding environment. These UMKM's undoubtedly face a number of challenges as they work to manufacture and market their goods. In Probolinggo City, to be precise in Mranggonlawang Village, Dringu District, one of the UMKM's at the KKNT-MBKM group 52 student service center has problems in marketing and product development activities. Planning a marketing strategy to launch UMKM's business activities is the goal of this service activity. The data collection method used is qualitative in nature including interviews, documentation, and observation of UMKM's actors at work. The development of UMKM's products and the success of their marketing efforts are the results of this service activity.
Pendampingan Pembuatan Sertifikasi Halal Produk UMKM di Desa Banjaragung, Kecamatan Bareng Faiza Aulia Novadinastia; Nurul Azizah
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8192294

Abstract

Assistance in Making Halal Certification for food and beverage MSME products in Banjaragung Village, Bareng District, Jombang Regency aims to increase understanding of the importance of halal certification to improve the quality of MSME products, increase the selling value of MSME products, and increase the interest and comfort of potential consumers of products from MSME players in Banjaragung Village. The method of implementing this community service activity is socialization and assistance in applying for halal certification for free through SiHalal with the Sehati 2023 program. The results of this community service activity are (1) MSMEs understand the importance of halal certification, (2) MSMEs understand the procedures for halal certification, and (3) The issuance of halal certification for Banjaragung Village MSME players. Thus, consumer buying interest and consumer confidence are expected to increase with the halal label. In addition, it is also expected to increase product sales and community welfare in Banjaragung Village, Bareng District, Jombang Regency.
Pendampingan Pembuatan Sertifikasi Halal Produk UMKM di Desa Banjaragung, Kecamatan Bareng Faiza Aulia Novadinastia; Nurul Azizah
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8192294

Abstract

Assistance in Making Halal Certification for food and beverage MSME products in Banjaragung Village, Bareng District, Jombang Regency aims to increase understanding of the importance of halal certification to improve the quality of MSME products, increase the selling value of MSME products, and increase the interest and comfort of potential consumers of products from MSME players in Banjaragung Village. The method of implementing this community service activity is socialization and assistance in applying for halal certification for free through SiHalal with the Sehati 2023 program. The results of this community service activity are (1) MSMEs understand the importance of halal certification, (2) MSMEs understand the procedures for halal certification, and (3) The issuance of halal certification for Banjaragung Village MSME players. Thus, consumer buying interest and consumer confidence are expected to increase with the halal label. In addition, it is also expected to increase product sales and community welfare in Banjaragung Village, Bareng District, Jombang Regency.
Analisis Antusiasme Belanja Online melalui Sales Promotion, E-commerce Shopping Motivation, dan Lifestyle Shopping dengan Consumptive Behaviour sebagai Variabel Intervening (Study pada Pengguna E-commerce Shopee di Kota Surabaya) Rosa Maulida Mardzatus Solikha; Nurul Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2010

Abstract

Perkembangan bisnis digital yang begitu pesat telah merubah perilaku belanja masyarakat yang semula offline menjadi online. Tingkat belanja online masyarakat Indonesia di e-commerce menduduki peringkat satu dunia yang menandai bahwa antusiasme belanja online juga tinggi. Oleh karena itu, penelitian ini bertujuan menganalisis secara mendalam antusiasme belanja online melalui sales promotion, e-commerce shopping motivation, dan shopping lifestyle dengan consumptive behaviour sebagai variabel intervening. Populasi penelitian ini adalah pengguna Shopee di Surabaya dengan sampel sebanyak 130. Teknik pengambilan sampel dengan teknik probability sampling dengan metode purposive sampling. Analisis data menggunakan regresi linear berganda melalui smart PLS 4.0. Hasil penelitian adalah sales promotion dan e-commerce shopping motivation berpengaruh tidak signifikan terhadap consumptive behaviour; shopping lifestyle berpengaruh signifikan terhadap consumptive behaviour; consumptive behaviour, e-commerce shopping motivation, dan shopping lifestyle bepengaruh signifikan terhadap antusiasme belanja online; sales promotion berpengaruh tidak signifikan terhadap antusiasme belanja online; sales promotion dan e-commerce shopping motivation berpengaruh tidak signifikan terhadap antusiasme belanja online melalui consumptive behaviour; shopping lifestyle berpengaruh signifikan terhadap antsuaisme belanja online melalui consumptive behaviour.
Pengaruh Keselamatan Dan Kesehatan Kerja (K3), Kompensasi, Kepuasan Kerja Terhadap Produktivitas Kerja Karyawan Pada PT. Danadipa Bertu Perkasa Harya Syandana; Nurul Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3248

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keselamatan dan kesehatan kerja (K3), kompensasi, dan kepuasan kerja terhadap produktivitas kerja karyawan pada PT. Danadipa Bertu Perkasa. Metode penelitian yang digunakan yaitu metode cluster (area) sampling dengan data primer yaitu data yang diperoleh dari sumber asli atau pertama. Sampel dalam penelitian ini adalah seluruh karyawan PT. Danadipa Bertu Perkasa. Uji analisa data yang digunakan adalah uji regresi linier berganda. Berdasarkan hasil penelitian yang dilakukan disimpulkan bahwa, variabel keselamatan dan kesehatan kerja (K3) (X1), kompensasi (X2), dan kepuasan kerja (X3) secara simultan berpengaruh signifikan terhadap produktivitas kerja karyawan (Y) pada PT. Danadipa Bertu Perkasa. Variabel keselamatan dan kesehatan kerja (K3) (X1) secara parsial berpengaruh signifikan terhadap produktivitas kerja karyawan (Y), variabel kompensasi (X2) secara parsial berpengaruh signifikan produktivitas kerja karyawan (Y), dan variabel kepuasan kerja (X3) secara parsial berpengaruh terhadap produktivitas kerja karyawan (Y) pada PT. Danadipa Bertu Perkasa.  
Pengaruh Job Stress, Job Insecurity, dan Job Embeddedness Terhadap Career Commitment dengan Job Satisfaction sebagai Variabel Intervening Reyvina Nofaro; Nurul Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.2093

Abstract

Bagi karyawan perusahaan, karir sangat penting untuk mereka yang ingin melanjutkan hidupnya. Karyawan membutuhkan komitmen dalam mewujudkan keinginan di pencapaian karirnya. Karyawan dapat meningkatkan suatu karirnya melalui kepuasan kerja yang dirasakan, dengan melalui perusahaan yang memberikan benefit kepada pekerja atas kerja kerasnya dan mampu mengurangi gejala-gejala negative yang dialami oleh karyawan seperti job stress dan job insecurity. Tujuan penelitian ini untuk mengetahui pengaruh dari job stress, job insecurity, dan job embeddedness terhadap career commitment dengan job satisfaction sebagai variabel perantara. Riset dilakukan pada karyawan PT Pelni Cabang Surabaya dengan 31 responden. Metode yang digunakan bersifat kuantitatif melalui penyebaran kuesioner dengan pengukuran skala likert. Berdasarkan analisis secara parsial, variabel X1 berpengaruh negatif dan signifikan melalui Z terhadap Y, variabel X2 berpengaruh positif dan signifikan melalui Z terhadap Y, dan variabel X3 berpengaruh positif dan signifikan melalui Z terhadap Y. Secara simultan, terdapat pengaruh job stress, job insecurity, dan job embeddedness melalui job satisfaction terhadap career commitment.
Co-Authors Abror El Sahal Achmad Dani Afifuddim Zuhri Afnenda Khansa Tsaabitah Agnes Maria Rosia Diana Aida Uyun Salsabil Alvina Kharis Damayanti Anasthasia Marshanda Anggraini Norma Sophie Popilin Anisa Fitri Ramadhani Anisah Salwa Agustina Ardinesyah Hibatul Alim Arlangga Cahyo Gumelar Atika Rahmawati Awwaliya Dhiyaus Syamsiyah Bagas Gunantara Bela Ayu Dian Berlian Cinthya Devi Canta Nandiwardhana Citra Kristin Cleodora Beatrice Dendrit Yahya Qadlizaka Dewi Ratih Dwi Andini Alvina Kharis Damayanti Faiza Aulia Novadinastia Fania Putri Nuriska Harya Syandana Ika Lestari Izaak, Wilma Cordelia Ken Vania Khowin Ardianto Khusnul Khotimah Kriswibowo, Arimurti Laily Nurfiana Wardhani M Daffa Asyhari Moch Rizky Ramadhan Moch. Raihan Ramadhani Nadhiva Auliya Fatmala Nur Rahmawati Raka Rizky Raihanfalaach Regista Fabunga Ahmad Reyvina Nofaro Rhea Ardhana Risca Kusuma Dewi Rosa Maulida Mardzatus Solikha Siti Ning Farida Siti Nur Azizah Sonia Ayu Cahyani Sri Utami Talita Karisma Syaharani U'ud Uda Marlina Velia Audi Hervitya Yessy Pristika Efendy Yuliana Yuliana