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All Journal Jurnal Penelitian Pertanian Terapan Jurnal Pengabdian Nasional Internet of Things and Artificial Intelligence Journal ROUTERS: Jurnal Sistem dan Teknologi Informasi
Widyawati, Dewi Kania
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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PENDAMPINGAN DIGITAL MARKETING PADA PELAKU UMKM DALAM UPAYA PENINGKATAN EFISIENSI PENJUALAN DI ERA TRANSISI MENUJU ENDEMI COVID-19 noer, irmayani; Ambarwari, Agus; Widyawati, Dewi Kania; Yuniarti, Evi
Jurnal Pengabdian Nasional Vol 3 No 2 (2022)
Publisher : Politeknik Negeri Lampung

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Abstract

Usaha Mikro Kecil Menengah (UMKM) merupakan sektor penting penunjang perekonomian masyarakat. Pandemi Covid-19, berdampak negatif berupa penurunan pendapatan secara drastis akibat kendala pemasaran produk. Setelah lebih dari 2 (dua) tahun, kondisi new normal saat ini mengakibatkan kebiasaan hidup masyarakat yang sangat tergantung pada pemanfaatan teknologi informasi.  Adaptasi kehidupan di masa transisi memberikan manfaat salah satunya adalah digitalisasi pemasaran.  Pendampingan bagi mitra UMKM untuk mampu bangkit dan berkembang melalui adaptasi teknologi online pada sistem penjualan produk sangat diperlukan, terutama bagi UMKM yang berada di daerah perkotaan dimana ketersediaan akses internet tersedia cukup.  Salah satu UMKM yang mengalami dampak ini adalah UMKM Bunga Bakery Lampung. Kegiatan pendampingan digitalisasi pemasaran dilakukan dalam 3 (tiga) tahapan yaitu tahap edukasi, pendampingan, dan evaluasi keberlanjutan.  Edukasi diberikan untuk meningkatkan pengetahuan dan pemahaman mitra tentang berbagai platform pemasaran digital. Hasil kegiatan menunjukkan bahwa pengetahuan dan pemahaman mitra terhadap digitalisasi pemasaran meningkat. Tahap pendampingan dilakukan dengan praktik pembuatan dan implementasi platform pemasaran digital seperti akun bisnis pada Watsapp, google map, instagram dan facebook yang terintegrasi.  Kegiatan pendampingan dilakukan untuk memastikan bahwa mitra telah mampu mengaplikasikan teknologi dan edukasi yang diberikan. Tahap ketiga adalah evaluasi dan keberlanjutan dengan melakukann pemantauan aplikasi media online yang telah diterapkan oleh mitra.  Kegiatan ini dilakukan untuk memastikan bahwa mitra dapat menerapkan digital marketing secara mandiri dan terus menerus. Pada akhirnya outcomes yang diharapkan dapat dicapai oleh mitra sebagai pelaku UMKM adalah meningkatkan skala ekonomi UMKM. sebagai salah satu penggerak ekonomi di masyarakat.   Kata kunci : endemi covid-19, ekonomi masyarakat, pemasaran digital     
Adoption of Information and Communication Technology to Improve The Performance of Processed Food-Based Msmes In Lampung Province Sutarni, Sutarni; Fitriani, Fitriani; Unteawati, Bina; Widyawati, Dewi Kania
Jurnal Penelitian Pertanian Terapan Vol 23 No 3 (2023)
Publisher : Politeknik Negeri Lampung.

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Abstract

The objectives of this study are (1) analyzing the types and utilization of ICT, (2) analyzing business profits and the effect of ICT adoption on MSME revenue performance, and (3) analyzing factors affecting the ICT adoption of processed food MSMEs in Lampung Province. This research was conducted in Lampung Province, covering Bandar Lampung City, Central Lampung Regency, Pringsewu Regency, South Lampung Regency, Metro City, and Pesawaran Regency. Locasi is determined intentionally (purposive), considering that the location has adequate ICT facilities and access. The samples from this research were MSME actors in the production of superior processed foods, especially banana chips, cassava chips, emping melinjo, tempe chips, eyek-eyek, crackers, jackfruit chips, and kelanting based on the KJPU in Lampung Province. This study used a sample of 40 respondents. This research is a survey method. The data used in this study were divided into two, namely primary data and secondary data. The research data were analyzed descriptively qualitatively and quantitatively. The data are tabulated, mathematically analyzed, and statistically analyzed according to the purpose of the study. The results showed that the highest level of ICT use used by processed food MSMEs in Lampung Province, namely mobile phones, reached 95%. The most widely used social media whatsapp reached 77.5%. The most widely used use of the marketplace is the shoppe marketplace, but the use of the marketplace as a marketing medium for processed food MSME products is relatively low, only reaching 30%. Internet usage is quite high, reaching 82.5% and respondents think that the internet has an important role in marketing products, communicating with customers, and finding packaging information and product labels. Adopsi of ICT by processed food MSMEs in Lampung Province is still relatively low. Business revenues for processed food MSME actors were obtained by IDR 4,213,737.50, business profits obtained by IDR 2,448,951.73 in 2021. The level of ICT use has a significant influence on the performance of Processed Food MSMEs.
PENGUJIAN OTOMATIS SISTEM INFORMASI INDO TOWING DENGAN KATALON STUDIO Mutiara, Mutiara; Qomariyah, Nurul; Widyawati, Dewi Kania
ROUTERS: Jurnal Sistem dan Teknologi Informasi Vol. 2 No. 1, Februari 2024 (Dalam Proses)
Publisher : Program Studi Teknologi Rekayasa Internet, Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/rt.v2i1.3277

Abstract

The development of web-based and mobile information systems that support various aspects of human work has become the main focus in the current technological era. The importance of automation testing in ensuring software quality is becoming increasingly profound. The quality of these systems is critical to supporting successful business operations. Automation testing using the STLC method and equivalence partitioning technique is applied to ensure the quality of the Indo Towing system. The testing tool used is Katalon Studio, which facilitates the implementation of automated testing with efficiency. Thus, this study emphasizes the importance of automation testing as a crucial step in software development. The results of the implementation of automation testing using Katalon Studio were successfully carried out according to the information system function without any bugs being found in the system. Tests carried out automatically using Katalon Studio can be concluded that the system is running well.
Design and Performance Analysis of a Fuzzy Logic-Based IoT System for Greenhouse Irrigation Control Ambarwari, Agus; Widyawati, Dewi Kania; Putra, Septafiansyah Dwi
Internet of Things and Artificial Intelligence Journal Vol. 4 No. 3 (2024): Volume 4 Issue 3, 2024 [August]
Publisher : Association for Scientific Computing, Electronics, and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/iota.v4i3.764

Abstract

Automatic irrigation has long been used to efficiently irrigate large agricultural areas through drip irrigation systems to minimize water wastage. In greenhouse irrigation, computerized control is essential to improve productivity, as conventional control methods that rely on on-off or proportional control are often inefficient. This research introduces a novel approach to monitor greenhouse environmental conditions and control irrigation duration. The monitoring system architecture consists of sensor nodes and a gateway. The irrigation duration control uses a Fuzzy Logic Controller (FLC) based on the Mamdani method. The FLC is implemented on a NodeMCU ESP8266 board integrated with a DHT22 sensor and a soil moisture sensor. Temperature and soil moisture parameters are used as inputs for the fuzzy logic system in determining the appropriate irrigation duration. The linguistic variables used in the fuzzy membership function include soil moisture (categorized as water, wet, and dry), temperature (categorized as cold, normal, and hot), and watering time (categorized as zero, short, medium, and long). A rule base consisting of nine fuzzy rules was developed based on these membership functions. Experimental results show that the FLC implemented on the NodeMCU ESP8266 has an average accuracy of 99.41% compared to the MATLAB simulation. This shows the fuzzy logic-based system's high accuracy and effectiveness in controlling the duration of greenhouse irrigation. This developed system offers a promising solution to optimize water usage and improve irrigation management in a greenhouse environment.
Co-Authors Ambarwari, Agus Fitriani Fitriani mutiara mutiara Noer, Irmayani Nurul Qomariyah Putra, Septafiansyah Dwi Sutarni, Sutarni Unteawati, Bina Yuniarti, Evi