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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Mirai Management Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Journal of Social Responsibility Projects by Higher Education Forum Jurnal Bina Bangsa Ekonomika Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Trends Economics and Accounting Research Jurnal Ekonomi, Manajemen, Akuntansi Mutiara: Jurnal Penelitian dan Karya Ilmiah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia International Journal of Integrated Science and Technology
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Universitas Labuhanbatu
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PELATIHAN UMKM SEBAGAI UPAYA MENINGKATKAN LITERASI FINANSIAL MASYARAKAT DESA Mulkan Ritonga; Rahma Muti'ah; Budianto Bangun; Dandi Febrian; Syahrol Sulaiman Ritonga
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 2 (2023): Aptekmas Volume 6 Nomor 2 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i2.6322

Abstract

The emergence of public anxiety about new sources of income is the basis for implementing community service activities. This is due to the instability of the commodity prices of oil palm and rubber, which are the main incomes of the people of Tanjung Medan village. Various efforts to increase financial literacy have been carried out in various villages to increase community income sources as the spearhead of regional development. However, in Tanjung Medan Village there has never been a similar activity carried out and there are no MSMEs that have been established in the village. For this reason, financial literacy training activities were carried out in Tanjung Medan village. This activity aims to provide training for MSMEs to improve people's financial literacy through socialization and hands-on practical training. MSME training to improve financial literacy has proven to be applicable to rural communities. Training activities have been proven to stimulate public interest in forming MSMEs as the basis for increasing financial literacy in the form of new financial sources for the community. The implementation of the activity succeeded in providing new soft skills and hard skills for training participants. The results of the implementation of the activity provide new knowledge and the ability of participants in preparing and submitting a complete MSME formation. This activity also succeeded in providing new skills for the community, especially in making craft products made from rattan as well as various cakes and snacks.
Analisis Pemasaran Interaktive Dalam Menarik Minat Konsumen Berbelanja Online Dan Kepuasan Berbelanja Nurdiana; Pristiyono; Mulkan Ritonga
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.599

Abstract

This study aims to find out: (1) the effect of interactive marketing on online shopping satisfaction in Panai Hilir sub-district, (2) the effect of interactive marketing on consumer interest in online shopping in Panai Hilir sub-district, and (3) the effect of interactive marketing on shopping satisfaction in Panai Hilir sub-district mediated by consumer interest. This research is qualitative research. The sampling technique used in this study was purposive sampling. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis techniques used to answer this research hypothesis are path analysis and sobel tests. The results of the study at the 5% significance level showed that: (1) there is an influence of interactive marketing strategies on shopping satisfaction. (2) there is an influence of shopping interest on shopping satisfaction
Analisis Experiential Marketing, Kepercayaan Merek dan Harga Terhadap Keputusan Pembelian Produk Cat Jotun pada CV. Asia Maju Rantauprapat Mulkan Ritonga; Rahma Muti'ah
Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 1 (2023): MUTIARA - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/jimi.v1i1.31

Abstract

The purchase decision is the main goal or purpose of selling a product. This study aims to analyze the influence of marketing experience, price and brand trust on purchasing decisions. This study was conducted using a descriptive quantitative research method with data collection using a research tool in the form of questionnaires distributed directly to respondents. The subjects of this study include consumers who purchased Jotun brand paint products from CV. Asia Maju Rantauprapat during the period specified by the author. Determining the sample size used the purposive sampling technique with a total of 65 consumers. To analyze and analyze the research data, it was carried out using the computer program SPSS version 20 with instrumental testing, classical hypothesis testing, multiple regression analysis and hypothesis testing. Research results show that marketing experience, price and brand trust have a positive and significant impact on purchasing decisions. At the same time, marketing experience, price and brand trust have a positive and significant impact on purchase decisions with a contribution of 0.888 or 88.80% and the remaining 11.20% is influenced by other factors. Other factors were not considered in this study.
Analisis Kinerja Karyawan Ditinjau Dari Keterampilan, Komitmen Organisasi, Kepuasan Kerja Dan Motivasi Karyawan CV. Dimas Jadi Jaya Mulkan Ritonga; Rahma Muti'ah; Khairil Anshari
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 1 No. 4 (2023): Agustus: Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v1i4.503

Abstract

This research aims to analyze employee performance in terms of skills, organizational commitment, job satisfaction and employee motivation. This research is quantitative descriptive research using primary data collected through distributing questionnaires online to respondents. Research shows that skills have a positive and significant influence on an employee's resume performance. The calculated t1 value is 2.207 > t table is 1.677 and the significance is 0.033 < 0.05. Organizational commitment has a positive and significant influence on employee performance with a calculated t2 value of 2.607 > t table of 1.677 and a significance of 0.013 < 0.05. Job satisfaction has a positive and significant influence on employee performance with a calculated t3 value of 2.350 > ttable of 1.677 and a significance of 0.023 < 0.05. Motivation has a positive and significant effect on employee performance with a calculated t4 value of 3.659 > t table of 1.677 and a significance of 0.001 < 0.05. Meanwhile, skills, organizational commitment, job satisfaction and motivation have a positive and significant influence on employee performance with an Fcount value of 98.969 while Ftable is 3.19, so Ftable < Fcount, with a significance level of 0.000 > 0.05, at a confidence level of 95% , or alpha 5%.
The Influence of Product Quality and Service Quality on Consumer Satisfaction and Purchising Decisions Mulkan Ritonga; Rahma Muti’ah
International Journal of Integrated Science and Technology Vol. 1 No. 2 (2023): August 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v1i2.387

Abstract

This research aims to see and determine the influence of product satisfaction and service quality on consumer satisfaction and purchasing decisions, both partially and simultaneously. The form of this research is quantitative descriptive research. Data and information collection uses a questionnaire as a research instrument. The population in this research is all consumers who purchased food or beverage products at the Bang Pendi Rantauprapat Cafe in the period June 2023 to August 2023, namely 540 people and the sample was determined using the Slovin formula with a margin of error of 5% so that the total sample was 277 buyers. Data analysis uses Structure Equation Version (SEM) with the help of the SmartPLS version 3 software program. The results of the research show that product quality (X1) has a good and broad influence on consumer satisfaction (Y) with a tcount value of 6.591 > ttable of 1.96 with percentage of 65.9%. Service quality (X2) has a positive and significant effect on customer satisfaction (Y) with a calculated t value of 2.603 > t table value of 1.96 with a percentage of 26.0%. Product quality (X1) has a good and partially large influence on purchasing choices (Z) with the price t statistic being higher than the t price table, namely 6.377 > 1.96 with a price percentage of 63.7%. Excellent service (X2) has a partially effective and large influence on purchasing decisions (Z) with t calculated being greater than t table, namely 5,168 > 1.96 with a percentage of 51.6%. Product quality (X1) and service quality (X2) simultaneously have a positive and significant effect on purchasing decisions (Z) through customer satisfaction (Y) with a t value greater than t table, namely 8.636 > 1.96 with a percentage of 86.30%.
Strategi Pemasaran Salad Buah Dan Zozu Buah Agades.Id Dalam Mempengaruhi Keputusan Pembelian Masyarakat Kota Rantau Prapat Putri Ayu Nurzannah; Elida Florentina Sinaga Simanjorang; Mulkan Ritonga
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6425

Abstract

Di era persaingan bisnis yang semakin ketat, strategi pemasaran menjadi kunci utama dalam mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis strategi pemasaran produk salad buah dan zozu buah serta dampaknya terhadap keputusan pembelian konsumen. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif, melibatkan wawancara mendalam dengan konsumen yang menggunakan produk Salad Buah dan Zozu Buah. Hasil analisis menunjukkan bahwa strategi pemasaran yang diterapkan oleh Agades.id selaku produsen produk Salad Buah dan Zozu Buah memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen. Faktor-faktor seperti branding Agades.id, kualitas buah pilihan, pengemasan, harga yang bersaing, promosi media sosial, dan pilihan distribusi produk yang langsung atau memakai tenaga kurir memainkan peran penting dalam membentuk persepsi baik konsumen terhadap kedua produk tersebut. Temuan ini memberikan wawasan berharga bagi produsen dalam merancang strategi pemasaran yang efektif untuk meningkatkan penjualan dan pangsa pasar mereka. Studi ini juga mengidentifikasi beberapa rekomendasi bagi Agades.id untuk meningkatkan efektivitas strategi pemasaran Salad Buah dan Zozu Buah mereka, termasuk peningkatan visibilitas merek, diferensiasi produk, dan penyesuaian harga yang lebih baik dengan nilai yang diberikan kepada konsumen. Implikasi dari penelitian ini adalah pentingnya memahami preferensi dan perilaku konsumen serta menyesuaikan strategi pemasaran untuk memenuhi kebutuhan dan keinginan konsumen.
PENGARUH KEPEMIMPINAN, MOTIVASI DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI Rahma Muti’ah; Mulkan Ritonga; Ayu Anora
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) [IN PRESS]
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.656

Abstract

This study aims to investigate the influence of leadership, motivation, and job satisfaction on organizational commitment. Effective leadership, high motivation, and good job satisfaction are considered key factors in shaping an employee's commitment to the organization. This study uses a quantitative approach with a survey of office employees and PKS of PT. Serba Huta Jaya as many as 63 people as a population as well as a research sample. The data was collected using a questionnaire that measured the level of leadership, motivation, job satisfaction, and organizational commitment. Data analysis was carried out using descriptive statistical methods and multiple regression analysis to determine the relationship between these variables. The results of the study showed that there was a positive and significant relationship between leadership, motivation, and job satisfaction and organizational commitment both partially and simultaneously. This shows that effective leaders, a motivating work environment, and high levels of job satisfaction can increase employee commitment to the organization. These findings have practical implications for human resource management in developing strategies to increase organizational commitment. Managers and leaders need to pay attention to the importance of building effective leadership, creating a motivating work environment, and paying attention to employee job satisfaction as an effort to increase organizational commitment. Thus, this study contributes to the understanding of the factors that influence organizational commitment and provides a basis for the development of relevant management interventions in the workplace
PENGARUH CITA RASA, HARGA, STORE ATMOSPHERE, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN Prawibowo Simbolon; Junita Lubis; Mulkan Ritonga
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) [IN PRESS]
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.658

Abstract

This study aims to analyze the influence of taste, price, store atmosphere, and service quality on consumer satisfaction in Coffee Shops (Warkop). In an era of increasingly fierce business competition, understanding the factors that affect consumer satisfaction is very important for business continuity. The taste of drinks and food, proper pricing, a pleasant store atmosphere, and quality service are key aspects that allegedly affect customer satisfaction. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to consumers of Warkop Gelas Batu 2 Rantauprapat. The sample used was 100 respondents who were calculated using the Wibisono formula, and were randomly selected. Data analysis was carried out using multiple linear regression techniques to test the relationship between free variables (taste, price, store atmosphere, service quality) and bound variables (consumer satisfaction). The results of the study show that all independent variables have a positive and significant influence on consumer satisfaction. Service quality has the strongest influence, followed by price, taste and store atmosphere. These findings indicate that to increase consumer satisfaction, Warkop Gelas Batu 2 must focus on improving service quality, adjusting product prices more competitively, improving product taste quality, and creating a more comfortable store atmosphere. Consumer satisfaction at Warkop Gelas Batu 2 is influenced by several factors that can be managed by business owners. By improving these factors, it is expected to increase customer satisfaction and their loyalty
Analisis ROA dan ROE Terhadap Harga Saham Dengan IPO Sebagai variabel Moderating Elvianti Syaputri; Yudi Prayoga; Mulkan Ritonga
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3305

Abstract

Reason of this ponder to analyze return on resources and return on value of stock costs with IPO as the driving variable. The think about covers a expansive number of Indonesian stock trade banks and populace from 2020 to 2022 and was conducted employing a focused on investigate procedure to test 29 companies. This data was analyzed utilizing IBM SPSS 27, which combines data from monetary reports for the period 2020-2022. Investigate appears that in spite of the fact that ROA has a few regions that have a critical positive affect on stock costs, ROE has a few ranges that have a negative affect on stock costs, whereas ROA and ROE have a critical positive affect on stock costs of advancements. The IPO variable can be utilized as a variable to impact the advancement of the affect ROA and ROE on stock costs. This ponder can be utilized as a instrument to think about and assess a company's execution in trade inquire about and choice making. The comes about of this think about can be utilized as a decision-making help when conducting bigger ponders.
Co-Authors Ali Al Ihsan, Muhammad Ayu Anora Budianto Bangun Budianto Bangun Budianto Bangun Dandi Febrian Dandi Febrian Dandi Febrianto Elida Florentina Sinaga Simanjorang Elvianti Syaputri Eva Fitria Furi Windari Hari Mansah Harimansyah Harimansyah Harimansyah Harimansyah Harimansyah Junita Lubis Khairil Anshari Marlina Siregar Muhammad Alam Warda Ritonga Muhammad Ali Al Ihsan Nurdiana Prawibowo Simbolon Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono Putri Ayu Nurzannah Rahma Muti&#039;ah Rahma Muti'ah Rahma Muti'ah Rahma Muti'ah Rahma Muti'ah Rahma Muti’ah Rahma Muti’ah Ridho Kurniawan Suri Nurmawan Sipahutar Syahrol Sulaiman Syahrol Sulaiman Ritonga Syahrol Sulaiman Ritonga Tiurlina Hasmawati Sihite Yudi Prayoga Zulkarnain Nasution