Garuda - Garba Rujukan Digital

p-Index From 2019 - 2024

3.2

P-Index

This Author published in this journals

All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Journal of Economic, Bussines and Accounting (COSTING) Academia Open Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Formosa Journal of Sustainable Research (FJSR)

Rita Ambarwati Sukmono

Universitas Muhammadiyah Sidoarjo

Author-ID : 1807791

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Published : 21 Documents Claim Missing Document

Claim Missing Document

Articles

Title

The Effect of Experiential Marketing and Brand Image on Purchase Decisions Through Word of Mouth as Intervening Variables Alifatul Fatchiyah; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 16 (2021): October
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the effect of Experiential Marketing (X1) and Brand Image (X2) variables on Purchase Decision (Y) through Word Of Mouth (Z) as Intervening Variables. This research was conducted at LKP Modes Aniq Sidoarjo. This study uses a survey method where the primary data is obtained from a questionnaire. The sample is a resident of Modes Aniq who is taken randomly as many as 100 respondents. Data analysis method using PLS (Partial Least Square) using smart PLS software version 3.0. The results showed that Experiential Marketing had a positive and significant effect on Purchase Decision. Experiential Marketing has a positive and significant effect on Word Of Mouth. Brand Image has a positive and significant effect on Purchase Decision. Brand Image has a positive and significant effect on Word Of Mouth. Word of Mouth has a positive and significant effect on Purchase Decision. Experiential Marketing indirectly has a positive and significant effect on Purchase Decision through Word Of Mouth as an Intervening variable. Brand Image indirectly has a positive and significant effect on Purchase Decision through Word Of Mouth as an Intervening variable. Keywords: Experiential Marketing, Brand Image, Word Of Mouth and Purchase Decision.

Analysis of Increasing Repurchase Intention on PT. Cisarua Mountain Dairy (Cimory) in East Java Debi Rahmadhani; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 19 (2022): July
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to analyze, inform and explain about the increase in Repurchase Intention on PT. Cisarua Mountain Dairy (Cimory) in East Java. The method used in this research is a quantitative approach. Sampling in this study was conducted through a questionnaire with non-probability sampling technique with purposive sampling method and the number of samples in this study were 200 respondents. The data analysis technique used in this research is the measurement of the inner model and outer model using the SmartPLS 3.0 program. The results showed that Brand Experience had a positive and significant effect on Customer Satisfaction, and Customer Satisfaction had a positive and significant effect on Repurchase Intention.

Strengthening the Umama Brand Promotion Strategy on the Decision to Purchase Instant Hijab Products among Students in the Sidoarjo Region Arum Millenia; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to find out how to strengthen the promotion strategy of the Umama instant hijab brand on purchasing decisions among students in the Sidoarjo area. This study examines respondents, namely students in the Sidoarjo area who have known and used Umama's instant hijab products in their daily lives. The method used is quantitative research with a sample of 100 students. Data collection at the interval level was carried out by distributing questionnaires. The data analysis used is the outer model test and the inner model test on the Smart PLS software application. The results of this study indicate that strengthening the promotion strategy has a positive and significant effect on purchasing decisions.

Brand Image, and Food Quality on Purchase Decisions in Meat Processing Industry Products, Canned Food, and Bakery Indah Lestari; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This research aims to determine the influence of Brand image, and Food Quality on Purchasing Decisions on Bernardi Frozen Food Products in Sidoarjo.The sample used amounted to 100 respondents. Samples are taken by the Acidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study show that Brand image affects Purchasing Decisions, Food Quality affects Bernardi product Purchase Decisions in Sidoarjo.

Analysis of Cashback Marketing Content to Increase Business Competitiveness Through the Electronic Trading Company Marketplace Dicky Septian Nasrudiansyah; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

The nature of writing this research has the first purpose to map the interactions and structures that occur among tokopedia consumers on social media twitter, the second to find out strategy recommendations digital marketing on tokopedia marketplace processed using methods social network analysis. Today's global civilization, manufacturing activities are beginning to witness tremendous changes in various countries. With the emergence of information technology and its increasingly advanced convenience, we all have the ability to think creatively in the face of more and more competition, the most important thing in the era of Covid-19 is the decline of the world economy. Business actors are expected to continue to think and be creative in order to improve, advance and maintain their business in order to obtain maximum profits and be known to the wider community. This research is qualitative descriptive research using data Secondary derived from Twitter. Methods used in this study Using the Social Network Analysis (SNA) method by using big data. In data retrieval assisted by a variety of tools. The support that will be used in this research is Google Colab, Jupyter Colab, Dictionary, Wordij and Gephi.

Enhancing Tofu Product Development: Integrating KANO and QFD Models for Consumer-Driven Satisfaction Anastasya Putri Hidayat; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 25 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.969

This study seeks to optimize product development within the tofu industry by synthesizing the KANO and Quality Function Deployment (QFD) models, leveraging consumer preferences as the cornerstone for classification and gauging their profound influence on overall customer satisfaction. Employing a quantitative approach with a descriptive framework, this research employs the KANO model and Quality Function Deployment (QFD) as analytical methodologies. The outcomes unveil a structured approach that effectively aligns product attributes with consumer expectations, thereby enhancing customer satisfaction in the tofu market. This study's implications underscore its potential to revolutionize the tofu industry's product development strategies, emphasizing a consumer-centric approach for global applicability. Highlights: Integration of KANO and QFD: Efficient fusion of KANO and QFD models for enhanced product development. Consumer-Centric Approach: Prioritizing consumer preferences to boost customer satisfaction. Industry Transformation: Potential to revolutionize tofu product development strategies globally. Keywords: Tofu, Product Development, KANO Model, QFD, Consumer Preferences

Co-Authors Alifatul Fatchiyah Anastasya Putri Hidayat Anneke Chitra Ghianti Arum Millenia Bayu Prasetio Brilian Nugroho Choirunisa Karina Debi Rahmadhani Devan Kertajasa Dewi Riski Melania Dicky Septian Nasrudiansyah Dwi Mega Aprilia Eko Sudibyo Febriliyan Samopa Febriyanti, Kadek Dwi Giandi, Oxsy Hafif Wisnu Wahyudi Herlinda Maya Kumala Sari, Herlinda Maya Kumala Indah Lestari Meynur Rohmah Ubaidillah Miranda Nindi Grazia Mohammad Isa Irawan Muhammad Ridho Bintang Janaputra Nur Ainun Jariyah Nur Fazria Masfufah Sri Susilawati Wati

Title Search

Found 6 Documents Search Journal : Indonesian Journal of Innovation Studies

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search
Journal : Indonesian Journal of Innovation Studies